Archive for March, 2016

At Chartbeat, we love ourselves some tech nerdery. We like computer things, internet things, and all the latest gadget things. But we also know that not everyone’s like that, so some of the hacks that we use to make our Chartbeat lives easier might not be immediately obvious to everyone.

That’s why the Chartcorps wanted to spread the insider knowledge on a few ways to make all of your Chartbeat tools more accessible.

Pull up your Dashboard with quick search

Ever wanted to quickly check your Dashboard, but forgot where you bookmarked it? Or you manage a couple different Dashboards under your account and you forgot how to switch between them? Just a fan of typing in general?

By adding a simple custom search engine to your browser you can give yourself a hotkey built into your browser’s URL bar itself. And it’s really easy to setup—here are the instructions for Chrome:

  1. Go to your Chrome Settings Page by using the dropdown menu in the upper right-hand corner, or just opening a new tab and pressing “command + comma” or “ctrl + comma.”
  2. Midway down the page there’s a section called ‘Search’ and a ‘Manage Search Engines’ button—select that.
  3. Settings

  4. In the modal that comes up, scroll down to where it says ‘Other Search Engines’ and at the bottom where you see three blank boxes, put “Chartbeat Publishing” in the first, “cbp” in the second, and in the third this URL:

    http://chartbeat.com/publishing/dashboard/?url=%s

    Settings_-_Search_engines
    Use the Video Dashboard? Try this URL:

    https://chartbeat.com/publishing/dashboard/video/?url=%s

    Now whenever you type ‘cbp’ into your Chrome URL bar and hit either tab or space, you should see it transform into a little blue box. Then type the domain of the Dashboard you want (with the ‘.com’ at the end) and hit enter. Boom. You automatically navigate directly to your Dashboard.
    New_Tab
    Now of course this only works when you’re logged in and if you have permission to access that Dashboard, but it’s still a super easy way to pull up exactly what you need in only a few keystrokes.

    Filter and Favorite

    The Chartbeat Dashboard is designed to be customized for your audience development goals, whether you’re focused on social media, a particular section, or your mobile readers.

    If you’re one of these people who really focuses on a specific segment of your audience, why not just bookmark the filter you want to go directly to it?

    Let’s take a social media editor, for instance. We all know that if you only want to see visitors who arrived from a social media source, you just select the “Social” traffic source in the upper right hand corner.

    Chartbeat_Publishing_-_Dashboard

    But since when you do that, it actually changes the URL (see how it adds that ‘#referrer-type=social’ bit at the end?), you can just bookmark that page now and jump directly to this view.

    Try it out with any Dashboard filter—mobile, new visitors, Twitter visitors, ranking top stories by engaged time—or even a combination of filters.

    Looking for more tech tips? Reach out to the Chartcorps at support@chartbeat.com or @Chartcorps on Twitter.

People frequently take social media interactions as the de facto standard for “engagement” with a piece. The idea is that people who like, favorite, comment on, or share an article are likely to have consumed it entirely. While there’s some kernel of truth here, our data suggests that measuring audience attention and tallying shares are very different endeavors.

Last December, Chartbeat determined the top 20 most-read stories of 2015 — the pieces that held reader attention for the longest amount of Engaged Time. At the same time, Newswhip, a social data company, compiled the pieces that received the most Facebook interaction. Put them head-to-head and your jaw may just drop:

Screen Shot 2016-03-03 at 10.17.29 AM
Clearly, the kind of content that people actually read is very different from what people interact with on social media. Measuring both of these behaviors is important, but if you’re looking to grow your audience, or improve site retention, or enhance viewability, well, the answer is simple. You’ve got to zoom in on producing engaging content — and then measuring it. It’s critical to measure what holds reader attention, not what appears to go viral.

And we see this kind of a discrepancy on Twitter as well. The graph below shows how completely people read an article (as measured by how far down the page they scrolled; all articles shown here were over 3000 pixels long), compared to how likely they were to tweet about it:

Screen Shot 2016-03-03 at 10.18.23 AM
If the most engaging stories to read were the stories that were most likely to be shared, we’d expect this graph to look like a line. Instead, we see that there’s essentially no correlation between the two numbers. That doesn’t mean that social interactions are a bad way to measure engagement, but it does show that social engagement and on-site engagement are different phenomena, requiring different metrical approaches.

Eager for more data on social visitors? Don’t worry, the new Chartbeat Insider Guide has got you covered.