Author Archive

Beyond the Click: Getting to Actual Engagement (the video)

June 3rd, 2013 by Lauryn

Remember the Internet Week event we produced with Disqus – Beyond the Click: Getting to Actual Engagement? A few weeks back we got together a whole roster of content strategy geniuses like Phillip Smith, Ro Gupta, Sam Slaughter, Stuart Schwartzapfel, John Keefe, and Chartbeat’s own Joe Alicata to talk shop about how and why audiences need to be interacting with your content. And now we have the video of that uber-helpful discussion so you can relive the magic for yourself.

So get out the popcorn and settle in for an engaging chat about engagement – whodathunkit?

 

Shot for Shot at Internet Week

May 23rd, 2013 by Lauryn

disqus event

At 5pm yesterday I was still recovering – yup, from the night before. That slightly dehydrated feeling, the craving for left over snacks in the fridge, and the sweet scent of stale keg beer are pretty solid signs of an incredible event. So let it be known, Chartbeat and Disqus know how to throw a party.

And throw one we did. With our two companies focused on a similar goal of getting publishers and brands to understand the importance of true engagement — with our recent Chartbeat Publishing for Ad Sales launch and Disqus’s emphasis on transforming time spent into time invested — we decided it was high time we paired up to tell this story together….over a few kegs and some Pies-N-Thighs deliciously deadly sliders.

So we called in a couple of friends to help us tell the story around engagement from their points of view:

  1. Phillip Smith news innovator and publishing consultant lead the discussion and kept the rest of the gents in line.
  2. Joe Alicata from the best real-time data service out there (please don’t tell me I have to clarify: Chartbeat) also bringing with him loads of experience leading product for ESPN.
  3. Ro Gupta VP of Strategy for Disqus and fantastic partner in crime
  4. Sam Slaughter VP of Content for Contently, an incredible company helping brands tell powerful stories
  5. Stuart Schwartzapfel VP of Audience Insights for Big Fuel, who’s about the best advocate for the right kind of social and engagement measurement you could hope to find.
  6. John Keefe Data News Editor for WNYC.org spreading the word about what his team has been built on – build amazing content people engage with, and the rest will come.

To those of you who were able to make it, thank you for coming and bringing your thoughts and questions. It was fun sharing drinks, laughs, bean salad, and geekery with you. If you’d like to be kept in the loop for our upcoming events, just shoot me an email and I’ll keep you posted. If you missed us this time, we’ll have all of it available for your viewing pleasure via a video of the talk in the coming weeks. We’ll kick it your way as soon as it’s available.

Until then, cheers to spreading the good word about engagement!

Screen Shot 2013-05-22 at 5.00.39 PM

“How do we reunite the idea of quality and being a great business?”

February 25th, 2013 by Lauryn

Ahead of our fearless CEO Tony Haile’s talk at the Guardian Changing Media Summit, he gave some time to discuss the state of the real-time industry and the ways Chartbeat is working with our thousands of media client-partners to move us forward — away from just a faster way to chase page views and traffic numbers and toward metrics that measure quality and map that quality of content and audience to the value of the business.

In the print world, it was pretty clear that your job was to make sure that people came back and bought a second copy of your newspaper. So your motivations were clearly aligned between creating quality and being a great business.

For a long time, I believe we lost that on the digital side of things. We started chasing page views or impressions and we started using link-based headlines and creating slideshows of questionable value. One of the things that is starting now and is a huge debate in the US, especially among the thought-leadership publishers, is how do we start to reunite the idea of quality and being a great business. How do we find the right metrics to use? What are the right business models that mean that we can make enough money by creating quality content? That is something that only now we are starting to wrestle with in a pragmatic way. For a long time, we accepted this separation as being the necessary way of things and this is not true at all.

Read the full interview and let us know if you’re heading to the Changing Media Summit in London in a few weeks. Would love to see you there.

« Older Entries