Week in [Read] View | Week of August 17
We’re all about attention. Here are a few stories from the week that captured ours.
Where Clicks Reign, Audience is King
Ravi Somaiya | The New York Times | August 16 (5 min read)
“I think that we have, in trying to attack the totality of possible eyeballs on the Internet, lost the things that make publications great,”
“Behind every tweet is a story,” and journalists’ other advice for new journalism students
Laura Hazard Owen | Nieman Lab | August 18 (3 min read)
“Click bait can be automatically manufactured. Reporting is a differentiator”
How local papers are looking ‘over the top’ as part of a new model for video
Corey Hutchins | Columbia Journalism Review | August 18 (8 min read)
“The best way to think about OTT is probably not as a singular strategy that might save newspapers, but as one potentially important piece in a bigger transition.”
Digital Media Consumption Is Booming as Investment Floods In
Jack Marshall | Wall Street Journal | August 19 (1 min read)
“Here’s some good news for online publishers: People in the U.S. are consuming more digital media than ever before, and their appetite for it is only growing.”
The Rise of the Engagement Editor and What It Means
Elia Powers | Mediashift | August 19 (6 min read)
“[They] use analytics to make recommendations about audience engagement strategies and revenue-generating opportunities.”
How do Americans use Twitter for news?
Michael Barthel and Elisa Shearer | Pew Research Center | August 19 (9 min read)
“Nearly two-thirds of U.S. adults who use Twitter get news on the platform, according to a recent survey. But we wanted a finer-grained understanding of how they use Twitter.”
The difference between time and attention
Jason Fried | Signal V. Noise | August 19 (1 min read)
“Attention is a far more limited resource than time.”
Content marketers: It’s time to kill adverbs. Literally.
Kenneth Hein | Digiday | August 21 (1 min read)
“Content marketers take heed: Adverbs have infiltrated our language and are proliferating at an alarming rate.”