Report Builder 101: Historical Reporting Made Easy
But, what is Report Builder?
One of Chartbeat’s core beliefs is that your data should work for you; real-time updates to drive decisions and historical trends to better inform strategies. Report Builder is our latest push to help you understand how the actions you apply in the moment pay off over time.
In addition to our pre-built daily and weekly reports (Perspectives), Report Builder now gives you complete freedom to create custom reports with the metrics and filters you need to evaluate and measure the success of your unique goals.
So, how do I use it?
Each report is generated by inputting a combination of:
Report Builder’s functionality is as limitless as your imagination—you can create any number of reports to help you better evaluate your content’s performance.
To get you started, let’s take the following question that editors commonly ask:
Over the past week, which articles have had the highest average engagement, and how does that compare to the amount of traffic they received?
With Report Builder, we can set:
And now we can see the most popular pages from the last week showing exactly how much traffic and Average Engaged Time each received.
But why stop there? Add another group parameter like section or author, and you’ll be able to see which sections or authors those popular pages belong to.
Or, if you see a high performing article that catches your eye, try filtering on that page path, and you can start building reports for that specific article.
What other reports can I make?
The sky’s the limit. It all depends on what you want to know.
Want to track your audience’s internal navigation from the home page? Plug in the specific metrics you want to evaluate (e.g. Average Engaged Time, unique cookies) and group by internal navigation path and page path.
You’ll get a historical look at how people were navigating from page to page on your site—and see how much time they spent there.
Notice any trends or connections between the content? Use this data to adjust your link strategy: change the way you link your content together to optimize recirculation and keep your audience engaged—and likely to come back.
What else can I do with this tool?
Do you build a report that you want to download into a spreadsheet every week? Go further with the API endpoints and program a spreadsheet to automatically call and receive the same report over and over again for your team to use.
And, in case you missed the Report Builder launch webinar and are looking to get inspired, you can check it out here on the Chartcorps Support Site.
Stay tuned for more tips, best practices, and advanced report ideas.
Don’t have Report Builder yet? Contact your account manager or shoot us an email to get set up today!