Does headline testing lose value over time? Our data behind its lasting impact on engagement
Global audience insights from the first quarter of 2024
In the first quarter of 2024, Average Engaged Time and search traffic rose in Central Asia, social traffic declined in Africa, and loyal readership remained highest in Northern Europe.Read on…
Navigating the Digital Media Maze of the 2024 US Presidential Election
In 2024, about half of the world’s population will vote in an election. From some of the world’s most populous countries like the United States and India to some of…
Tracking the reader journey: A year of subscriber trends
In the hierarchy of traffic and readership, pageviews and new visitors are good, but sustained engagement and subscribers are better. After analyzing traffic, engagement, and loyalty trends across the entire…
Planning to live blog the next major event? Here’s what to expect for Engaged Time, Recirculation, and traffic sources
Whether it’s unexpected breaking news like severe weather or one of the many elections planned across the world this year, readers will be looking for real-time coverage, and the best…
Global audience insights from the fourth quarter of 2023
In the fourth quarter of 2023, Average Engaged Time rose in the Middle East, Search traffic grew in Southeast Asia, and pageviews from Social rebounded in Africa, Central / Eastern…
The Most Engaging Stories of 2023
Our 2023 edition of The Most Engaging Stories of the year reflects a year in which catastrophes, wars, and obituaries drove news cycles, but the perseverance of the human spirit…
Our data on the content that drives Google Discover traffic and engagement
As Google Discover continues growing into a major source of traffic for publishers of all sizes, there remains mystery around how exactly Google selects content for it. While some elements…
Holiday Content Trends Unwrapped
The following is an excerpt from our new holiday content trends report with Tubular Labs. In this report, you’ll unlock the holiday magic of content insights that supercharge your on-site…
Global audience insights from the third quarter of 2023
In the third quarter of 2023, Average Engaged Time was highest in the Middle East, Search traffic grew in Southeast and Central Asia, and pageviews from Social continued to decline.Read…
Facebook traffic to news and media sites continues to fall
If you’ve noticed a drop in Facebook traffic this year, you’re not alone. Amid reports of declining referrals across the globe as well as the recent implementation of a news…
How widely do visitors read across news and media sites? Our data on breadth of visit
There’s a clear link between Recirculation and loyalty. The deeper a visitor gets into your site, the more likely they are to return. To keep visitors on site and engaged,…
Global audience insights from the second quarter of 2023
In the second quarter of 2023, Average Engaged Time was highest in Africa, Mobile audiences continued to grow in Southeast and Central Asia, and pageviews from Social declined across the…