Archive for the ‘Press’ Category

If 2016 was the year of the platform, 2017 is the year of the subscriber. Readers are driving rapid growth in digital subscriptions, and many publishers are exploring new revenue models and seeking richer data around their subscription audience.

But are the analytics around subscribers robust enough? Subscriptions are driven by readers’ experience of content, requiring that more be done to help editorial teams and analysts understand the intersection between content and subscriptions. That’s why today we’re excited to announce something new — Subscriber Engagement analytics, a first step toward making subscriber insights robust and actionable for publishers. With it, you can:

  • Slice data by subscriber status in your Chartbeat Publishing Dashboard.
    Understand subscribers and how they behave onsite. Now, you can grasp how to keep them engaged — and pinpoint opportunities to develop subscription loyalty among your non-subscriber audience. Our current implementation offers four categories of status — Subscriber, Registered, Guest and an Unspecified setting.


  • Analyze and share data on subscriber behavior through Report Builder.
    We’ve incorporated subscription data into Report Builder, allowing you to segment all data in Report Builder by subscriber status and to incorporate subscription data into your scheduled recurring reports.

To begin using this feature, you will need to make a small implementation change, so reach out to your Account Manager. They’ll send you the documentation and help guide the process. Or, email support@chartbeat.com and our Support Team can help get you started.

We’re excited to hear your thoughts about how Subscriber Engagement can help you understand your subscribers better, and deepen your acquisition and retention strategies.

Please feel free to reach out to me directly if you have any questions.

In a time of ongoing uncertainty about how content is distributed, consumed, and shared, it’s critical that publishers and newsrooms everywhere understand audience behavior across platforms, devices, and channels. At Chartbeat, we’re working every day to ensure you have the data and insights you need to do just that.

That’s why we’re excited to announce the expansion of Offsite Social, our social analytics feature in partnership with Facebook’s CrowdTangle, which will result in richer metrics, broader global monitoring capabilities and increased accessibility for thousands more newsrooms around the world. Check out CrowdTangle’s post for more about the announcement.

And since Facebook accounts for such a large percentage of all external traffic to publisher sites, understanding how the articles you write get read and distributed on not only Facebook, but Reddit, Twitter, Instagram and YouTube as well, is crucial. If you’re interested in Offsite Social or have any questions, reach out to your Account Manager or let us know at offsitesocial@chartbeat.com.

In anticipation of our update, we hosted the Facebook publisher and CrowdTangle teams to celebrate the collaboration and talk about how we can partner to support the future of journalism, so make sure you stay tuned for what’s to come.

It’s a social world out there, folks, and we know that means your content doesn’t just live on your site anymore. Enter: Chartbeat Offsite Social. Powered by CrowdTangle and available to clients of both CrowdTangle Pro and Chartbeat Publishing, Offsite Social gives you an expanded view of article performance so that you can understand how the articles you write get read and distributed on social platforms.

We’re trying to close the social gap between understanding the data behind articles posted on your site and social activity surrounding your articles offsite in real time. A new lens on your data shows you how your article is performing on social platforms including Facebook, Instagram, and Reddit, to give you a complete view of your articles: not just who’s reading them on your site, but who’s sharing, liking, and talking about them across social media channels. Read more about the feature here

 

What will this let me do?

Know at a glance where your stories are being picked up, how they’re being viewed, and how many readers are interacting with them – in real time – so you can do something about it in the moment: participate in the conversation, promote the story elsewhere, or identify prominent influencers for your brand.

 

How do I get in on this?

We’re opening up our beta! If you’d like to learn more or find out how you can become a beta partner for the Offsite Social feature, reach out to offsitesocial@chartbeat.com.

Today at F8 the Facebook team announced opening their Instant Articles to all publishers. Their aim is to make a better, faster mobile reading experience for all Facebook users. We’re thrilled to be an inaugural partner and to officially announce our launch of Facebook Instant Article tracking within Chartbeat tools.

Inside the Dashboard

Within the Chartbeat Publishing dashboard, we’ve added a section on the left-hand side labeled Distribution. Here, alongside the Accelerated Mobile Pages (AMP) integration, this section will display the percentage of concurrent visitors engaging with your Facebook Instant Article content.

Dashboard_focus
You’ll see this fancy new field once you’ve integrated Facebook Instant Articles with Chartbeat.

Quick tip: You can check the Facebook Instant Article box to pivot the entire Dashboard to show how this discrete audience is consuming your content, engaging on the page, etc. You can do the same with AMP, App or Site traffic within the Distribution section to assess exactly where and how your audience is consuming content in real time.

Within Report Builder

As you and your editorial and analytics teams are continuously building and testing new strategies to reach new audiences, we’re busy building new ways to help you understand which channels are working to build, grow, and monetize that audience—and which need some fresh thinking and tinkering.

Enter: Distribution segmentation within our Report Builder tool. Once you Report Builder users have implemented Facebook Instant Articles, you’ll immediately be able to track how your Instant Article readers engage month to month, day to day, or even down to the minute of the day.

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So what’s next?

Facebook Instant Articles let your team build loyalty and brand awareness of your content—and engage with that content quickly and completely. In the past we’ve found engagement metrics to be a direct correlation with audience loyalty, so the more they read your content, the better — wherever they are. Using this data, we hope to see your team adapting their distribution strategies in real time and over time.

But you tell us. We’re eager to hear how your team is building out a strategy for Facebook Instant Articles and how we can help. If you’re up for a chat with our Product team, let us know.

If you’re ready to get started with our Facebook Instant Articles integration right away, check out the documentation here.

Beginning several days ago (the evening of Tuesday, 1/20, to be precise), you may have noticed a significant increase in the traffic on your site from LinkedIn: across our network, traffic from linkedin.com increased by over 3x. Below, we’ll detail why that change occurred, and what publishers should expect going forward.

Over the past year, publishers have become increasingly interested in traffic from LinkedIn, as the LinkedIn team has been steadily working to improve their feed experience with the launch of their new mobile app and content platforms. Nevertheless, when looking at referrer traffic in analytics tools like Chartbeat, web traffic from linkedin.com has always seemed smaller than it should for such a large platform, especially given the volume of traffic we see from LinkedIn’s counterpart apps, which shows up under the referrer name lnkd.in.

On January 20th, that changed when LinkedIn made a change to correctly attribute their traffic, some of which had previously been categorized as dark social. The impact of that change was immediate and significant.

Let’s look at traffic coming from linkedin.com to sites across the Chartbeat network over the last six months, we see two trends: a steady increase over the year, followed by a huge increase at the end of January.

linkedin_01_v2
Zooming in on the right side of the graph, January, 2016, we can see the immediate change in traffic as the attribution change was pushed:

linkedin_02_v3If we compare numbers from just after the change to the same time during previous weeks, traffic from linkedin.com was up by over 3x.

Some sites saw more than 6x increases in their LinkedIn traffic.

While LinkedIn still isn’t a major traffic source for many types of sites, we expect that many business-, media-, and technology-focused sites will see LinkedIn as a top-10 referrer going forward.

With Facebook’s change last year to help attribute all of their traffic, LinkedIn’s change here, and other work to come, we’re excited to see more traffic correctly attributed. We’ll continue to work with platforms in the coming months to bring their dark social traffic into the light.