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What time of day is the best for social sharing?

Social media strategists are constantly testing and re-testing to find the answer to this timeless question. Of course, time of day nuances will vary based on your specific audience, but we took a look at the wealth of data from sites in our network to see how social traffic compares to overall traffic throughout the day:

 

Social Traffic by Time of Day

The verdict: social traffic substantially underperforms overall traffic from the morning through to the early afternoon, and substantially overperforms overall traffic during evenings and nights. So if your goal is reach, late afternoon through night is the best time to attract readers on social media and get them to click through to your site. And, as you might expect, we see social media strategists adapting to the behaviors of their audience.

Below, we see a graph of how frequently these sites posted to Twitter, compared to their volume of social traffic.

 

Social Traffic and Social Sharing

Posting to twitter is strong all morning and reaches its peak in the afternoon and early evening, as traffic from Twitter dramatically picks up around noon to midnight. By increasing posting when traffic is already its strongest, publishers in our network are capitalizing on reader trends to continue getting their traffic even higher.

Want to put your social data to work? Download our Insider Guide to Getting to Know Your Social Readers.

Audience development is about the long game – it’s a marathon, not a sprint. It’s about how the day-to-day successes of individual stories can replicate on a site- or publisher-level, and this can’t be done without first benchmarking team performance against bigger, organizational goals like audience engagement, reach, or revenue.

It’s not just about clicks, or engagement, or concurrent spikes. It’s about optimizing every step of the growth funnel: going from acquiring clicks to converting a new visitor. That’s where editorial analytics come in.

With Chartbeat Publishing, audience analysts can:

 

Take Control of Your Data Logs

Chartbeat Report Builder, our customizable historical reporting tool, enables audience analysts to really dig into the long-term audience behavior trends. Create flexible, custom historical reports according to the criteria and metrics of your choosing.

 

Benchmark Performance Like a Champ

Historical data is the evidence you need to validate or disprove assumptions you might be making about your audience. If you think your site works a particular way, does it actually? Use Report Builder to look back over a week, a month, even a year, and put those assumptions to the test. Mining your historical data with Report Builder can show you whether the little actions taken in real time are summing into larger change.

By subscribing to specific reports, you can have reports sent straight to your inbox automatically on a recurring basis. This gives you a much better sense of week-to-week, month-to-month, or even quarter-to-quarter performance.

 

Build a Collaborative Newsroom Workflow

Report Builder gives you the opportunity to easily share reports with anyone else on your team with just the touch of a button. The days of manually emailing spreadsheets out are gone. Report Builder also helps you inform the rest of the team about what’s working, and more importantly, what isn’t. By being the gate-keeper for historical data, it’s up to you to help the rest of the team create, adapt, and improve ongoing strategies. Align your team around meaningful audience development goals and give everyone the data they need to succeed.

When your whole team is aligned around common tools and meaningful metrics, performance management isn’t just tisking and tasking. It’s about uniting everyone in the newsroom within purposes larger than themselves.

 

Want to see how other team members can put Chartbeat tools to work? Check out the stories for content creators, producerssection editorshomepage editorsmobile editorsvideo editors, and social media managers

For more information on how Chartbeat Publishing helps Audience Development teams make it big, reach out to productoutreach@chartbeat.com.

Consumption of news video online has been on the rise for years — both in terms of number of video viewers and time spent watching. Revenue from video display ads has also increased, and at a faster rate than for any other display category.

Quality video production and data-driven promotion strategies have never been more valuable to publishers. Good thing Video Editors can use the Chartbeat Publishing Video Suite to:

 

Leverage the Past to Drive Daily Decisions

Start the day with the auto-generated Daily Video Perspective to get a historical look at the top performing videos from the previous day, and use it to plan your strategies for the day. Which videos aren’t relevant anymore? Are there any newer videos to take their place—or more recent content to pair them with?

 

Take Decisive Action with Real-Time Metrics

What do these signals mean for the videos on your site?

High Starts and low Engagement: Plenty of people are curious and click play but don’t stick around to actually watch the video — maybe the video content doesn’t add anything to the story it’s paired with, or viewers felt the title was misleading.

Low Playrate and high Engagement: Not that many people who see the video are clicking play, but the people who do are actually watching it for a long time — try changing the video title or how it’s positioned on the page to boost its exposure.

High Starts and low Ad Drop-Off: A great money-maker. Not only are a significant number of people starting this video, but they’re also watching the pre-roll ad and sticking around for the actual content. If the engagement is also high, you’ve got an all-star video and you should be promoting it as widely as possible.

High Ad Drop-Off: No matter how well the video is performing in other areas, if your video has a high ad drop-off percentage most people aren’t even getting to the real content. Think about how much that ad impression is worth, and if it maybe would be better gained from a different video.

 

Let Videos Build Loyalty

Viewers are more likely to return and watch another video during the following week if they watched for a significant amount of time or watched multiple videos during their first visit. Filter on your most engaging video pages and check to see which of them have few new visitors, then boost them on social media to get your best videos in front of a new audience.

 

Want to see how other team members can put Chartbeat tools to work? Check out the stories for content creators, producerssection editorshomepage editors, and mobile editors

For more information on how Chartbeat Publishing helps Video Editors keep ‘em watching, reach out to productoutreach@chartbeat.com.

Homepage Editors, meet the Chartbeat Heads Up Display. It’s a screen overlay that displays real-time visitor data on top of home, section, or article pages. Through colorful, numbered pins, the Heads Up Display measures how much click activity each link is receiving, how it’s performing in comparison to the average link performance for that location, and what percentage of clicking visitors go on to read for at least 15 seconds.

A Homepage Editor’s primary objective is optimizing the placement of articles on the homepage. We don’t need to tell you that.


But we can help you answer some critical questions with cold, hard data:

 

Is a headline in-step with its content?

From directly within the Chartbeat Heads Up Display, homepage editors can access Engaged Headline Testing. This multivariate testing tool identifies headlines that are not only getting clicked on, but also those that are leading to subsequent engagement. When you measure both of these elements, the winning headline and content mesh seamlessly.

 

How does link performance differ on desktop, mobile, and tablet homepages?

The Heads Up Display is not only fully responsive but also filters by device type. By resizing browser windows, editors can see how audiences travel through their site or section on any device. With a quick trip to the Editorial Dashboard, you’ll see how those behaviors are translating into traffic and engagement numbers.

 

Would a different graphic improve link performance?

You need a great headline. That’s for sure. But a crisp image, graphic, or illustration is just as important. See how a particular image impacts link performance and what homepage placements do best with images.

 

How does time of day affect homepage placement?

Chartbeat Report Builder, our flexible historical reporting tool, allows you to look at over-time trends on your homepage. By using Report Builder to graph a visual representation of homepage average scroll depth changes during the day and to decide when to push content, or to add a loyalty filter to see if new readers scroll differently than loyal ones, you can gain actionable insights into how your audience interacts with your homepage.

 

Want to see how other team members can put Chartbeat tools to work? Check out the stories for content creators, producers, and section editors

For more information on how Chartbeat Publishing arms Homepage Editors with real-time data, reach out to productoutreach@chartbeat.com.

Miss last week’s post which walked through the content creator’s analytics journey? Check it out here to see how writers everywhere can put attention data to work.

 

Now that we’ve explored how writers can add analytics to their workflows for optimized stories, let’s dive into how producers can get the most out of every story in real time.

Producers and Layout Editors know that there’s much more to a link than meets the eye. A module for related content, an inline link citation, a recommended stories section — these are the kinds of critical facets of article layout that build audiences.

That’s why Producers around the world turn to Chartbeat Publishing for data-backed decisions. Here are just a few ways they can:

 

Combat Drop-Off

The Chartbeat Heads Up Display locates where on article pages high percentages of readers are dropping off. Within the Heads Up Display, a screen overlay that projects real-time visitor data on top of home, section, or article pages, producers can hone in on the Scroll Depth Indicator. It’ll spot where large portions of your audience are bouncing. Try putting links where drop-off is highest to increase the likelihood that audiences will recirculate to additional content.

 

Curate Links

By diving into the troves of historical data housed in Chartbeat Report Builder, our flexible historical reporting tool, producers can identify the articles that have performed strongest by referrer type, device type, and topic. If you’re looking for linking more than just related content, historical data is a good place to see what pieces might pair well together. High-engagement pieces with high-traffic pieces? Short-form with long-form? Report Builder has the answers you’ve been looking for.

 

Optimize for Multi-Platform Responsiveness

The Heads Up Display is not only fully responsive but also filters by device type. By resizing browser windows, editors can see how audiences travel through their site or section on any device. That means if you see a high-traffic article with particularly low recirculation on mobile, you can take immediate action to make sure that related links and content are viewable on multiple platforms.

 

For more information on how Chartbeat Publishing helps Layout Editors keep it fresh, reach out to productoutreach@chartbeat.com.