Last year, we launched the Daily Content Perspective to allow editorial and analytics teams to understand their traffic and audiences beyond their real-time data—armed with a full day of context for overall traffic volume, top stories and sections, and smart insights into that data. Our goal was to make it easy for folks to be able to get this data outside of watching the live numbers, and we focused on a metric that really matters: the total amount of time your audience spent reading. Now, based on feedback we’ve gotten from our users, we’re updating the Daily Content Perspective. The two main things we heard were:
- Can this be automatically delivered to my inbox?
- What about context and insight for authors?
Email Subscription to Yesterday’s Most-Read Content
You can now have your Daily Content Perspective delivered to your inbox every day. That’ll make it easier to report on the previous day’s top performers, set strategy for what pieces your team will focus on today given a killer story from the day before, and give everyone a rundown in your morning editorial meeting. And, as always, our focus in the Daily Content Perspective is total Engaged Time: the time your audience spent actively engaging with your content.
Arming Authors and Section Editors
You can also see a breakdown of your most-read authors for the day. Section editors and authors can subscribe to their own content and get a pulse for what their audience is reading in addition to their real-time data. That way, you can really help content creators get even more invested into how people are reading their pieces. Plus, with the takeaways included for each view, no one has to comb finely through data tables to get smart insights about their content.
So, you’ll be able to subscribe to two types of email subscriptions: one for a full-site roundup, and another for specific sections or authors. The full-site email will give you yesterday’s top 10 most-read stories, sections, and authors, and insightful takeaways around your visitors and traffic. The section and author emails are similar, but tailored to just that section or author.
You’ll also notice other changes to the Daily Content Perspective, particularly with takeaways. The takeaways have been valuable for editorial teams as a way of providing quick insight and color to the data without anyone having to spend hours combing through the data—like the top referrer for a given page, that a story had great reading time but few people moved on to read other content afterward, or that a given author had their highest social traffic this month. To help users get a quick pulse on trends and insights, we’ve put these takeaways front and center.
There’s more coming up for Chartbeat Publishing soon, like mobile app integrations to let you understand how your in-app content is performing. Details to come, so stay tuned. In the meantime, we’d love to get your feedback on the new Daily Content Perspective.