4 Ways Social Media Managers Can Keep it Real-Time with Chartbeat
You’re the real-time maven. Your queue is faster, your backlog is always changing, and you’re constantly adapting moment to moment. But you aren’t just changing things on a whim – by monitoring the Chartbeat Editorial Dashboard, you can make informed decisions to boost social performance.
Can performance in one region help you adjust strategies for another?
By digging into “Location” on your Dashboard, you may notice hourly trends by reader location. If a story did well with your US social audience in the morning, try a similar promotion strategy when it’s evening for your UK and Europe audiences.
Are readers from certain referral sources more loyal than from others?
The Dashboard breaks down readership by “Traffic Sources” and “Visitor Frequency.” Pivoting on both of these criteria is a great way to craft your strategy for converting social visitors. For example, you might find that much of your Facebook audience is loyal, in which case you could promote on other channels to capture new readership.
Are there any opportunities for me to create native content?
See what content is accruing organic traffic and recraft it for promotion across all sorts of social platforms. Are there any opportunities to push content further by creating native content for specific channels? Social consumers have more than one social media account and will likely engage with your content across many of them.
Are social visitors actually reading what they’re clicking on?
Have a lot of articles where shares and likes are high, but engagement doesn’t seem to be lining up? Use the Scroll Depth Indicator on Chartbeat Heads Up Display, a screen overlay that displays real-time visitor data on top of home, section, or article pages, to find where readers are dropping off within these articles, and place inline links to keep readers reading.
By turning to the social-focused sections of the Editorial Dashboard, such as “Traffic Sources” and “Tweets by Traffic,” social media managers can use the Dashboard to inform their real-time decision-making. By zeroing in on specific audiences — whether pivoting in on Twitter visitors from the UK or loyal visitors from Reddit — you can continually hone and adapt your social promotion strategy.
What about those distributed platforms?
We’re integrated with Facebook Instant Articles and Google AMP pages! This means you can assess exactly where your audience is consuming your content in real time. Pivot the entire dashboard to just see traffic from Facebook Instant Articles, or use Report Builder to see over-time trends in your Instant Article audiences.
For more information on how Chartbeat Publishing helps Social Media Teams keep it trendy, reach out to firstname.lastname@example.org.