We’re all about attention. Here are a few stories from the week that captured ours.

Forget about the mobile internet

Benedict Evans | ben-evans.com | September 4   (3 min read)
“Of 5 billion adults on earth today, close to 4 billion and growing have a mobile phone, almost all of whom will convert to smartphones over the next few years.”

Finding the ‘winning formula’: Mobile journalism in South Africa

Caroline Scott | journalism.co.uk | September 8   (5 min read)
“Mobile journalism within South Africa is still within its infancy, but the trend is growing fast.”

Consumers can’t tell the difference between Sponsored Content and Editorial

Ginny Marvin | Marketing Land | September 9   (1 min read)
“In a new study, consumers identified native advertisements as articles a large percentage of the time.”

Inside Forbes: The Media and Millennials — The Race For Supremacy Is On

Lewis DVorkin | Forbes | September 10   (4 min read)
“Content startups often trade off their youthful audiences, which can account for 70% of visitors.”

How media outlets can create value: Insights from Quartz and Skift #DMSUSA15

Abigail Edge | theMediaBriefing | September 10   (4 min read)
“At Quartz, editor-in-chief and co-president Kevin Delaney defined its value as trying to create ‘quality content that thrives in our digital world.’”

New York Times Editor Dean Baquet: An Evening with Code/Media (Full Video)

Edmund Lee | re/code | September 11   (42 min video)
“I do think of myself primarily as the executive editor, but also as someone whose job it is to think of it as a business.”

How the Washington Post is pivoting its video strategy

Rachel Raudenbush | Digiday | September 11   (2 min read)
“We have a real opportunity to experiment, to break off from the conventions of traditional television into digital video storytelling.”