tl;dr You advertising/sales colleagues can now sell ads based on your audience’s Engaged Time with Chartbeat ads tools. Tell them to go to this webinar to learn more (oh, and you can come, too).
I know a lot of our Chartbeat Publishing users are producing valuable content that captures the attention of often-distracted online visitors for significant amounts of time. I’ve seen those Engaged Time numbers you guys tweet out and they’re impressive. Yet many publishers struggle to fully monetize the quality editorial content their teams create because these publishers can’t prove to advertisers why their content is worth more than standard click-bait fare.
Click metrics have failed to accurately measure the value of placing display ads by content that captures audience time and attention. And frankly, that sucks because studies by folks like Yahoo and Google (and Chartbeat) prove that time should a key metric for advertisers: how long visitors spend actively engaging on a page while exposed to ads correlates to things like brand recall and recognition. (Intrigued? We’ll discuss these findings more at the webinar.)
Here at Chartbeat we’ve been building tools that help advertising teams sell ads based on how much time visitors spend actively engaging on a page while ads are exposed. Our tools help quality publishers prove to advertisers why their audience’s time and attention is worth a premium. So the blood, sweat, and tears you put into making good content can translate into your sales teams charging premiums for advertising on your site.
Does that sound kind of neat? If you dig this idea, or you think your friends in the sales or advertising departments might, tell them about our webinar: http://chart.bt/adswebinar. It’s all about how publishers can sell time to their advertisers. Chartbeat Publishing for Editorial friends: You’re of course welcome to join the webinar as well – we just hope you’ll let the sales kids in on it, too.