Some of the most innovative newsrooms that are adapting the best to mobile and social unpredictabilities are outside the US.We've been working with major publishers and media sites in over 36 countries for the last 3 years, so we're pretty used to seeing who does what well and who doesn't. We understand your challenges, your needs, your hopes and your dreams. And the best part of our day is helping you move beyond data to actionable, adaptable metrics, information, and insights to overcome, solve, fulfill and realize these. Speaking with many of our current European publishers, we've learned a few things:
- The homepage is king, so you need help making your homepage as adaptable to a returning loyal audience as possible
- Mobile comprises a large (and growing larger every day) portion of your traffic, so you rely on the difference between mobile and desktop consumption -- not just from a push-to-mobile standpoint, but learning the differences in editorial and content choices on each device, each experience.
- Social media as a major traffic source is a future goal but not a right-now necessity, so you want to maximize your current social impact to learn from it before you truly need to live and die by it.
The most untapped metrics across the globeThe one thing that newsrooms across the globe need to be using to make decisions is the qualitative measure of their audience's consumption of their content, their Engaged Time. This isn't something you measure in page views, since they just tell you if a link was clicked, or time on site, since it just gives you an estimate of how long your audience may have been on the page. Engaged Time , is a way of capturing if your audience is actually reading, writing, interacting with your content and for how long. It is a metric that allows you to make decisions based off the quality of your content and it's how and when you make decisions based off quality that should matter most. The value of measuring Engaged Time, is not only that it measures the quality of your content and helps uncover the actions that you can take to provide that quality to a larger audience, but also in what happens when you take those actions. Let me explain. Think about someone who reads an article that they like. What happens? They spend more time reading it. They might even comment/like/tweet it. Whatever they do/action they take, because they are engaged, they are also more likely to come back for that same experience tomorrow and the next day and the next day after that. (My good buddy Josh, one of our data scientists, will be giving you all the data work behind that formula later this week.)
That formula is the holy grail for creating a loyal audience.Now, imagine being able to surface and promote these articles repeatedly to that right audience, the ones that are most likely to come back if they like what they read today. Now, think about what that means if you have a paywall. No matter where you are across the globe, page views just don't tell you enough. The media industry can't get what it needs based on clicks alone. You need to know what's happening between the clicks to actually grow your audience. That's what I'll be bringing with me to Berlin and London next week. Get your questions ready.
You know you want it. The elusive white unicorn that is historical real-time Chartbeat data. We constantly challenge our products to give you better historical context in creative ways (like replay and typical performance), but we totally get that you may just want to log snapshots of your dashboard.
Well, you're not alone. Many of our client-partners have built their own suites of cron jobs calling the Chartbeat API's and storing in a database at some frequency to use historical information to give more context to their real-time decisions.
But, for the average pretengineer or those of us who don't even have enough hours in the day to make time to eat breakfast, going the extra step to get more out of your Chartbeat data isn't something you can make time for. Adding databases and time-based job schedulers take a backseat to the rest of your life.
With a Google Apps Script & Google Spreadsheet concoction, you can easily leverage the Chartbeat API to store only the data you care about, longer than 30 days.
You can then write directly into a Google Spreadsheet of your choice by converting the response into rows then inserting those rows on your favorite spreadsheet:
To take it a step further, you can schedule a frequency to run it the script behind the scenes. Maybe you want to log your daily max by traffic source every night, or store your average engaged time every-day at lunch. Adding triggers to automate your script is as easy as a couple drop-downs:
As always, if you have a question or maybe just want some code we've already built to copy into your Google Drive right away we're here to help. Drop us a line, shoot us an email, or visit support.chartbeat.com.