Global audience insights from the first quarter of 2024
In the first quarter of 2024, Average Engaged Time and search traffic rose in Central Asia, social traffic declined in Africa, and loyal readership remained highest in Northern Europe.Read on…
Navigating the Digital Media Maze of the 2024 US Presidential Election
In 2024, about half of the world’s population will vote in an election. From some of the world’s most populous countries like the United States and India to some of…
In conversation: How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…
Tracking the reader journey: A year of subscriber trends
In the hierarchy of traffic and readership, pageviews and new visitors are good, but sustained engagement and subscribers are better. After analyzing traffic, engagement, and loyalty trends across the entire…
Planning to live blog the next major event? Here’s what to expect for Engaged Time, Recirculation, and traffic sources
Whether it’s unexpected breaking news like severe weather or one of the many elections planned across the world this year, readers will be looking for real-time coverage, and the best…