Author Archive

It’s no secret that here at Chartbeat, we’re a little dog-obsessed.

So last week, we teamed up with our friends over at Social Tees Animal Rescue and had them bring in some puppies for us to play with for a few hours. As you can see in the pictures below, we had too much fun… And the best part is, they’re all available for fostering or adoption!

 

About Social Tees

Social Tees Animal Rescue is a not-for-profit, strictly no-kill 501c3 organization in the East Village of NYC that takes abandoned animals from kill shelters and provides them with safe haven and veterinary care before placing them in proper forever homes. They rescue, rehabilitate, and place over 3,000 dogs, cats, birds, and exotics per year.

Social Tees Animal Rescue relies heavily on benevolent donations from the public, 100 percent of which are used directly to save animals’ lives.

 

20160614_142142Photo Credit: Burton DeWildePhoto Credit: Burton DeWilde Photo Credit: Burton DeWilde

 

Check Social Tees out on Instagram and Facebook, and all information about donations can be found on the Social Tees website.

According to the Pew Research Center, 30 of the top 50 digital news sites get more traffic to their sites and associated applications from mobile devices than from desktop. But we don’t need to tell you how important mobile is.

We’ll just tell you why mobile teams across 65 countries love Chartbeat Publishing and how they integrate our tools into their device-specific workflow:

 

Track the Performance of Your Content Among Mobile Audiences

Within the Editorial Dashboard, you can filter by device to see which articles are resonating among mobile readers, how much engagement mobile stories are accruing, and the paths by which mobile readers are arriving to your site, app, or distributed content. All in real time. Second-by-second, pixel-by-pixel. Fully understanding the way mobile readers interact with your content translates to optimized design, returning audiences, and revenue.

 

Make Mobile Editorial Adaptations in Real-Time

The Chartbeat Heads Up Display, a screen overlay that displays real-time visitor data on top of home, section, or article pages, enables teams to take specific and immediate actions to grow a mobile audience. For instance, if you’re seeing low engagement among your mobile visitors on a particular article, use the Heads Up Display to see how far down the page mobile readers are scrolling, so you can spot where engagement is coming to a halt. Break up the text with sub-headers or move around page elements in order to try and increase engagement.

 

Turn Mobile-Minded Philosophy into Social-Minded Action

Across the Chartbeat Network, social traffic is largely made up of mobile users; we found that Facebook’s share of overall mobile referrals is nearly 4x larger than its share on desktop, while Twitter’s share is 3.6x larger on mobile than on desktop. That means if you want to grow your mobile audience, you’ve got to target your top referral sources for optimal promotion strategy. Use Chartbeat Report Builder, our flexible historical reporting tool, to pull a list of the most engaging articles on mobile from the previous day, and make sure your social media manager continues to push audiences towards that content.

 

Want to see how other team members can put Chartbeat tools to work? Check out the stories for content creators, producerssection editors, and homepage editors

For more information on how Chartbeat Publishing helps Mobile Editors speak to every audience, reach out to productoutreach@chartbeat.com.

Now that we’ve explored how content creators and producers everywhere can put Chartbeat tools to work, let’s dive into how section editors can use attention data to optimize section layout.

 

After a story gets written and published, it’s time for the section editor to jump in. Whether it’s managing the queues of individual journalists, monitoring section-wide performance, or just chasing down a spare copy editor, there’s no time to waste when you’re a Section Editor. You need actionable data you can put to work right now. Chartbeat Publishing arms editors with the tools to identify their highest quality content — the pieces that pique and keep reader attention – and get the most out of every single one.


With Chartbeat Publishing, editors can:

 

Keep Tabs on the Team

Who are your top authors? What are their strongest subjects? Whose articles surge on Facebook? Effective team management starts with historical reporting. Chartbeat Report Builder, our flexible historical reporting tool, enables section editors to see how short-term adaptations build into long-term trends. Align your team around meaningful audience development goals and give them the data they need to succeed.

 

Combat High Bounce Rates

Use Chartbeat Heads Up Display to identify where readers are dropping off on articles or the homepage. Within Heads Up Display, a screen overlay that displays real-time visitor data on top of home, section, or article pages, editors love the Scroll Depth Indicator. It’ll point out where large portions of your audience are leaving the page. Place links where drop-off is highest so that readers will recirculate to more content rather than run to the kitchen.

 

Establish a Data-Driven Workflow

The Chartbeat Daily Content Perspective, a summary of your team’s day-by-day performance, is a popular reference for morning editorial meetings. Such opportunities to learn from the past are essential to planning for the near and long term. When everyone’s speaking in common vocabulary and aspiring to shared goals, team collaboration springs naturally. That’s why 60,000 sites around the world strengthen their collaboration through Chartbeat Publishing.

 

For more information on how Chartbeat Publishing helps Editors keep it real, reach out to productoutreach@chartbeat.com.

Amid all the activity in a digital newsroom, it can be difficult to find the time and tools to put traffic analytics to work and really get to know your audience. There are plenty of raw numbers out there, but which are the most meaningful for you – your role, your workflow, your daily goals?

Well worry no more, because we’ve got the answers. In this series, we’re going to walk you through what each member of a publishing team, from content creators to social media mavens to audience analysts, can do with attention metrics and Chartbeat tools to get the most out of every story.


Let’s start at the beginning of each story that gets posted: with the writer.

Quality. Quantity. Speed. These are the three goals of stellar content creators. In pursuit of each of these goals, you’ve got to be constantly asking why. Why is my article spiking among Facebook readers? Why is mobile traffic predominantly from Europe? Why is my story on Donald Trump less engaging than my average?

Of course, you can only answer these kinds of questions once you’re armed with real-time audience analytics. If you’re the principal force behind quality content, you’ve got to be the front line of data optimization. That’s where Chartbeat comes in. We help you measure, pique, and keep audience attention.


Content creators everywhere can use Chartbeat Publishing to answer:

  1. How is your content performing – second-by-second, pixel-by-pixel? 

    Measure meaningfully. All Chartbeat tools give a holistic overview of content, highlighting not only raw traffic and referral sources, but engagement as well.

    Never miss an opportunity. The realm of digital publishing is full of surprises, but when you’re able to map audience behavior in real time you’ll never be left behind. The Chartbeat Editorial Dashboard helps hundreds of thousands journalists worldwide understand what content is resonating with their audiences right now – and what to do about it. We even notify you when a story is taking off.
  2. How can you be empowered to make editorial changes in the moment, acquire new visitors, and build a loyal audience? 

    Use the Heads Up Display, a screen overlay that displays real-time visitor data on top of home, section, or article pages, to see how far down the page readers are scrolling and restructure content accordingly. Where do readers bounce? Is your best quote buried too deep in the story? Do the opening paragraphs contain too much background?

    Content’s got to work for all audiences. Pivot on mobile traffic in the Editorial Dashboard to understand how a story is performing among mobile readers. There, you’ll not only see how many mobile readers are active on your content, but for how long they’re engaging.
  3. How can you take control of your data in real-time?

    The Chartbeat Publishing Suite puts data in the hands of the people who know the work best. Use the Daily Content Perspective to learn what referral sources love your content. Use the Editorial Dashboard to determine whether your message is landing. Use the Heads Up Display to tie it all together. There’s a Chartbeat tool for every step of the content creation process.

For more information on how Chartbeat Publishing helps Content Creators keep it cool, reach out to productoutreach@chartbeat.com.

blog_lose_those_last_few_pounds
In the realm of network ad tags, losing weight really comes down to cutting down page load times. That’s why when we wrote our 2016 digital media resolutions, we were sure to discuss the importance of page load.

Here’s the situation: 47% of consumers expect a web page to load in 2 seconds or less and 40% of people abandon a website that takes more than 3 seconds to load. With those stats in mind, some publishers have devoted energy and resources to making their load times quicker than ever. In July, GQ cut its site page load by 80%, and the Washington Post cut its load time by 85%. In August, Vox Media cut its time by half. Not too shabby.

Looking to do the same? Here are some quick tips from Past/Forward that’ll get you started:

  • Streamline any font redundancies and design code.
  • Implement image formatters, like Google’s WebP, to cut image size down.
  • Experiment with ways to cut down on third-party plug-ins.
  • Migrate to a single CMS, if possible.
  • Dedicate a small team of site engineers to reducing unnecessary junk.

For more tips on growing your media site in the coming year, be sure to check out Past/Forward.