In conversation: How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…
Tracking the reader journey: A year of subscriber trends
In the hierarchy of traffic and readership, pageviews and new visitors are good, but sustained engagement and subscribers are better. After analyzing traffic, engagement, and loyalty trends across the entire…
Planning to live blog the next major event? Here’s what to expect for Engaged Time, Recirculation, and traffic sources
Whether it’s unexpected breaking news like severe weather or one of the many elections planned across the world this year, readers will be looking for real-time coverage, and the best…
Global audience insights from the fourth quarter of 2023
In the fourth quarter of 2023, Average Engaged Time rose in the Middle East, Search traffic grew in Southeast Asia, and pageviews from Social rebounded in Africa, Central / Eastern…
The Most Engaging Stories of 2023
Our 2023 edition of The Most Engaging Stories of the year reflects a year in which catastrophes, wars, and obituaries drove news cycles, but the perseverance of the human spirit…