This week, the Chartbeat crew is leaving on a jet plane to set up camp at the Global Editors Network Summit in Barcelona for a few days. Tony, Adam, and Jared are looking forward to catching up with some of the best and brightest in digital media to talk all things mobile, video, and data. If you’re attending, you should swing by our masterclass and panel session.
Adam Giving you the Scoop on Attention Metrics
Adam Clarkson, our Chartbeat Publishing Product Owner, will be leading a masterclass on Thursday at 3 p.m. in Aula 2. He’ll be breaking down the research behind the Attention Web and walking through how Chartbeat tools can help editorial, display, and native teams take advantage of attention metrics to boost return visits, build loyalty across platforms and formats (mobile/video), and prove the worth of the engagement their ad campaigns receive.
Tony Breaking Down How to Measure What Matters
Our beloved CEO (and everyone’s favorite Brit), Tony Haile will be taking the stage with some bright minds from The Gates Foundation, Les Echos and ProPublica on Friday at 5 p.m. They’ll be diving into the data driven newsroom and the media metrics revolution.
Specifically, he’ll be helping you understand how your organization and front-line teams can adapt to the right metrics (hint, not just the clicks and pageviews we’ve come to rely on) to make smart decisions in real time. Give us a shout if you’re heading that way. We’d love to hear your take on things read: let’s grab sangria and tapas at L’Ovella Negra and talk shop.