Week in [Read] View | Week of August 3

August 7th, 2015 by Jared

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We’re all about attention. Here are a few stories from the week that captured ours.

My Private Shame: You’ve Fallen For My Clickbait Headlines

Glynnis Macnicol | Elle | August 1    (5 min read)
“Whenever I felt especially bad about what I was putting into the world, I would just remind myself I was lucky to have the job, lucky to be a full-time writer.”

Trends in newsrooms: Analytics, audience development and the newsroom

Federica Cherubini | themediaonline | August 3    (8 min read)
“The point of analytics in the newsroom is not about the tools, it’s about the work-flow.”

How Much Is Web Traffic Changing the News You Read?

Pinar Yildirim | Knowledge@Wharton | August 3    (6 min read)
“To what extent is it the case that, just because a news story is receiving a higher number of clicks, you see a longer period of time that is allocated to it?”

How the US uses mobile

Abigail Edge | theMediaBriefing | August 4    (4 min read)
“The majority (89 per cent) of Americans check their smartphones ‘at least a few times a day,’ while 36 per cent admit they are ‘constantly checking and using’ their phones.”

The Denominator Problem: Understanding the Rising Cost of Human Attention

Joe Marchesse | LinkedIn Pulse | August 4    (10 min read)
“The cost to compete for attention in video is rising. Yet advertising CPMs are flat, or decreasing.”

Watching J.J.’s Kiss Go Viral

Eric SanInocencio | Houston Texans | August 5    (4 min read)
“People were watching, in huge numbers, but they had no ‘help’ in a traditional sense.”

Publishers’ latest mobile engagement trick: the truncated article page.

Ricardo Bilton | Digiday | August 6    (4 min read)
“Attracting mobile readers these days is easy, but good luck holding onto them.”

Communications regulator Ofcom report says the UK is now ‘a smartphone society’

D.B. Hebbard | Talking New Media | August 6    (5 min read)
“Consumers now are using smartphones more often to access the Internet than laptops”

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