Archive for the ‘Events’ Category

Last Week at ONA15

September 28th, 2015 by Chris

ONA is always a blast, but Chartbeat had an especially great time this year in Los Angeles. It was, as you might say, hella rad. Our team loved hanging with you in the Midway, talking about audience building (check out the full audio recording!!) in Pacific Palisades, and meeting some of the coolest digital journalists and editors out there. You can check out the slides from our session here.

So what was everyone talking about?

Mobile-Desktop Parity

Whether it was Richard Gingras of Google News or our very own Tony Haile, everyone agreed that mobile matters. A lot. Our own research has shown that the predominant actions on desktop and mobile are not parallel — 90% of the time an event is fired on a mobile device, it’s a scrolling event even though that’s only the case 40% of the time on desktop. Even more evidence that publishers have to be quick on their mobile feet, especially with the rise of Dark Social.

Monetizing Quality Content

Mark said it best:

It’s clear that the web is recognizing attention as the true metric of success and quality content as the unwavering goal of digital journalism. Now, publishers are turning to the next logical question: how do you monetize that attention? In our Sponsored Session, “Can You Have Their Attention Please,” Nik and Tony demonstrated the power and promise of Engaged Ad Refresh as one answer to that question. By refreshing ads only after they’ve been viewed by an engaged audience for a minimum amount of time, publishers can create viewable inventory and charge premium for their eye-keeping inventory.

You can listen to the entire session here.

And we weren’t the only ones who thought this was pretty great :)

Now we don’t like to brag. But our sponsored session was truly humbling. We love to see the data nerdery spreading, and we’re always happy to talk engagement, audience building, and anything metrics.

Attention Metrics in the Classroom

At our booth, we got the chance to chat with some superb young journalists, members of the ONA Student Newsroom, and undergraduate communications students from around the country. It’s not every day we get to meet the next generation of world-class journalists. So, when we saw how excited they were already about attention metrics, we got pretty excited ourselves. As newsrooms embrace attention data, so too do journalism students.

Learning the importance and functionality of metrics early on can only prepare students to be even better writers, editors, and internet advocates. That’s why we’ve recently partnered with Camayak to give Chartbeat access to twelve campus newsrooms.

Online Harassment and Digital Journalism

Finally, if you missed the Keynote discussion on gendered online harassment, you can check out a recording here. It is important beyond describing. Go watch.

Can’t wait for ONA16? Neither can we. Until then, you can can relive the glory of ONA15 with the full audio recording of our session “Can You Have Their Attention Please?”

In the meanwhile, come find us at Advertising Week! We’ll be at IAB MIXX today and tomorrow. On Thursday, our CEO Tony will be speaking at Viacom’s “The Attention Experience,” and on Friday, our Chief Data Scientist Josh will be speaking at DataPoint NYC. Yup, it’s gonna be a crazy week.


Tomorrow, the Chartteam is saying goodbye to NYC and hello to LA for #ONA15….also a quick stop at In-n-Out??? TBD.

This is one of our favorite events of the year, and we’re looking forward to engaging with the brightest, most forward-thinking folks in online media. Read the rest of this entry »

Last Week at OPS NY

June 18th, 2015 by Juliana

Chartbeat had a blast at the OPS New York conference last week. Our team loved hanging out with ad operations and digital revenue teams and learning all about what everyone’s working on these days.

Big crowd thinking about big issues
There are a ton of major questions on the minds of the Ops community, and it showed. From programmatic to non-human traffic to new site redesigns, there were a lot of interesting discussions going on and ideas shared about all things revenue and ads.

Engagement is a “logical extension of viewability”
At least that’s what Michael Silberman, the General Manager of Digital at New York Media thinks. Michael joined fellow bright minds Shenan Reed (MEC Head of Digital, North America), Michael Sebastian (Reporter, Ad Age) and moderator Romy Newman on the OPS Chartbeat panel, “Beyond Viewability: Making Engagement Tangible”.

Screen Shot 2015-06-18 at 3.28.34 PM

Discussing this topic to a packed crowd, the panelists agreed that while there is still work to be done in standardizing viewability metrics amongst brands, agencies, and publishers, measuring and monetizing engagement will continue to grow in popularity. Michael Silberman echoed this when he commented on reporting on attention data to clients,

“There is no question that our clients and their agency-partners want more information – want to better understand how our audience is better connecting with their brands.”

Multiple Shoutouts to the Financial Times
The Financial Times Cost Per Hour metric and time-based selling system got much love at OPS. Multiple speakers mentioned the Financial Times’s success in selling time as one of the most exciting initiatives in the industry.

Additionally, widespread interest in time-based selling was apparent at the Financial Times’s session at OPS – many questions were asked about the how-tos of selling time – while the audience got fired up discussing about the benefits of monetizing time over impressions.

We’re already so excited about next year’s OPS! Shoot us an email if you’d like to chat in the meantime!

Last Friday, we had a group of 10th graders from the The Young Women’s Leadership Schools (TWYLS) hang out at Chartbeat Studios. TYWLS is a network of schools focused on bringing high-quality single-sex education to predominantly low-income students between 6th and 12th grade, usually first generation college students in their families. Their ultimate mission strives to make higher education achievable and leadership opportunities accessible to aspiring young women across the country.

We’re pretty big believers in their mission and for the last three years we’ve had the pleasure of spending the day with these bright young minds to give them a glimpse into the tech startup space and world of entrepreneurship. Something not enough young women have the chance to see let alone be encouraged to pursue as a future career path.

The day was filled with equal parts snacks, puppies, and guided brainstorms aimed at solving a problem they cared about. After tons of ideas and voting, the girls settled on building a solution  for deciding how to dress depending on the day’s weather. (Hear that, friends at Poncho?).




We broke the girls in two smaller groups, both solving for the same problem. The outcome? An ingenious solution that began with thinking about potential customers and ended with an initial startup business plan complete with company names, a logo, app or website, and overall marketing plan for the company. It’s amazing what happens when you put people in a room and ask them to create a solution for something they care about.



A surprise appearance from CEO Tony Haile, during the presentation period was an extra treat for the girls, as they had no idea who they were pitching their ideas to. He treated them a little easier than the Sharks in “Shark Tank.”

These young women came up with amazing solutions and I think walked away from the day with a different perspective on career paths, entrepreneurship, and lots of goodies from our startup friends around the country. Huge thanks to:

Our goal was to educate them on the possibilities. Mission accomplished.

Chartbeat loves any excuse to party, and last Thursday, December 11th was no different: We got together with the Financial Times to co-host a party feting time and attention in digital advertising. There’s been a lot of discussions in the digital media landscape this year around moving past the click, valuing attention and using time as a currency, so we figured why not get some of the boldest minds in advertising together to share their ideas?

And so we did, with flash talks from these bright folks:

  • Nancy Brennan, Global Head of Marketing, Banking and Markets, Bank of America Merrill Lynch
  • Coleen Cahill, Executive Director of Communications, Brand Union
  • Brendan Spain, US Commercial Director, Financial Times
  • Tony Haile, CEO and Fearless Leader, Chartbeat
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    Nancy spoke about the need for brands to breakthrough to their users and capture their attention, whereas Coleen discussed the ongoing importance of narratives and storytelling as brands try to connect with their users. Things got more tactical with Brendan sharing his experiences thus far piloting time-based campaigns with clients for the Financial Times, and Tony wrapped things up with some of his predictions for 2015.

    It was a blast getting top publishers, agencies, and brands in the same room to talk about these hot topics – it probably helped that guests were fueled by an open bar featuring the Attention Grabber, the night’s signature cocktail.

    That’s all I’ve got to report but we’re planning our next event for early 2015. If you’ve got a hot topic or brilliant minds you want to hear about/from, let me know.