New Integration: Facebook Instant Articles
Today at F8 the Facebook team announced opening their Instant Articles to all publishers. Their aim is to make a better, faster mobile reading experience for all Facebook users. We’re thrilled to be an inaugural partner and to officially announce our launch of Facebook Instant Article tracking within Chartbeat tools.
Inside the Dashboard
Within the Chartbeat Publishing dashboard, we’ve added a section on the left-hand side labeled Distribution. Here, alongside the Accelerated Mobile Pages (AMP) integration, this section will display the percentage of concurrent visitors engaging with your Facebook Instant Article content.
You’ll see this fancy new field once you’ve integrated Facebook Instant Articles with Chartbeat.
Quick tip: You can check the Facebook Instant Article box to pivot the entire Dashboard to show how this discrete audience is consuming your content, engaging on the page, etc. You can do the same with AMP, App or Site traffic within the Distribution section to assess exactly where and how your audience is consuming content in real time.
Within Advanced Queries
As you and your editorial and analytics teams are continuously building and testing new strategies to reach new audiences, we’re busy building new ways to help you understand which channels are working to build, grow, and monetize that audience—and which need some fresh thinking and tinkering.
Enter: Distribution segmentation within our Report Builder tool. Once you Report Builder users have implemented Facebook Instant Articles, you’ll immediately be able to track how your Instant Article readers engage month to month, day to day, or even down to the minute of the day.
So what’s next?
Facebook Instant Articles let your team build loyalty and brand awareness of your content—and engage with that content quickly and completely. In the past we’ve found engagement metrics to be a direct correlation with audience loyalty, so the more they read your content, the better — wherever they are. Using this data, we hope to see your team adapting their distribution strategies in real time and over time.
But you tell us. We’re eager to hear how your team is building out a strategy for Facebook Instant Articles and how we can help. If you’re up for a chat with our Product team, let us know.
If you’re ready to get started with our Facebook Instant Articles integration right away, check out the documentation here.