Articles written by Jill Nicholson

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After the World Cup, tally your own goals

In the wake of covering major events — like the G8 Summit, Fashion Week, or the World Cup — it’s good to look back and evaluate the performance of your…

by Jill Nicholson
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Create a culture of newsroom experimentation

Reader behavior patterns have changed dramatically over the past few years. Readers used to be addicted to things like newspapers, but now they’re addicted to something else — instant insights,…

by Jill Nicholson
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The Historical Habit: When and How to Use your Historical Data

In this ongoing series, I’ll walk you through tips and tricks for using Chartbeat editorial analytics tools and data to its full advantage — by helping you connect that data…

by Jill Nicholson
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How to Run Your Own Facebook vs. Twitter Experiments

In this ongoing series, I’ll walk you through tips and tricks for using Chartbeat data to full advantage — helping you connect data-driven actions to increased unique visitors, loyalty, and…

by Jill Nicholson
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How to: Use Video Data to Experiment and Validate Strategy

In this ongoing series, I’ll walk you through tips and tricks for using Chartbeat editorial analytics tools and data to its full advantage — helping you connect data-driven actions to…

by Jill Nicholson
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Headline Test to Success

In case you missed it, we recently held a webinar on how to optimize your homepage and use Chartbeat Headline Testing to its full advantage. Check out the recording here….

by Jill Nicholson
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