Peer StatsWe’ve anonymized (so no one knows your site is compared to theirs and you won’t know exactly who is in your Peer Group either) and aggregated our network of data, filtered it through some intense algorithms and will now be delivering it in context for you in a new feature called Peer Stats.
Notable PagesIn fact, because we know your site is different from all the others, we’ve also given you new ways to learn about your own content. Until now you’ve seen top pages content - only those pages with the most traffic. Now, we’re introducing Notable Pages, which highlight the most interesting aspects of your site, regardless of the amount of traffic they’re receiving. Say you have a page that’s suddenly getting 99% of all traffic from Social sources. Whoa. Huge. Important to know why that’s the case when the rest of your site is averaging around 20% of its traffic from Social, right? Maybe you can learn from this page and apply those insights across your site immediately. Or there’s a page that’s suddenly surging with new user visits vs. the returning users that it normally gets. You should probably create some new content or related links or the like to make sure you treat these new users carefully to convert them into loyal members. Notable Pages and Peer Stats give you a bit more context to the story of your site. They give you an instant answer to how your site’s doing today. Remember, our Chartcorps team is hosting a weekly virtual workshop for you to get the full rundown of all the new dashboard can do. Sign up!
Engagement: That elusive beast.Everyone wants it, no one knows just how to pin it down. So we’ve all been stuck with our second choice, the back up, plan B -- the page view. Ick. Who cares that people are loading your page? We need to know how they’re interacting - with what and for how long. As we’ve already ranted and raged about back in January, that’s the only real measure of great content. Well, it’s your lucky day/week/forever, friend. We’ve wooed engagement out of her secret hiding place and pinned her down for all to use. So let’s show off your newest metric Engaged Time:
Engaged Time is dissected in a few ways:
- Total amount of time your visitors are have spent actively browsing your site – in human terms: days, weeks, months or years. Not billions of absolutes because, well, what the hell would you do with those massive numbers?
Think about it this way: Total Engaged Time is how long you’ve had your users’ undivided attention today. If 2,000 people have been interacting with your site for an hour each today, that means you’ve had about three months of attention on your site in one day. Three months is how long it takes Mercury to orbit the Sun. Your site engagement being that long is pretty nuts.
Oh, also, since today is Monday, we also let you compare today’s total to Monday last week, the week before, and so on for the past month. You can gauge how your site is doing and see if your sparkly new content is making the difference you’re hoping it does. It shows if you’ve had a good day compared to your usual days.
- Average amount of time your visitors are spending on each page. There’s more to understanding a page than just seeing how many people are there – let average engaged minutes help you understand how much they really like it – like, this very second.