How Chartbeat is Different from Traditional Analytics Platforms

February 5th, 2016 by Jared

photoshop1-1Digital content creators need metrics that are meaningful, insights that are actionable, and tools that are powerful. Here’s why Chartbeat fits the bill:

First things first: Let’s talk about roots.

Chartbeat Publishing was born and bred in the newsroom. While several peers offer great options to cover a wide range of clients, these tools are often developed to be one-size-fits-all analytics solutions. Some, in fact, were designed with e-commerce sites or blogs in mind. But we’ve collaborated with our editorial partners all along, offering products and features designed to surface data specific to the online publishing workflow.

That’s where we started. Now, we’re humbled to work with over 50,000 domains in 50 countries, including The New York Times, the BBC, and TIME. With access to a rich, global dataset, we help publishers understand and make the most of transnational trends (before everyone else does) – for instance, the most-read posts of the year.

End-to-end data for content creators

See, we don’t just drop spreadsheets in your lap. We build tools. We integrate specially-curated data into products and features that speak to every step of the content creation process.

Looking to see what topics are trending worldwide? Check out Chartbeat Rising. Want to know how your piece is performing right now? Head over to the Editorial Dashboard. Eyeing the perfect homepage placement? Heads Up Display will blow your mind. Not at your desk? Your Spike Alerts — notifications which identify potentially viral content — come delivered straight to Slack. Looking to do even better next time? Build long-term strategies by digging into your site’s historical data with Report Builder.

However you work and no matter what your responsibilities are, there’s a data-driven feature or tool that can help you out.

Real-time measuring that matters

We’ve always shirked popular conventions around click or view-based metrics. Instead, we focus on measuring the data that truly gives you a sense of your live, real-time audience. Chartbeat, like a good parent, is constantly checking in – pinging your site every fifteen seconds to be exact – taking attendance and tracking how long, on average, your users tend to stick around. Most other analytics tools only check in just once. To see specifically how our numbers vary from Google Analytics figures, check out this infographic.

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Measuring your audience’s interest, not their clicks

Thriving in online publishing is sort of like running as fast as you can whilst juggling, i.e., tons to do in a very short time frame. If you want to do it right, you need metrics that are both accurate and meaningful. It’s not enough to show you how many folks are visiting a page –  those stats need life and context. Enter, Engaged Time. We are the pioneers of the Attention Web, measuring visitor activity by tracking scrolling, mouse movements or keystrokes –  so you know how many people are actively consuming your content and for how long.

Because a reader’s Engaged Time correlates with his or her likelihood to return to your site as well as reading comprehension, when you measure attention, you measure quality. And that’s a big step towards building a sustainable web.

Want a recap? – here’s a cheat sheet

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