Archive for July, 2017

Chartbeat is proud to be a part of WayUp’s first-ever National Intern Day dedicated to celebrating interns across the country. We value the efforts of our interns, and we’re happy to give them the independence to work on important projects and become involved in a variety of departments. As a way to show our appreciation for their daily contributions as significant members of our team, we took some photos and asked them some questions to provide an inside look at Chartbeat’s summer interns.

 

Jamie

I attend Rutgers University in New Brunswick, NJ where I’m majoring in Computer Science and have just 2 classes remaining before finishing my degree! I’m also from Livingston, NJ (sadly it’s the same town where Chris Christie grew up).

How did you find out about Chartbeat?

I went to a hackNY alumni (alumNY) event and I met Manny there! My friend nudged me really hard to go ask Manny if Chartbeat was looking for any interns and after some intimidating interviews, I’m here!

What is your go-to news source?

reddit! It’s an odd combination of semi-misleading titles and passionate commenters. I enjoy keeping up to date while reading the dramatic reactions of others who haven’t taken the time to read said article.

What is your favorite part about interning in Union Square?

I have a lot of friends who are currently working in the city around the Union Square area. So it’s really easy to hang out with them after work! There are also a ton of nearby yummy places to go eat and parks to relax in after work.

 

Denis

I am a student at University of Colorado, Boulder, and I am studying Applied Math and Computer Science. I’m originally from Russian, Moscow but my current hometown is Colorado.

What do you like best about your specific position?

I love that I have gotten the creative freedom to research and think of what products could be done with Chartbeat’s data. I learned a ton of business acumen this way that I was very curious about.

How do you like to spend your weekends away from Chartbeat?

I love classical music, good people, and hip hop dancing. Gladly, NYC is a perfect place to find all of those in a vast abundance.

What is your go-to news source?

I love the Economist. It is a great journal for getting an educated and well-researched perspective on various subjects. In particular, I read their technology, finance, and economics subsections.

 

Lauren

I’m a Business Administration major at Saint Joseph’s University in Philadelphia, and I’m from Staten Island, NY.

How did you find out about Chartbeat?

I found out about Chartbeat through a program called NYC Ladders for Leaders. This program connects high school and college students with summer internship opportunities in New York City in a variety of fields. After submitting my application to them, my program provider informed me about the opportunity with Chartbeat which eventually led to an interview.

How do you like to spend your weekends away from Chartbeat?

On my weekends in the summer, I enjoy being outside as much as possible. I like taking trips to the beach, exploring new places, and staying active by walking, running or biking.

If you could have a superpower, what would it be?

I’d go with teleportation. I like the idea of skipping travel time altogether, and it would give me the opportunity to visit exotic destinations all over the world in an instant. Another perk would be not needing to worry about being late for things.

 

Max

I am a first year PhD student at Cornell University, where I’ve worked on projects broadly related to natural language processing, from designing new approaches to text summarization to understanding and predicting how users read and engage with Web pages. I have lived in many different places, including in Finland for a week.

What is your favorite part of interning in Union Square?

I used to think of “Union Square” as just a sad-looking subway station. However, it turns out that it is also a thing above ground! The above-ground part is very pleasant and thoughtfully designed, with lots of bird life if that’s your thing (it’s my thing). Overall rating: 9.5/10

If you could have a superpower, what would it be?

I want to be a dog.

What do you like best about your specific position?

What makes a story work well? How can we improve the quality of our writing, photos, and other content? And how can we better understand what users are interested in and want to read? Chartbeat has an amazing amount of data linking content — articles, photos, videos, and more — to the users who engage with it. Chartbeat also has a fantastic data science team, that I’m very happy to be a part of this summer! While I’m here, I’ve been exploring these interesting questions, and using the unique data available here to improve our understanding of both stories and the audience that reads them. Finding patterns and other insights in user engagement on the Web is the first step to understanding a much more difficult, but immensely interesting question: What makes writing good?

 

How are you celebrating National Intern Day? Comment below to let us know how you’re getting involved.

In this ongoing series, I’ll walk you through tips and tricks for using Chartbeat data to full advantage — helping you connect data-driven actions to increased unique visitors, loyalty, and revenue.

Does your editorial strategy include video content? Did you know that video viewers who watch for a significant amount of time or watch multiple videos during their first visit, are significantly more likely to return and watch another video during the following 7 days?

Here at Chartbeat, we want to make sure we help you understand how your audience is connecting with your content at all times – no matter the platform, channel, or format.

Check out these three tips for enhancing your content strategy using your Chartbeat video data:

Identify successful videos

A video with a high number of starts and a low ad drop-off rate is a great money-maker. Not only are a significant number of people starting this video, but they’re also watching the pre-roll ad and sticking around for the actual content.

If engagement is high as well, you’ve got an all-star video and you should be promoting it as widely as possible.

 

Troubleshoot display and placement issues on high-performing pages

Curation matters as much as creation. Make sure you’re showing your video content the love it deserves by pairing it with relevant content and ensuring that you’re optimizing the user experience.

If a video has a low play rate, ask two questions:

– Does the video have a good thumbnail? If not, choose a more impactful still image.
– Is the video placed high enough on the page for readers to see the play button? If the scroll depth indicator is showing that most of the page’s visitors never see the video, move it up.

 

Monitor drop-off and completion rates for autoplay videos

No matter how well a video is performing in other areas, if it has a high ad drop-off percentage most people aren’t even getting to the real content – drastically reducing their chances of becoming a loyal viewer. If you see a high drop-off rate, flag the situation to your ad team.

 

Our Video Suite is tailored to help you not only understand how your videos are consumed, but also use that data to validate and enhance your larger content strategies. Remember that your Video Dashboard exists alongside the entire suit of Chartbeat tools, and many of the key video metrics like Watching Now and Engaged Time appear in the Real-Time Dashboard as well. Jump over there to quickly get more context around how your viewing audience compares to the rest of the readers on the page, or go to the actual page your video appears on and see firsthand how the video’s placement on the page relates to scroll depth.

Have any questions or curious about a specific topic you’d like me to cover? Reach out to me at jill@chartbeat.com or @tumbling_after on Twitter.

The Chartbeat team and I just returned from an incredible trip to Vienna for the GEN Summit 2017 where the three-day action was non-stop. Perhaps most exciting was the opportunity to gather with media leaders from around the world to discuss the biggest issues facing us today.

The main themes of the week focused on how newsrooms around the world have adapted to deal with emerging trends in the industry, including the role of Facebook, the deeper need for data and technology in everyday strategies, the move to subscriptions and exploration of better monetization models, and how we can learn from each other cross-culturally.

As part of the larger discussion around the monetization of news, I participated in a panel titled “How to Monetize Content: Lessons from China.” China is an increasingly interesting news ecosystem to study, primarily because of the burgeoning tech landscape and unique media market there. But is it really as different as we think?

With media heavily regulated by the Chinese government – and with the most prominent platforms in the west, Facebook and Google, blocked entirely – publishers working with Chinese platforms primarily avoid the “news media” label to distance themselves from political news and regulations. Thus, the focus of content providers in China is not a suppressed “Hard News” approach, but instead, a “Soft Content” or lifestyle approach. Social media influencers as well as companies have been able to experiment with content and technology in new ways through this lens to both inform readers and drive revenue streams.

To illustrate this, we look at the top three apps in China, which are all homegrown technology companies. They are:

  1. Toutiao
    A news aggregator that looks and acts similar to the Facebook News Feed, without the social connections. The headlines and content a user sees are automatically selected and ranked based on previous behavior and reading history. Toutiao’s revenue model is primarily ad-based.
  2. Weibo
    Weibo is similar to Twitter with a one-directional following, and the content a user sees is organized based on both users’ selection and actual consumption. Weibo is much more social than Toutiao, and less private than WeChat. The revenue model is primarily ad-based.
  3. WeChat
    Owned by the parent company Tencent which also provides games, e-commerce and digital currency, WeChat offers all content and news separate from the main app experience. Advertising isn’t the major revenue source for WeChat, but content creators can see revenue from micropayments.

Despite the different media environments and platforms in China compared to the U.S. and Europe, the content approach is actually not as different as one might think. While there may be more freedom for publications in the U.S. and Europe to write about politics & society, lifestyle content still dominates traffic in the the West. According to the Chartbeat data below, you can see that the amount of traffic on lifestyle content outweighs that of society and politics. In China, because political content is so heavily regulated, lifestyle content is where the money is really made.

 

It is noteworthy that in both China and the West, soft content (lifestyle) is relatively easier to monetize. Both native ad formats and e-commerce are more natural extensions of this content type as they can fit more smoothly into the topic at hand.

In summary, we see that the monetization models for publishers that apply across borders are closely tied to the type of content they produce. While hard news is difficult to monetize globally and is highly dependent on the country or political or regulatory environment, soft content may be the place where global lessons – particularly from the platform standpoint – can be learned.

For more on this panel and the many others that took place at GEN, check out MediaShift’s article – Trust and Tech Take Center Stage at 2017 GEN Summit in Vienna.