This coming Monday, June 17, I’ll be speaking at the NYC Open Analytics Summit. During my session, How People Consume Content on the Web, I’ll be covering Chartbeat’s approach to defining new metrics: the process of going from conversations with customers to research to building technical infrastructure.
In particular, I’ll go over the research that went into measuring Engaged Time and audience development. I’ll also throw in some interesting bits of data that we’ve learned from looking at these metrics across tens of billions of browsing sessions per month.
If you’ve wanted to hear a bit more about the process behind our metrics — either the reasoning or the technical implementation — I’d encourage you to attend. And, if you do, track me down before or after the talk!