Articles written by Josh Schwartz

26 results
Press

Announcing Subscriber Engagement

If 2016 was the year of the platform, 2017 is the year of the subscriber. Readers are driving rapid growth in digital subscriptions, and many publishers are exploring new revenue…

by Josh Schwartz
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Research

2016 US Election Traffic: What to Expect and How to Maximize It

Tomorrow’s US elections will bring an unprecedented amount of web traffic to news sites. At Chartbeat, we’re predicting the total volume of readership we measure across the web (including non-news…

by Josh Schwartz
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Research

Yahoo Jumps to 6th Largest Web Referrer, Attributes Dark Social Traffic

As many major publishers and platforms have transitioned to using HTTPS, a great move for user privacy and security, a side effect has been a commensurate rise in dark social…

by Josh Schwartz
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Press

Fighting Dark Social: LinkedIn Comes into the Light

Beginning several days ago (the evening of Tuesday, 1/20, to be precise), you may have noticed a significant increase in the traffic on your site from LinkedIn: across our network,…

by Josh Schwartz
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Customer

The Data behind the Most-Read Article of 2015

In general, when we publish data, it’s always in anonymized, aggregated form — that sort of data lets us identify the cross-network trends relevant to all publishers. Now and then,…

by Josh Schwartz
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Research

A Look Back at 2015 & Media-Minded Resolutions for 2016

2015 was a big year for top-quality journalism. Just looking at the 20 most read stories across the Chartbeat network, it’s clear that a heartening mix of longform reports and…

by Josh Schwartz
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Opening Up Our Measurement Process

If you’re reading this post, you’ve likely already read our recent announcement about gaining accreditation from the Media Ratings Council for measuring a number of metrics, including viewability and active…

by Josh Schwartz
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Research

Traffic During the Facebook Outage

As you’ve all but certainly heard, Facebook had a major outage midday on Friday. Overall traffic on news sites dropped by 3%, thousands took to Twitter to voice their frustration,…

by Josh Schwartz
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Research

The Homepage, Social, and the Rise of Mobile

In the much-circulated New York Times Innovation Report, perhaps the most discussed graph was this one, showing a roughly 40% decline in homepage audience over the past three years. With…

by Josh Schwartz
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Research

Revisiting Return Rates

Starting today, we’ve updated our definition of return rate in both our Weekly Perspectives and in the Chartbeat Publishing dashboard. Consequently, you’re likely to see a shift in the numbers…

by Josh Schwartz
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Research

On Engagement & Viewability: Why Quality Content Makes Good Business Sense

On March 31, the Media Rating Council (MRC) announced it was lifting its advisory on viewable impressions for display advertising, bringing the industry one step closer to transacting on viewability for the first time….

by Josh Schwartz
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Customer

Audience Building on Vulture.com: A Case Study

Want to know more about traffic sources how they can help you understand your audience’s behavior? Download our guide. Over the past year, we’ve published extensive research on how to use…

by Josh Schwartz
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