Archive for the ‘Events’ Category

The Chartbeat team and I just returned from an incredible trip to Vienna for the GEN Summit 2017 where the three-day action was non-stop. Perhaps most exciting was the opportunity to gather with media leaders from around the world to discuss the biggest issues facing us today.

The main themes of the week focused on how newsrooms around the world have adapted to deal with emerging trends in the industry, including the role of Facebook, the deeper need for data and technology in everyday strategies, the move to subscriptions and exploration of better monetization models, and how we can learn from each other cross-culturally.

As part of the larger discussion around the monetization of news, I participated in a panel titled “How to Monetize Content: Lessons from China.” China is an increasingly interesting news ecosystem to study, primarily because of the burgeoning tech landscape and unique media market there. But is it really as different as we think?

With media heavily regulated by the Chinese government – and with the most prominent platforms in the west, Facebook and Google, blocked entirely – publishers working with Chinese platforms primarily avoid the “news media” label to distance themselves from political news and regulations. Thus, the focus of content providers in China is not a suppressed “Hard News” approach, but instead, a “Soft Content” or lifestyle approach. Social media influencers as well as companies have been able to experiment with content and technology in new ways through this lens to both inform readers and drive revenue streams.

To illustrate this, we look at the top three apps in China, which are all homegrown technology companies. They are:

  1. Toutiao
    A news aggregator that looks and acts similar to the Facebook News Feed, without the social connections. The headlines and content a user sees are automatically selected and ranked based on previous behavior and reading history. Toutiao’s revenue model is primarily ad-based.
  2. Weibo
    Weibo is similar to Twitter with a one-directional following, and the content a user sees is organized based on both users’ selection and actual consumption. Weibo is much more social than Toutiao, and less private than WeChat. The revenue model is primarily ad-based.
  3. WeChat
    Owned by the parent company Tencent which also provides games, e-commerce and digital currency, WeChat offers all content and news separate from the main app experience. Advertising isn’t the major revenue source for WeChat, but content creators can see revenue from micropayments.

Despite the different media environments and platforms in China compared to the U.S. and Europe, the content approach is actually not as different as one might think. While there may be more freedom for publications in the U.S. and Europe to write about politics & society, lifestyle content still dominates traffic in the the West. According to the Chartbeat data below, you can see that the amount of traffic on lifestyle content outweighs that of society and politics. In China, because political content is so heavily regulated, lifestyle content is where the money is really made.

 

It is noteworthy that in both China and the West, soft content (lifestyle) is relatively easier to monetize. Both native ad formats and e-commerce are more natural extensions of this content type as they can fit more smoothly into the topic at hand.

In summary, we see that the monetization models for publishers that apply across borders are closely tied to the type of content they produce. While hard news is difficult to monetize globally and is highly dependent on the country or political or regulatory environment, soft content may be the place where global lessons – particularly from the platform standpoint – can be learned.

For more on this panel and the many others that took place at GEN, check out MediaShift’s article – Trust and Tech Take Center Stage at 2017 GEN Summit in Vienna.

On October 10th, we’re heading over to Vienna for some fun, sausages, and of course, World Publishing Expo 2016.

As a proud partner of WAN-IFRA, we’re excited to be joining the best in digital media for a few days of all things publishing. With speakers and exhibitors from around the world, it’ll be a great three days seeing the latest developments and upcoming trends in the international media industry.

Make sure you come say hi! We’ll be at booth C.565 with new tools, new thought leadership, and as always, data. We’re also part of the WPE Newsroom Tour, so make sure you stop by for a demo and a chat.


See everyone there!

We’re headed to #ONA16!

September 13th, 2016 by Katie

On Thursday, the Chartteam is taking a little trip out of NYC and over to Denver for #ONA16.

This is one of our favorite events of the year, always filled with fun and engaging discussions with the industry’s brightest – and we don’t want to miss you! We’ll be holding down the fort at booth M11 in the Midway. We have a lot to show you – new tools, company updates, and of course, Chartbeat t shirts (and iPhone cases!).

We can’t wait.

 

Here’s what else we’ve got going on while we’re there:

 

Audience Building in the Age of Platforms

Don’t miss Chartbeat’s session, Audience Building in the Age of Platforms, as Josh Schwartz, Chief of Data Science, talks about how publishers should be thinking about quality and audience attention in a multi-platform world.

1:00pm on Saturday in the Mineral C&B room

 

Product Training & Demos

Want to just say hi and see what’s new? Make sure you stop by our booth (M11) and look out for our Product Training and Product Demo sessions in the Bullring: Data Discovery in the Newsroom on Thursday, 9/15 from 11:25-11:45am, and Best Practices for Building Loyalty on Saturday, 9/17 from 12:35-12:55pm.

 

See you there!

Last Week at ONA15

September 28th, 2015 by Chris

ONA is always a blast, but Chartbeat had an especially great time this year in Los Angeles. It was, as you might say, hella rad. Our team loved hanging with you in the Midway, talking about audience building (check out the full audio recording!!) in Pacific Palisades, and meeting some of the coolest digital journalists and editors out there. You can check out the slides from our session here.

So what was everyone talking about?

Mobile-Desktop Parity

Whether it was Richard Gingras of Google News or our very own Tony Haile, everyone agreed that mobile matters. A lot. Our own research has shown that the predominant actions on desktop and mobile are not parallel — 90% of the time an event is fired on a mobile device, it’s a scrolling event even though that’s only the case 40% of the time on desktop. Even more evidence that publishers have to be quick on their mobile feet, especially with the rise of Dark Social.

Monetizing Quality Content

Mark said it best:

It’s clear that the web is recognizing attention as the true metric of success and quality content as the unwavering goal of digital journalism. Now, publishers are turning to the next logical question: how do you monetize that attention? In our Sponsored Session, “Can You Have Their Attention Please,” Nik and Tony demonstrated the power and promise of Engaged Ad Refresh as one answer to that question. By refreshing ads only after they’ve been viewed by an engaged audience for a minimum amount of time, publishers can create viewable inventory and charge premium for their eye-keeping inventory.

You can listen to the entire session here.

And we weren’t the only ones who thought this was pretty great :)

Now we don’t like to brag. But our sponsored session was truly humbling. We love to see the data nerdery spreading, and we’re always happy to talk engagement, audience building, and anything metrics.

Attention Metrics in the Classroom

At our booth, we got the chance to chat with some superb young journalists, members of the ONA Student Newsroom, and undergraduate communications students from around the country. It’s not every day we get to meet the next generation of world-class journalists. So, when we saw how excited they were already about attention metrics, we got pretty excited ourselves. As newsrooms embrace attention data, so too do journalism students.

Learning the importance and functionality of metrics early on can only prepare students to be even better writers, editors, and internet advocates. That’s why we’ve recently partnered with Camayak to give Chartbeat access to twelve campus newsrooms.

Online Harassment and Digital Journalism

Finally, if you missed the Keynote discussion on gendered online harassment, you can check out a recording here. It is important beyond describing. Go watch.

Can’t wait for ONA16? Neither can we. Until then, you can can relive the glory of ONA15 with the full audio recording of our session “Can You Have Their Attention Please?”

In the meanwhile, come find us at Advertising Week! We’ll be at IAB MIXX today and tomorrow. On Thursday, our CEO Tony will be speaking at Viacom’s “The Attention Experience,” and on Friday, our Chief Data Scientist Josh will be speaking at DataPoint NYC. Yup, it’s gonna be a crazy week.

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Tomorrow, the Chartteam is saying goodbye to NYC and hello to LA for #ONA15….also a quick stop at In-n-Out??? TBD.

This is one of our favorite events of the year, and we’re looking forward to engaging with the brightest, most forward-thinking folks in online media. Read the rest of this entry »