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Homepage Editors, meet the Chartbeat Heads Up Display. It’s a screen overlay that displays real-time visitor data on top of home, section, or article pages. Through colorful, numbered pins, the Heads Up Display measures how much click activity each link is receiving, how it’s performing in comparison to the average link performance for that location, and what percentage of clicking visitors go on to read for at least 15 seconds.

A Homepage Editor’s primary objective is optimizing the placement of articles on the homepage. We don’t need to tell you that.


But we can help you answer some critical questions with cold, hard data:

 

Is a headline in-step with its content?

From directly within the Chartbeat Heads Up Display, homepage editors can access Engaged Headline Testing. This multivariate testing tool identifies headlines that are not only getting clicked on, but also those that are leading to subsequent engagement. When you measure both of these elements, the winning headline and content mesh seamlessly.

 

How does link performance differ on desktop, mobile, and tablet homepages?

The Heads Up Display is not only fully responsive but also filters by device type. By resizing browser windows, editors can see how audiences travel through their site or section on any device. With a quick trip to the Editorial Dashboard, you’ll see how those behaviors are translating into traffic and engagement numbers.

 

Would a different graphic improve link performance?

You need a great headline. That’s for sure. But a crisp image, graphic, or illustration is just as important. See how a particular image impacts link performance and what homepage placements do best with images.

 

How does time of day affect homepage placement?

Chartbeat Report Builder, our flexible historical reporting tool, allows you to look at over-time trends on your homepage. By using Report Builder to graph a visual representation of homepage average scroll depth changes during the day and to decide when to push content, or to add a loyalty filter to see if new readers scroll differently than loyal ones, you can gain actionable insights into how your audience interacts with your homepage.

 

Want to see how other team members can put Chartbeat tools to work? Check out the stories for content creators, producers, and section editors

For more information on how Chartbeat Publishing arms Homepage Editors with real-time data, reach out to productoutreach@chartbeat.com.

Miss last week’s post which walked through the content creator’s analytics journey? Check it out here to see how writers everywhere can put attention data to work.

 

Now that we’ve explored how writers can add analytics to their workflows for optimized stories, let’s dive into how producers can get the most out of every story in real time.

Producers and Layout Editors know that there’s much more to a link than meets the eye. A module for related content, an inline link citation, a recommended stories section — these are the kinds of critical facets of article layout that build audiences.

That’s why Producers around the world turn to Chartbeat Publishing for data-backed decisions. Here are just a few ways they can:

 

Combat Drop-Off

The Chartbeat Heads Up Display locates where on article pages high percentages of readers are dropping off. Within the Heads Up Display, a screen overlay that projects real-time visitor data on top of home, section, or article pages, producers can hone in on the Scroll Depth Indicator. It’ll spot where large portions of your audience are bouncing. Try putting links where drop-off is highest to increase the likelihood that audiences will recirculate to additional content.

 

Curate Links

By diving into the troves of historical data housed in Chartbeat Report Builder, our flexible historical reporting tool, producers can identify the articles that have performed strongest by referrer type, device type, and topic. If you’re looking for linking more than just related content, historical data is a good place to see what pieces might pair well together. High-engagement pieces with high-traffic pieces? Short-form with long-form? Report Builder has the answers you’ve been looking for.

 

Optimize for Multi-Platform Responsiveness

The Heads Up Display is not only fully responsive but also filters by device type. By resizing browser windows, editors can see how audiences travel through their site or section on any device. That means if you see a high-traffic article with particularly low recirculation on mobile, you can take immediate action to make sure that related links and content are viewable on multiple platforms.

 

For more information on how Chartbeat Publishing helps Layout Editors keep it fresh, reach out to productoutreach@chartbeat.com.

At Chartbeat, we love ourselves some tech nerdery. We like computer things, internet things, and all the latest gadget things. But we also know that not everyone’s like that, so some of the hacks that we use to make our Chartbeat lives easier might not be immediately obvious to everyone.

That’s why the Chartcorps wanted to spread the insider knowledge on a few ways to make all of your Chartbeat tools more accessible.

Pull up your Dashboard with quick search

Ever wanted to quickly check your Dashboard, but forgot where you bookmarked it? Or you manage a couple different Dashboards under your account and you forgot how to switch between them? Just a fan of typing in general?

By adding a simple custom search engine to your browser you can give yourself a hotkey built into your browser’s URL bar itself. And it’s really easy to setup—here are the instructions for Chrome:

  1. Go to your Chrome Settings Page by using the dropdown menu in the upper right-hand corner, or just opening a new tab and pressing “command + comma” or “ctrl + comma.”
  2. Midway down the page there’s a section called ‘Search’ and a ‘Manage Search Engines’ button—select that.
  3. Settings

  4. In the modal that comes up, scroll down to where it says ‘Other Search Engines’ and at the bottom where you see three blank boxes, put “Chartbeat Publishing” in the first, “cbp” in the second, and in the third this URL:

    http://chartbeat.com/publishing/dashboard/?url=%s

    Settings_-_Search_engines
    Use the Video Dashboard? Try this URL:

    https://chartbeat.com/publishing/dashboard/video/?url=%s

    Now whenever you type ‘cbp’ into your Chrome URL bar and hit either tab or space, you should see it transform into a little blue box. Then type the domain of the Dashboard you want (with the ‘.com’ at the end) and hit enter. Boom. You automatically navigate directly to your Dashboard.
    New_Tab
    Now of course this only works when you’re logged in and if you have permission to access that Dashboard, but it’s still a super easy way to pull up exactly what you need in only a few keystrokes.

    Filter and Favorite

    The Chartbeat Dashboard is designed to be customized for your audience development goals, whether you’re focused on social media, a particular section, or your mobile readers.

    If you’re one of these people who really focuses on a specific segment of your audience, why not just bookmark the filter you want to go directly to it?

    Let’s take a social media editor, for instance. We all know that if you only want to see visitors who arrived from a social media source, you just select the “Social” traffic source in the upper right hand corner.

    Chartbeat_Publishing_-_Dashboard

    But since when you do that, it actually changes the URL (see how it adds that ‘#referrer-type=social’ bit at the end?), you can just bookmark that page now and jump directly to this view.

    Try it out with any Dashboard filter—mobile, new visitors, Twitter visitors, ranking top stories by engaged time—or even a combination of filters.

    Looking for more tech tips? Reach out to the Chartcorps at support@chartbeat.com or @Chartcorps on Twitter.

You’ve heard this story before—boy graduates college, boy moves to New York, boy starts working at a tech startup full of cool nerds, boy finds a career path.

Read the rest of this entry »

Last Week at ONA15

September 28th, 2015 by Chris

ONA is always a blast, but Chartbeat had an especially great time this year in Los Angeles. It was, as you might say, hella rad. Our team loved hanging with you in the Midway, talking about audience building (check out the full audio recording!!) in Pacific Palisades, and meeting some of the coolest digital journalists and editors out there. You can check out the slides from our session here.

So what was everyone talking about?

Mobile-Desktop Parity

Whether it was Richard Gingras of Google News or our very own Tony Haile, everyone agreed that mobile matters. A lot. Our own research has shown that the predominant actions on desktop and mobile are not parallel — 90% of the time an event is fired on a mobile device, it’s a scrolling event even though that’s only the case 40% of the time on desktop. Even more evidence that publishers have to be quick on their mobile feet, especially with the rise of Dark Social.

Monetizing Quality Content

Mark said it best:

It’s clear that the web is recognizing attention as the true metric of success and quality content as the unwavering goal of digital journalism. Now, publishers are turning to the next logical question: how do you monetize that attention? In our Sponsored Session, “Can You Have Their Attention Please,” Nik and Tony demonstrated the power and promise of Engaged Ad Refresh as one answer to that question. By refreshing ads only after they’ve been viewed by an engaged audience for a minimum amount of time, publishers can create viewable inventory and charge premium for their eye-keeping inventory.

You can listen to the entire session here.

And we weren’t the only ones who thought this was pretty great :)

Now we don’t like to brag. But our sponsored session was truly humbling. We love to see the data nerdery spreading, and we’re always happy to talk engagement, audience building, and anything metrics.

Attention Metrics in the Classroom

At our booth, we got the chance to chat with some superb young journalists, members of the ONA Student Newsroom, and undergraduate communications students from around the country. It’s not every day we get to meet the next generation of world-class journalists. So, when we saw how excited they were already about attention metrics, we got pretty excited ourselves. As newsrooms embrace attention data, so too do journalism students.

Learning the importance and functionality of metrics early on can only prepare students to be even better writers, editors, and internet advocates. That’s why we’ve recently partnered with Camayak to give Chartbeat access to twelve campus newsrooms.

Online Harassment and Digital Journalism

Finally, if you missed the Keynote discussion on gendered online harassment, you can check out a recording here. It is important beyond describing. Go watch.

Can’t wait for ONA16? Neither can we. Until then, you can can relive the glory of ONA15 with the full audio recording of our session “Can You Have Their Attention Please?”

In the meanwhile, come find us at Advertising Week! We’ll be at IAB MIXX today and tomorrow. On Thursday, our CEO Tony will be speaking at Viacom’s “The Attention Experience,” and on Friday, our Chief Data Scientist Josh will be speaking at DataPoint NYC. Yup, it’s gonna be a crazy week.