Archive for the ‘Events’ Category

Last Week at OPS NY

June 18th, 2015 by Juliana

Chartbeat had a blast at the OPS New York conference last week. Our team loved hanging out with ad operations and digital revenue teams and learning all about what everyone’s working on these days.

Big crowd thinking about big issues
There are a ton of major questions on the minds of the Ops community, and it showed. From programmatic to non-human traffic to new site redesigns, there were a lot of interesting discussions going on and ideas shared about all things revenue and ads.

Engagement is a “logical extension of viewability”
At least that’s what Michael Silberman, the General Manager of Digital at New York Media thinks. Michael joined fellow bright minds Shenan Reed (MEC Head of Digital, North America), Michael Sebastian (Reporter, Ad Age) and moderator Romy Newman on the OPS Chartbeat panel, “Beyond Viewability: Making Engagement Tangible”.

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Discussing this topic to a packed crowd, the panelists agreed that while there is still work to be done in standardizing viewability metrics amongst brands, agencies, and publishers, measuring and monetizing engagement will continue to grow in popularity. Michael Silberman echoed this when he commented on reporting on attention data to clients,

“There is no question that our clients and their agency-partners want more information – want to better understand how our audience is better connecting with their brands.”

Multiple Shoutouts to the Financial Times
The Financial Times Cost Per Hour metric and time-based selling system got much love at OPS. Multiple speakers mentioned the Financial Times’s success in selling time as one of the most exciting initiatives in the industry.

Additionally, widespread interest in time-based selling was apparent at the Financial Times’s session at OPS – many questions were asked about the how-tos of selling time – while the audience got fired up discussing about the benefits of monetizing time over impressions.

We’re already so excited about next year’s OPS! Shoot us an email if you’d like to chat in the meantime!

Eleven 10th Grade Girls Walk Into a Startup…

March 27th, 2015 by Cat

Last Friday, we had a group of 10th graders from the The Young Women’s Leadership Schools (TWYLS) hang out at Chartbeat Studios. TYWLS is a network of schools focused on bringing high-quality single-sex education to predominantly low-income students between 6th and 12th grade, usually first generation college students in their families. Their ultimate mission strives to make higher education achievable and leadership opportunities accessible to aspiring young women across the country.

We’re pretty big believers in their mission and for the last three years we’ve had the pleasure of spending the day with these bright young minds to give them a glimpse into the tech startup space and world of entrepreneurship. Something not enough young women have the chance to see let alone be encouraged to pursue as a future career path.

The day was filled with equal parts snacks, puppies, and guided brainstorms aimed at solving a problem they cared about. After tons of ideas and voting, the girls settled on building a solution  for deciding how to dress depending on the day’s weather. (Hear that, friends at Poncho?).

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We broke the girls in two smaller groups, both solving for the same problem. The outcome? An ingenious solution that began with thinking about potential customers and ended with an initial startup business plan complete with company names, a logo, app or website, and overall marketing plan for the company. It’s amazing what happens when you put people in a room and ask them to create a solution for something they care about.

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A surprise appearance from CEO Tony Haile, during the presentation period was an extra treat for the girls, as they had no idea who they were pitching their ideas to. He treated them a little easier than the Sharks in “Shark Tank.”

These young women came up with amazing solutions and I think walked away from the day with a different perspective on career paths, entrepreneurship, and lots of goodies from our startup friends around the country. Huge thanks to:

Our goal was to educate them on the possibilities. Mission accomplished.

It’s About Time Party Recap

December 17th, 2014 by Juliana

Chartbeat loves any excuse to party, and last Thursday, December 11th was no different: We got together with the Financial Times to co-host a party feting time and attention in digital advertising. There’s been a lot of discussions in the digital media landscape this year around moving past the click, valuing attention and using time as a currency, so we figured why not get some of the boldest minds in advertising together to share their ideas?

And so we did, with flash talks from these bright folks:

  • Nancy Brennan, Global Head of Marketing, Banking and Markets, Bank of America Merrill Lynch
  • Coleen Cahill, Executive Director of Communications, Brand Union
  • Brendan Spain, US Commercial Director, Financial Times
  • Tony Haile, CEO and Fearless Leader, Chartbeat
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    Nancy spoke about the need for brands to breakthrough to their users and capture their attention, whereas Coleen discussed the ongoing importance of narratives and storytelling as brands try to connect with their users. Things got more tactical with Brendan sharing his experiences thus far piloting time-based campaigns with clients for the Financial Times, and Tony wrapped things up with some of his predictions for 2015.

    It was a blast getting top publishers, agencies, and brands in the same room to talk about these hot topics – it probably helped that guests were fueled by an open bar featuring the Attention Grabber, the night’s signature cocktail.

    That’s all I’ve got to report but we’re planning our next event for early 2015. If you’ve got a hot topic or brilliant minds you want to hear about/from, let me know.

    We’re Heading to #ONA14

    September 24th, 2014 by Alexandra

    Tomorrow, the Chartbeat crew is headed to the Windy City to set up camp at the Online News Association’s annual conference. Tony, Dustin, Nik, Bill, Jared, and I are looking forward to catching up with some of the best and brightest in digital media to talk all things data, quality, and attention. If you’re attending, you should swing by our demo and catch Tony on the main stage.

    Nik Giving you the Scoop on Attention Metrics

    Building the Attention Web: Practical Applications for Your Team

    Swing by our booth in the midway on Thursday at 10:45 a.m. for tea, scones, demos, and discussion. Nik Nadolski, our lead Chartcorps member, will be breaking down the research behind the Attention Web, and explaining how Chartbeat tools can help organizations use attention metrics to boost return visits, build loyalty across platforms and formats (mobile/video), and prove the value of their engaging content.Read: He’ll be giving you the skinny on best practices and sharing tales of Chartbeat in action on the front lines.

    Tony Breaking Down The Attention Economy

    A Data State of the Union: Can We Make Quality Pay Online?

    Our beloved CEO (and everyone’s favorite Brit), Tony Haile will be taking the stage on Friday at 10 a.m.in Chicago Ballroom VI. He’ll be diving into the challenges and promises of building a sustainable currency of quality on the Attention Web. Specifically, he’ll be helping you understand how and what we’re consuming on the web, from the state of the homepage to the rise of mobile to the opportunities for display advertising and the truth about native ads.

    Give us a shout if you’re heading that way. We’ll also be demoing products and talking shop in the Midway from Thursday to Saturday, so please come by and say hi! We’d love to hear your take on things.

    Barcelona, Here We Come

    June 9th, 2014 by Alexandra

    This week, the Chartbeat crew is leaving on a jet plane to set up camp at the Global Editors Network Summit in Barcelona for a few days. Tony, Adam, and Jared are looking forward to catching up with some of the best and brightest in digital media to talk all things mobile, video, and data. If you’re attending, you should swing by our masterclass and panel session.

    Adam Giving you the Scoop on Attention Metrics

    Adam Clarkson, our Chartbeat Publishing Product Owner, will be leading a masterclass on Thursday at 3 p.m. in Aula 2. He’ll be breaking down the research behind the Attention Web and walking through how Chartbeat tools can help editorial, display, and native teams take advantage of attention metrics to boost return visits, build loyalty across platforms and formats (mobile/video), and prove the worth of the engagement their ad campaigns receive.

    Tony Breaking Down How to Measure What Matters

    Our beloved CEO (and everyone’s favorite Brit), Tony Haile will be taking the stage with some bright minds from The Gates Foundation, Les Echos and ProPublica on Friday at 5 p.m. They’ll be diving into the data driven newsroom and the media metrics revolution.

    Specifically, he’ll be helping you understand how your organization and front-line teams can adapt to the right metrics (hint, not just the clicks and pageviews we’ve come to rely on) to make smart decisions in real time.
    Give us a shout if you’re heading that way. We’d love to hear your take on things read: let’s grab sangria and tapas at L’Ovella Negra and talk shop.