Just before the holidays we launched an integration with Slack, giving you access to real-time Chartbeat data within your very own Slack channels. Today we’re excited to announce the addition of push notifications to the integration, beginning with Spike Alert notifications. Read the rest of this entry »
Chartbeat Separation Anxiety (CSA) is real. We understand. But fear not. We’ve got a little present for you just in time for the holidays. Say hello to the new Slack + Chartbeat Publishing integration.
Why yes, this does mean your real-time Chartbeat data delivered right to the Slack channel(s) of your choosing.Slash Command
Know what’s holding your audience’s attention every moment of the day—and night and weekend—with the /Chartbeat slash command. Using /chartbeat, you’ll be able to get real-time Chartbeat data about your site’s top pages, top referrers (URL, not referrer type), concurrents and Average Engaged Time and filter by referrer, author, section, path, referrer type (social, direct, search) and new users.Want to know what pages are trending on your site? Boom: “/chartbeat what are the top pages on example.com.” Or how about where your visitors are coming from? Try: “/chartbeat how much traffic on example.com is from social sources.”
How to Set it Up
If your organization currently uses Chartbeat Publishing, we’ve sent your account admin an email with the instructions. The admin is the only one able to enable the integration, but once that’s set they’ll be able to grant you access.Not sure who the admin is at your organization? Drop a note to your Customer Success Manager or to the Chartcorps team at email@example.com, and they’ll point you in the right direction.If you are the Chartbeat account admin, read on:
First, head over to the new integrations tab on your Settings page at https://chartbeat.com/publishing/settings/integrate/ (Reminder: only account admins will be able to access this tab).Next, select the integration button under the Slack icon. You’ll then be redirected to the Slack page and guided through the process. Essentially, you’ll be prompted to enter or confirm your company’s Slack credentials and Slack will take care of the rest.
Wait, What’s a Slash Command Again?
Not familiar with Slack’s slash commands? Check out Slack’s support doc.The basic structure for the /chartbeat command is as follows, but is completely customizable to reflect your site’s unique sections, authors, and more:
/chartbeat METRIC on HOST where FILTER is FILTER_VALUE
Some examples would be:
/chartbeat what are the top pages on gawker.com
/chartbeat how many people are currently on gawker.com
/chartbeat how much traffic is on stories in the business section
/chartbeat how much traffic on gawker.com was referrered by facebook.com
/chartbeat how much traffic on gawker.com is from social sources
Questions? Check out our FAQ page.
Facebook announced today that it’s updating its News Feed ranking in an effort to show users more of the content that matters to them. The social network will now be factoring in how much time a user spends viewing a story in his or her News Feed.How is this different from what they’ve done in the past?
Traditionally, Facebook has relied on people’s actions—liking, commenting or sharing a post—to determine what should appear at the top of a user’s News Feed. However, after surveying a number of people about how they use their News Feed, researchers concluded that these factors don’t always indicate whether the content was meaningful to a person.They found, in many cases, that a user may have chosen not to like or comment on a story, but he or she still found the story to be important or interesting.
“We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that content was relevant to them.Based on the fact that you didn’t scroll straight past [a] post and it was on the screen for more time than other posts that were in your News Feed, we infer that it was something you found interesting and we may start to surface more posts like that higher up in your News Feed in the future.”
Why is this a big deal for publishers?
These new updates, along with the News Feed algorithm changes Facebook made last August to combat clickbait, show they’re taking important steps toward surfacing quality content that captures and holds readers’ attention. And as the social network continues to lean on the fundamental ideas of the Attention Web, quality content stands to win big.
As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and pageviews but by time and audience attention earned—we’ve publicly released our Description of Methodology, which outlines the measurement process on which Chartbeat’s MRC accreditation is based.Given that this document is a bit well, hefty, we figured we’d briefly explain a couple of our signature metrics here on the blog.
Need a primer before we get started? Check out our Metrics 101 series:
What is Lifetime Exposure?
Quick Recap: Active Exposure Time measures the amount of time users spend engaging on a page while an ad is in view.Definition: Lifetime Exposure measures the amount of time an average visitor spends with all viewable impressions over the course of a campaign. So basically, Lifetime Exposure shows advertisers the total amount of time an audience actively spent with their ads across an entire campaign.Use it in a sentence: “On average, users spent over 30 seconds with ads in this campaign, with a Lifetime Exposure of 37 seconds per user.”Chartbeat Methodology: We calculate Lifetime Exposure as the following: Total exposed time for all cookied users / all cookied users.
What’s the Industry Saying About Time Metrics?
“Moving to time-based media currency is the smartest move that digital publishers can make. There is a reason that the foundation of the TV ad business is time-based. It equates to the amount of attention that audiences give their ads. If digital publishers want to be comparable to TV dollars, particularly as they develop more robust sight, sound and motion content, they will need time-based packaging of their ad product.”-Dave Morgan, CEO and Founder, Simulmedia“We pay more attention to time spent reading than number of visitors at Medium because, in a world of infinite content — where there are a million shiny attention-grabbing objects a touch away and notifications coming in constantly — it’s meaningful when someone is actually spending time. After all, for a currency to be valuable, it has to be scarce…The problem with time, though, is it’s not actually measuring value. It’s measuring cost as a proxy for value.”–Ev Williams, CEO, Medium“Your clicks are valuable, and your eyeballs are valuable, but to advertisers your time is the most precious commodity of all — and publishers say they want to sell ads based on the time readers spend on their sites, not mere pageviews. So, the logic goes, the more time you spent with a story, the more expensive the accompanying ads would be. In a world that values time over views, quality could trump clickbait—and, after all, isn’t quality the thing we want in the first place?”–Julia Greenberg, Research Editor, Wired“It doesn’t matter if consumers hit your site or app in 30-second blocks of time; the more time users spend on a site or app over the course of a month, the more likely it is that they value the content they find there. A paradigm in which time invested results in actual value — rather than often-random clicks and taps — encourages further investment in quality content by publishers and marketers alike.”–Jason Kint, CEO, Digital Content Next
As part of our larger efforts to help build an Attention Economy—in which success is measured not by clicks and page views but by time and audience attention earned—we’ve publicly released our Description of Methodology, which outlines the measurement process on which Chartbeat’s MRC accreditation is based.Given that the Description of Methodology document is a bit well, hefty, we figured we’d briefly explain a couple of our signature metrics here on the blog.
What is Active Exposure Time?
Time MetricsAVERAGE ACTIVE EXPOSURE TIME The average number of seconds for which an ad unit is viewable while a user is actively engaged with the content on the page. This only applies to impressions deemed viewable. In other words, Average Active Exposure Time shows advertisers the average amount of time each viewable ad is exposed to an engaged audience.Chartbeat MethodologyWe calculate Average Active Exposure Time as the following: total exposed time for all viewable impressions / all viewable impressionsChartbeat only sums and reports Active Exposure Time if audience engagement criteria and MRC viewability criteria are met.
What’s the Industry Saying About Time Metrics?
“Once we have the opportunity to see (viewability) nailed as a first step cross-platform currency, the sequential next step currency is engagement. Short of scalable, affordable neuro measures (of emotional response), time is the best surrogate to measure engagement.”–Mike Donahue, EVP, 4A’s“Time metrics are a way to justify moving from standard transaction based units to high-impact units and something other than click-through rate to measure the success.”–Steve Ahlberg, VP, Advertising Solutions & Product Management, Gannett“The digital publishing media metric of the future will include some form of attention-based metrics. Valuing content based on the amount of time consumers spend with it provides a meaningful, cross-platform measurement for brand marketers and publishers rather than counting links and clicks. This has the potential to solve a host of industry problems.”–Jason Kint, CEO, Digital Content Next“That means we can tell the difference between a second where someone is actively engaged with an ad in view and a second where someone has an ad in view but has been distracted by a friend asking them if they want coffee. It brings an unprecedented level of accuracy to the measurement of attention.”–Jon Slade, Commercial Director of Digital Advertising, Financial Times
Chartbeat has become the first analytics company accredited to measure attention metrics for both display advertising and content. The Media Rating Council has accredited 21 metrics featured in Chartbeat’s advertising platform including viewability and active exposure time.