Archive for the ‘Know Our Products’ Category

Homepage Editors, meet the Chartbeat Heads Up Display. It’s a screen overlay that displays real-time visitor data on top of home, section, or article pages. Through colorful, numbered pins, the Heads Up Display measures how much click activity each link is receiving, how it’s performing in comparison to the average link performance for that location, and what percentage of clicking visitors go on to read for at least 15 seconds.

A Homepage Editor’s primary objective is optimizing the placement of articles on the homepage. We don’t need to tell you that.


But we can help you answer some critical questions with cold, hard data:

 

Is a headline in-step with its content?

From directly within the Chartbeat Heads Up Display, homepage editors can access Engaged Headline Testing. This multivariate testing tool identifies headlines that are not only getting clicked on, but also those that are leading to subsequent engagement. When you measure both of these elements, the winning headline and content mesh seamlessly.

 

How does link performance differ on desktop, mobile, and tablet homepages?

The Heads Up Display is not only fully responsive but also filters by device type. By resizing browser windows, editors can see how audiences travel through their site or section on any device. With a quick trip to the Editorial Dashboard, you’ll see how those behaviors are translating into traffic and engagement numbers.

 

Would a different graphic improve link performance?

You need a great headline. That’s for sure. But a crisp image, graphic, or illustration is just as important. See how a particular image impacts link performance and what homepage placements do best with images.

 

How does time of day affect homepage placement?

Chartbeat Report Builder, our flexible historical reporting tool, allows you to look at over-time trends on your homepage. By using Report Builder to graph a visual representation of homepage average scroll depth changes during the day and to decide when to push content, or to add a loyalty filter to see if new readers scroll differently than loyal ones, you can gain actionable insights into how your audience interacts with your homepage.

 

Want to see how other team members can put Chartbeat tools to work? Check out the stories for content creators, producers, and section editors

For more information on how Chartbeat Publishing arms Homepage Editors with real-time data, reach out to productoutreach@chartbeat.com.

Social platforms are playing an increasingly important role in how visitors access your content and discover your brand—currently about 22% of the attributable external traffic we measure comes from social sources. Is your social strategy up to the challenge? Armed with Chartbeat’s tools you can easily take advantage of your social presence with real-time tips and historical insights.

 

Real-Time Toolbox

 

The Big Board

Unite the entire newsroom around common metrics by displaying your real-time social data on the big screen.

The Chartbeat Big Board is perfect for those large screen displays in your newsroom. Configure the Big Board to show only social traffic, and see at a glance when something important is happening with your content—then jump to your Dashboard to take action.

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Once you’ve moved to your Dashboard, first pivot on the ‘social’ traffic source. And if you want to make sure you’re always coming back to that view, you can even bookmark it in your browser for easy access!

Now that you’re looking at just your social data, you can really start defining your social strategy:

  1. Determine the best times of the day to push your content to your social audience.
    Look at the 7-day view in the ‘Concurrents by Traffic Source’ graph to determine what times of day your site attracts the most readers from social.Don’t just look at the largest spikes and valleys — are there consistently smaller traffic influxes in the late afternoon or evening? Are you capitalizing on these times by pushing your best content to your social channels?

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  2. Understand your mobile audience’s experience.
    Social traffic is dramatically more mobile-based than all other traffic: according to Chartbeat data, Facebook’s share of overall mobile referrals is 4x larger than its share on desktop, and Twitter’s share is 3.6x larger on mobile than on desktop.Use the device section to double pivot on mobile and see which articles are seeing the most engagement on smartphones—what does that mobile experience look like for those readers? Can they easily find additional content? Already using Facebook’s new Instant Article technology to further serve your content to a mobile, social audience? We can help with that. Once you’ve set up Chartbeat’s FBIA integration you can easily see how many readers of a story are engaging with your Instant Article content. Screen Shot 2016-05-20 at 10.43.30 AM

    Looking to get integrated? We’ve got you covered.

     

  3. Know which content to promote on which social channel.
    Facebook and Twitter are two of the most established and wide-reaching social channels to reach new readers, but how can you be strategic about which content to promote with which referrer?While Facebook and Twitter might lead to similar reader engagements, what’s important is their key loyalty indicator: recirculation for Facebook and engagement exceeding one minute for Twitter. So what do you do?

    • Sort the Top Pages section by recirculation and find your top three articles that are doing the best job at encouraging readers to dive deeper into your content. Push them on Facebook during your peak times of day for your best shot at audience conversion.
    • Toggle the Top Pages by Engaged Time and to find the content that’s holding the most attention—any of them racking up over a minute of Engaged Time? Now promote those stories on Twitter during your peak hours and really capture the attention of those readers.

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Historical Insights

 

Report Builder

Go back in time and find existing content that brought in engaged social traffic.

Set up a report to hit your inbox every month to surface your top 10 articles that got the most attention from social sources—regardless of when they were published.

Now you can build a running list of go-to list of evergreen articles that you should continue to work in to your promotion on a regular basis. And by comparing these reports month over month, you can identify star performers that consistently bring in more social traffic than the rest. These top performing articles should become highlighted fixtures in your social promotion strategy.  

To get started with this report, select the following parameters in the Report Builder interface, and check out the screenshot below for extra detail:

Add metrics: Total engaged time (add this metric first to pull your top articles by total engaged seconds), Average engaged time, Unique cookies, Page views, Loyal visitor page views, Quality page views

Add groups: Title, Author

Add filters: Page type (select ‘Article’ from the drop-down), Referrer Type (select ‘social’ from the drop-down)

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If you’re a little rusty, check out our support site for more information on these metrics.

Want even more insights on setting your social strategy? Check out our Social Media Insider Guide here.

 

Now that we’ve explored how content creators and producers everywhere can put Chartbeat tools to work, let’s dive into how section editors can use attention data to optimize section layout.

 

After a story gets written and published, it’s time for the section editor to jump in. Whether it’s managing the queues of individual journalists, monitoring section-wide performance, or just chasing down a spare copy editor, there’s no time to waste when you’re a Section Editor. You need actionable data you can put to work right now. Chartbeat Publishing arms editors with the tools to identify their highest quality content — the pieces that pique and keep reader attention – and get the most out of every single one.


With Chartbeat Publishing, editors can:

 

Keep Tabs on the Team

Who are your top authors? What are their strongest subjects? Whose articles surge on Facebook? Effective team management starts with historical reporting. Chartbeat Report Builder, our flexible historical reporting tool, enables section editors to see how short-term adaptations build into long-term trends. Align your team around meaningful audience development goals and give them the data they need to succeed.

 

Combat High Bounce Rates

Use Chartbeat Heads Up Display to identify where readers are dropping off on articles or the homepage. Within Heads Up Display, a screen overlay that displays real-time visitor data on top of home, section, or article pages, editors love the Scroll Depth Indicator. It’ll point out where large portions of your audience are leaving the page. Place links where drop-off is highest so that readers will recirculate to more content rather than run to the kitchen.

 

Establish a Data-Driven Workflow

The Chartbeat Daily Content Perspective, a summary of your team’s day-by-day performance, is a popular reference for morning editorial meetings. Such opportunities to learn from the past are essential to planning for the near and long term. When everyone’s speaking in common vocabulary and aspiring to shared goals, team collaboration springs naturally. That’s why 60,000 sites around the world strengthen their collaboration through Chartbeat Publishing.

 

For more information on how Chartbeat Publishing helps Editors keep it real, reach out to productoutreach@chartbeat.com.

Miss last week’s post which walked through the content creator’s analytics journey? Check it out here to see how writers everywhere can put attention data to work.

 

Now that we’ve explored how writers can add analytics to their workflows for optimized stories, let’s dive into how producers can get the most out of every story in real time.

Producers and Layout Editors know that there’s much more to a link than meets the eye. A module for related content, an inline link citation, a recommended stories section — these are the kinds of critical facets of article layout that build audiences.

That’s why Producers around the world turn to Chartbeat Publishing for data-backed decisions. Here are just a few ways they can:

 

Combat Drop-Off

The Chartbeat Heads Up Display locates where on article pages high percentages of readers are dropping off. Within the Heads Up Display, a screen overlay that projects real-time visitor data on top of home, section, or article pages, producers can hone in on the Scroll Depth Indicator. It’ll spot where large portions of your audience are bouncing. Try putting links where drop-off is highest to increase the likelihood that audiences will recirculate to additional content.

 

Curate Links

By diving into the troves of historical data housed in Chartbeat Report Builder, our flexible historical reporting tool, producers can identify the articles that have performed strongest by referrer type, device type, and topic. If you’re looking for linking more than just related content, historical data is a good place to see what pieces might pair well together. High-engagement pieces with high-traffic pieces? Short-form with long-form? Report Builder has the answers you’ve been looking for.

 

Optimize for Multi-Platform Responsiveness

The Heads Up Display is not only fully responsive but also filters by device type. By resizing browser windows, editors can see how audiences travel through their site or section on any device. That means if you see a high-traffic article with particularly low recirculation on mobile, you can take immediate action to make sure that related links and content are viewable on multiple platforms.

 

For more information on how Chartbeat Publishing helps Layout Editors keep it fresh, reach out to productoutreach@chartbeat.com.

Amid all the activity in a digital newsroom, it can be difficult to find the time and tools to put traffic analytics to work and really get to know your audience. There are plenty of raw numbers out there, but which are the most meaningful for you – your role, your workflow, your daily goals?

Well worry no more, because we’ve got the answers. In this series, we’re going to walk you through what each member of a publishing team, from content creators to social media mavens to audience analysts, can do with attention metrics and Chartbeat tools to get the most out of every story.


Let’s start at the beginning of each story that gets posted: with the writer.

Quality. Quantity. Speed. These are the three goals of stellar content creators. In pursuit of each of these goals, you’ve got to be constantly asking why. Why is my article spiking among Facebook readers? Why is mobile traffic predominantly from Europe? Why is my story on Donald Trump less engaging than my average?

Of course, you can only answer these kinds of questions once you’re armed with real-time audience analytics. If you’re the principal force behind quality content, you’ve got to be the front line of data optimization. That’s where Chartbeat comes in. We help you measure, pique, and keep audience attention.


Content creators everywhere can use Chartbeat Publishing to answer:

  1. How is your content performing – second-by-second, pixel-by-pixel? 

    Measure meaningfully. All Chartbeat tools give a holistic overview of content, highlighting not only raw traffic and referral sources, but engagement as well.

    Never miss an opportunity. The realm of digital publishing is full of surprises, but when you’re able to map audience behavior in real time you’ll never be left behind. The Chartbeat Editorial Dashboard helps hundreds of thousands journalists worldwide understand what content is resonating with their audiences right now – and what to do about it. We even notify you when a story is taking off.
  2. How can you be empowered to make editorial changes in the moment, acquire new visitors, and build a loyal audience? 

    Use the Heads Up Display, a screen overlay that displays real-time visitor data on top of home, section, or article pages, to see how far down the page readers are scrolling and restructure content accordingly. Where do readers bounce? Is your best quote buried too deep in the story? Do the opening paragraphs contain too much background?

    Content’s got to work for all audiences. Pivot on mobile traffic in the Editorial Dashboard to understand how a story is performing among mobile readers. There, you’ll not only see how many mobile readers are active on your content, but for how long they’re engaging.
  3. How can you take control of your data in real-time?

    The Chartbeat Publishing Suite puts data in the hands of the people who know the work best. Use the Daily Content Perspective to learn what referral sources love your content. Use the Editorial Dashboard to determine whether your message is landing. Use the Heads Up Display to tie it all together. There’s a Chartbeat tool for every step of the content creation process.

For more information on how Chartbeat Publishing helps Content Creators keep it cool, reach out to productoutreach@chartbeat.com.