Archive for the ‘Know Our Products’ Category

If you’re anything like me, your phone is glued to your hand almost 24/7. Mobile browsing is the quickest and most convenient way to stay up to date on everything happening around the world that interests me. It always feels like there’s never enough time in my day, so I use every extra minute – whether I’m standing in line at the grocery store, or on my way to work – to tackle the long list of reads that accrues daily.

Often it’s a piece a friend posted on Facebook or I’ll find myself on a new website by way of an article a co-worker dropped in Slack. Once I’ve finished reading, I go back to Facebook or Slack in search of the next thing that catches my eye. But why should I look further than where I already am? As a publisher, you should do your best to keep reader attention once they’re on your site.

In other words, interest readers in some other content within your site, otherwise they’ll just to go back to Facebook. 

We consume content on mobile in an entirely different way than on a desktop computer, so if you want to ensure your mobile audience keeps reading, first understand the different behavior then adapt a strategy that gives visitors opportunities to keep reading on your site, rather than giving them time to look elsewhere for the next piece of content they’ll read.

This is easier to do than you may think. All you need is Chartbeat’s Heads Up Display and your browser’s Developer Tools to simulate your visitors’ mobile experience.

Take a look at the desktop and mobile view of the article below. Desktop readers have several pieces they can easily click into from the right hand rail but that disappears for mobile users and gets pushed to the bottom of the page where the majority of visitors don’t even get to.

desktop-view mobile-view

So how can you see your site through your readers’ eyes to combat mobile drop-off?

  1. Load the Heads Up Display on the page where you want to mimic a mobile experience.
  2. Access DevTools by opening the Chrome menu at the top-right of your browser window, then select More Tools > Developer Tools.
  3. Toggle device toolbar and select the device that you want to mimic.
    Note: If you’re not using Google Chrome you can still emulate device types — that functionality is built into most modern browsers. Check out these instructions for Firefox, for Safari, and for Internet Explorer.

  4. Pivot on Mobile in the Heads Up Display dock to use the scroll depth indicator to inform where you can strategically place links and recommend other stories. Reminder: to expand the bars along the left, click on the scroll depth indicator.


And you don’t have to do this for every piece of content on your site. Pivot on mobile in your Chartbeat Dashboard and pick out the top performing pieces throughout the day and start with those. Make it easy for your mobile visitors to read more and more of the content you worked hard to create!

I hear from my clients all the time how using Chartbeat tools helps them reinforce their editorial instincts and develops a culture of data in their newsroom. Refining your content promotion strategy to pay special attention to the devices people are using can start slow, but will serve you well in the long run. As technology continues to evolve there will only be more devices and platforms that your audience will use to consume your content, and if optimizing reader experience is already one of your tried and true habits, you’ll be one step ahead of your competitors.

It’s a social world out there, folks, and we know that means your content doesn’t just live on your site anymore. Enter: Chartbeat Offsite Social. Powered by CrowdTangle and available to clients of both CrowdTangle Pro and Chartbeat Publishing, Offsite Social gives you an expanded view of article performance so that you can understand how the articles you write get read and distributed on social platforms.

We’re trying to close the social gap between understanding the data behind articles posted on your site and social activity surrounding your articles offsite in real time. A new lens on your data shows you how your article is performing on social platforms including Facebook, Instagram, and Reddit, to give you a complete view of your articles: not just who’s reading them on your site, but who’s sharing, liking, and talking about them across social media channels. Read more about the feature here


What will this let me do?

Know at a glance where your stories are being picked up, how they’re being viewed, and how many readers are interacting with them – in real time – so you can do something about it in the moment: participate in the conversation, promote the story elsewhere, or identify prominent influencers for your brand.


How do I get in on this?

We’re opening up our beta! If you’d like to learn more or find out how you can become a beta partner for the Offsite Social feature, reach out to

Data is addicting. Like a “runner’s high,” it’s a great feeling when you get that data moving in all the right directions. And the same principles that guide a dedicated running practice can also inform your data culture: look at your data in doses, meaningfully measure how you’re doing, change your routine, measure again, and stay consistent.

Website traffic is moving away from the homepage: most people around the world get their news via mobile devices. In the U.S., engaged time on mobile devices is about
30% greater than on desktop. In an increasingly mobile-first world, understanding how to maximize your mobile audience’s engagement can lead to that repeat effect.

And in comes one of the biggest buzzwords of 2016: “Distribution.” Most of this huge mobile audience is viewing content on new distributed platforms like Facebook Instant Articles and Google AMP — check out the
report from our Lead Data Scientist, Dan Valente backing this up!

Let’s clear up a few things you probably already know:

  1. Facebook Instant Articles aren’t hosted by you – which means you don’t have too much control.
  2. A Google AMP page is your site – meaning you have more control over it.

When you look at the Chartbeat Dashboard, they aren’t bucketed in the same distribution category exactly for that reason: Facebook Instant and AMP articles cater to two separate audiences.


What these platforms have in common is that they were created with the reader in mind to provide a faster, more seamless user experience.

According to our very own
Tony Haile, the average bounce time for a new visitor is 15 seconds. If your site loads slower than that, you’ve already lost your audience before they even reach your content. The average AMP load time is 1.05 seconds. Huge difference: you’re now getting the most out of your traffic by making sure your audience can engage with your quality content in the quickest way possible.

And we’ve seen the payoff from keeping the reader in mind: readers on Instant Articles and AMP pages have an average engaged time of 53 and 52 seconds, respectively, compared to 46 and 38 seconds for regular Facebook and Google traffic referrals. Take that bump in engaged time to recirculate your audience through
your site; include those inline links to other articles.


Every indicator in the Chartbeat suite of tools leads to a different understanding of your audience and prompts a different action with your content. Our goal is to provide you with the tools you need to be data-confident in those actions, and this means staying up to date with the industry. With our Instant Articles and AMP integrations, you can be completely confident about adopting these new platforms, because you’ll still have the data you need to understand their unique audiences.

Take cues from Chartbeat tools to measure your efforts and audience, make changes to your content and distribution strategies, measure how those changes affect your traffic and audience engagement, and repeat: soon enough, you’ll be a well-oiled data machine.

Not set up with our Facebook Instant Articles and Google AMP pages integrations yet? We’ve got you covered. Check out the Chartbeat docs to help you set it up: Chartbeat Integration Support Page.

Audience development is about the long game – it’s a marathon, not a sprint. It’s about how the day-to-day successes of individual stories can replicate on a site- or publisher-level, and this can’t be done without first benchmarking team performance against bigger, organizational goals like audience engagement, reach, or revenue.

It’s not just about clicks, or engagement, or concurrent spikes. It’s about optimizing every step of the growth funnel: going from acquiring clicks to converting a new visitor. That’s where editorial analytics come in.

With Chartbeat Publishing, audience analysts can:


Take Control of Your Data Logs

Chartbeat Report Builder, our customizable historical reporting tool, enables audience analysts to really dig into the long-term audience behavior trends. Create flexible, custom historical reports according to the criteria and metrics of your choosing.


Benchmark Performance Like a Champ

Historical data is the evidence you need to validate or disprove assumptions you might be making about your audience. If you think your site works a particular way, does it actually? Use Report Builder to look back over a week, a month, even a year, and put those assumptions to the test. Mining your historical data with Report Builder can show you whether the little actions taken in real time are summing into larger change.

By subscribing to specific reports, you can have reports sent straight to your inbox automatically on a recurring basis. This gives you a much better sense of week-to-week, month-to-month, or even quarter-to-quarter performance.


Build a Collaborative Newsroom Workflow

Report Builder gives you the opportunity to easily share reports with anyone else on your team with just the touch of a button. The days of manually emailing spreadsheets out are gone. Report Builder also helps you inform the rest of the team about what’s working, and more importantly, what isn’t. By being the gate-keeper for historical data, it’s up to you to help the rest of the team create, adapt, and improve ongoing strategies. Align your team around meaningful audience development goals and give everyone the data they need to succeed.

When your whole team is aligned around common tools and meaningful metrics, performance management isn’t just tisking and tasking. It’s about uniting everyone in the newsroom within purposes larger than themselves.


Want to see how other team members can put Chartbeat tools to work? Check out the stories for content creators, producerssection editorshomepage editorsmobile editorsvideo editors, and social media managers

For more information on how Chartbeat Publishing helps Audience Development teams make it big, reach out to

You’re the real-time maven. Your queue is faster, your backlog is always changing, and you’re constantly adapting moment to moment. But you aren’t just changing things on a whim – by monitoring the Chartbeat Editorial Dashboard, you can make informed decisions to boost social performance.

For instance:


Can performance in one region help you adjust strategies for another?

By digging into “Location” on your Dashboard, you may notice hourly trends by reader location. If a story did well with your US social audience in the morning, try a similar promotion strategy when it’s evening for your UK and Europe audiences.


Are readers from certain referral sources more loyal than from others?

The Dashboard breaks down readership by “Traffic Sources” and “Visitor Frequency.” Pivoting on both of these criteria is a great way to craft your strategy for converting social visitors. For example, you might find that much of your Facebook audience is loyal, in which case you could promote on other channels to capture new readership.


Are there any opportunities for me to create native content?

See what content is accruing organic traffic and recraft it for promotion across all sorts of social platforms. Are there any opportunities to push content further by creating native content for specific channels? Social consumers have more than one social media account and will likely engage with your content across many of them.


Are social visitors actually reading what they’re clicking on?

Have a lot of articles where shares and likes are high, but engagement doesn’t seem to be lining up? Use the Scroll Depth Indicator on Chartbeat Heads Up Display, a screen overlay that displays real-time visitor data on top of home, section, or article pages, to find where readers are dropping off within these articles, and place inline links to keep readers reading.

By turning to the social-focused sections of the Editorial Dashboard, such as “Traffic Sources” and “Tweets by Traffic,” social media managers can use the Dashboard to inform their real-time decision-making. By zeroing in on specific audiences — whether pivoting in on Twitter visitors from the UK or loyal visitors from Reddit — you can continually hone and adapt your social promotion strategy.


What about those distributed platforms?

We’re integrated with Facebook Instant Articles and Google AMP pages! This means you can assess exactly where your audience is consuming your content in real time. Pivot the entire dashboard to just see traffic from Facebook Instant Articles, or use Report Builder to see over-time trends in your Instant Article audiences.


Want to see how other team members can put Chartbeat tools to work? Check out the stories for content creators, producerssection editorshomepage editorsmobile editors, and video editors

For more information on how Chartbeat Publishing helps Social Media Teams keep it trendy, reach out to