Archive for May, 2016

Homepage Editors, meet the Chartbeat Heads Up Display. It’s a screen overlay that displays real-time visitor data on top of home, section, or article pages. Through colorful, numbered pins, the Heads Up Display measures how much click activity each link is receiving, how it’s performing in comparison to the average link performance for that location, and what percentage of clicking visitors go on to read for at least 15 seconds.

A Homepage Editor’s primary objective is optimizing the placement of articles on the homepage. We don’t need to tell you that.


But we can help you answer some critical questions with cold, hard data:

 

Is a headline in-step with its content?

From directly within the Chartbeat Heads Up Display, homepage editors can access Engaged Headline Testing. This multivariate testing tool identifies headlines that are not only getting clicked on, but also those that are leading to subsequent engagement. When you measure both of these elements, the winning headline and content mesh seamlessly.

 

How does link performance differ on desktop, mobile, and tablet homepages?

The Heads Up Display is not only fully responsive but also filters by device type. By resizing browser windows, editors can see how audiences travel through their site or section on any device. With a quick trip to the Editorial Dashboard, you’ll see how those behaviors are translating into traffic and engagement numbers.

 

Would a different graphic improve link performance?

You need a great headline. That’s for sure. But a crisp image, graphic, or illustration is just as important. See how a particular image impacts link performance and what homepage placements do best with images.

 

How does time of day affect homepage placement?

Chartbeat Report Builder, our flexible historical reporting tool, allows you to look at over-time trends on your homepage. By using Report Builder to graph a visual representation of homepage average scroll depth changes during the day and to decide when to push content, or to add a loyalty filter to see if new readers scroll differently than loyal ones, you can gain actionable insights into how your audience interacts with your homepage.

 

Want to see how other team members can put Chartbeat tools to work? Check out the stories for content creators, producers, and section editors

For more information on how Chartbeat Publishing arms Homepage Editors with real-time data, reach out to productoutreach@chartbeat.com.

Social platforms are playing an increasingly important role in how visitors access your content and discover your brand—currently about 22% of the attributable external traffic we measure comes from social sources. Is your social strategy up to the challenge? Armed with Chartbeat’s tools you can easily take advantage of your social presence with real-time tips and historical insights.

 

Real-Time Toolbox

 

The Big Board

Unite the entire newsroom around common metrics by displaying your real-time social data on the big screen.

The Chartbeat Big Board is perfect for those large screen displays in your newsroom. Configure the Big Board to show only social traffic, and see at a glance when something important is happening with your content—then jump to your Dashboard to take action.

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Once you’ve moved to your Dashboard, first pivot on the ‘social’ traffic source. And if you want to make sure you’re always coming back to that view, you can even bookmark it in your browser for easy access!

Now that you’re looking at just your social data, you can really start defining your social strategy:

  1. Determine the best times of the day to push your content to your social audience.
    Look at the 7-day view in the ‘Concurrents by Traffic Source’ graph to determine what times of day your site attracts the most readers from social.Don’t just look at the largest spikes and valleys — are there consistently smaller traffic influxes in the late afternoon or evening? Are you capitalizing on these times by pushing your best content to your social channels?

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  2. Understand your mobile audience’s experience.
    Social traffic is dramatically more mobile-based than all other traffic: according to Chartbeat data, Facebook’s share of overall mobile referrals is 4x larger than its share on desktop, and Twitter’s share is 3.6x larger on mobile than on desktop.Use the device section to double pivot on mobile and see which articles are seeing the most engagement on smartphones—what does that mobile experience look like for those readers? Can they easily find additional content? Already using Facebook’s new Instant Article technology to further serve your content to a mobile, social audience? We can help with that. Once you’ve set up Chartbeat’s FBIA integration you can easily see how many readers of a story are engaging with your Instant Article content. Screen Shot 2016-05-20 at 10.43.30 AM

    Looking to get integrated? We’ve got you covered.

     

  3. Know which content to promote on which social channel.
    Facebook and Twitter are two of the most established and wide-reaching social channels to reach new readers, but how can you be strategic about which content to promote with which referrer?While Facebook and Twitter might lead to similar reader engagements, what’s important is their key loyalty indicator: recirculation for Facebook and engagement exceeding one minute for Twitter. So what do you do?

    • Sort the Top Pages section by recirculation and find your top three articles that are doing the best job at encouraging readers to dive deeper into your content. Push them on Facebook during your peak times of day for your best shot at audience conversion.
    • Toggle the Top Pages by Engaged Time and to find the content that’s holding the most attention—any of them racking up over a minute of Engaged Time? Now promote those stories on Twitter during your peak hours and really capture the attention of those readers.

FB_Twitter ET-1

 

Historical Insights

 

Report Builder

Go back in time and find existing content that brought in engaged social traffic.

Set up a report to hit your inbox every month to surface your top 10 articles that got the most attention from social sources—regardless of when they were published.

Now you can build a running list of go-to list of evergreen articles that you should continue to work in to your promotion on a regular basis. And by comparing these reports month over month, you can identify star performers that consistently bring in more social traffic than the rest. These top performing articles should become highlighted fixtures in your social promotion strategy.  

To get started with this report, select the following parameters in the Report Builder interface, and check out the screenshot below for extra detail:

Add metrics: Total engaged time (add this metric first to pull your top articles by total engaged seconds), Average engaged time, Unique cookies, Page views, Loyal visitor page views, Quality page views

Add groups: Title, Author

Add filters: Page type (select ‘Article’ from the drop-down), Referrer Type (select ‘social’ from the drop-down)

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If you’re a little rusty, check out our support site for more information on these metrics.

Want even more insights on setting your social strategy? Check out our Social Media Insider Guide here.

 

Now that we’ve explored how content creators and producers everywhere can put Chartbeat tools to work, let’s dive into how section editors can use attention data to optimize section layout.

 

After a story gets written and published, it’s time for the section editor to jump in. Whether it’s managing the queues of individual journalists, monitoring section-wide performance, or just chasing down a spare copy editor, there’s no time to waste when you’re a Section Editor. You need actionable data you can put to work right now. Chartbeat Publishing arms editors with the tools to identify their highest quality content — the pieces that pique and keep reader attention – and get the most out of every single one.


With Chartbeat Publishing, editors can:

 

Keep Tabs on the Team

Who are your top authors? What are their strongest subjects? Whose articles surge on Facebook? Effective team management starts with historical reporting. Chartbeat Report Builder, our flexible historical reporting tool, enables section editors to see how short-term adaptations build into long-term trends. Align your team around meaningful audience development goals and give them the data they need to succeed.

 

Combat High Bounce Rates

Use Chartbeat Heads Up Display to identify where readers are dropping off on articles or the homepage. Within Heads Up Display, a screen overlay that displays real-time visitor data on top of home, section, or article pages, editors love the Scroll Depth Indicator. It’ll point out where large portions of your audience are leaving the page. Place links where drop-off is highest so that readers will recirculate to more content rather than run to the kitchen.

 

Establish a Data-Driven Workflow

The Chartbeat Daily Content Perspective, a summary of your team’s day-by-day performance, is a popular reference for morning editorial meetings. Such opportunities to learn from the past are essential to planning for the near and long term. When everyone’s speaking in common vocabulary and aspiring to shared goals, team collaboration springs naturally. That’s why 60,000 sites around the world strengthen their collaboration through Chartbeat Publishing.

 

For more information on how Chartbeat Publishing helps Editors keep it real, reach out to productoutreach@chartbeat.com.