Archive for the ‘Week in [Read] View’ Category

When you work with as much data as we do—and trust me, it’s a lot—it’s humbling to show off the actual journalistic output we support. So, we’ve compiled a list of the 20 stories that held your attention longest in 2015 — for a grand total of 685,231,333 Engaged Minutes (or more than 1,300 years). These were stories that held you breathless. Enraged you. Inspired you. They were long-form reports, rich with narrative, like #1, 7, 11, and 17, which show that readers really do respond to quality (!!). They were live coverages of the attacks in Paris (#3, 4, 6) or the elections in Britain (#5). They were confessional essays and impassioned arguments, investigations and elegies. These are the stories that prove that digital storytelling isn’t just alive, it’s kicking ass.

1. What ISIS Really Wants

The Atlantic | February

2. The Science of Why No One Agrees on the Color of This Dress

Wired | February

In-depth examinations of global newsmakers topped the list in 2015. Undoubtedly, this was the year of long-form narrative.

3. Paris attacks: as they happened

BBC | November

4. Paris attacks: Bataclan and other assaults leave many dead

BBC | November

5. Election Live

BBC | May

6. Paris massacre: At least 128 killed in gunfire and blasts, French officials say

CNN | November

It goes without saying: Breaking news will always grab and hold attention.

7. Inside Amazon: Wrestling Big Ideas in a Bruising Workplace

The New York Times | August

8. Scott Weiland’s Family: ‘Don’t Glorify This Tragedy’

Rolling Stone | December

9. How One Stupid Tweet Blew Up Justine Sacco’s Life

The New York Times | February

10. Police: Bryce Williams fatally shoots self after killing journalists on air

CNN | August

11. The Lonely Death of George Bell

The New York Times | October

Honed craft. Timeless themes. Notice that these Times pieces are even more examples of the power of narrative journalism.

12. Spygate to Deflategate: Inside what split the NFL and Patriots apart

ESPN | September

13. At least 14 people killed in shooting in San Bernardino; suspect identified

CNN | December

14. The “Food Babe” Blogger is Full of Shit

Gawker | April

15. I Found An iPhone On the Ground and What I Found In Its Photo Gallery Terrified Me

Thought Catalog | April

16. No. 37: Big Wedding or Small?

The New York Times | January

Sometimes, the most engaging content is the most distracting. Readers will engage deeply with more than just serious news items.

17. Split Image

ESPN | May

18. This is Why NFL Star Greg Hardy Was Arrested for Assaulting His Ex-Girlfriend

Deadspin | November

19. The Coddling of the American Mind

The Atlantic | September

20. The Joke About Mrs. Ben Carson’s Appearance Is No Laughing Matter

The Root | September

Want to see how your stories stack up? Get in touch.


Week of October 5
We’re all about attention. Here are a few stories from the week that captured ours.

Good design is good business

Hugo Sarrazin + John Maeda | McKinsey & Company | October 5   (8 minute video)
“The advent of mobile is fundamentally changing the need to think about design, the interaction, and the experience in a substantive way.”

Shareable, concise, authentic: The BBC’s approach to mobile video

Catalina Albeanu | | October 6   (2 minute read)
“Vertical video makes it even more intimate. It’s like FaceTiming someone.”

Lessons from Five Years in Mobile News Apps: #1 Don’t have a news app.

Priya Ganapati | Medium | October 6   (5 minute read)
“If you already have a [news app], shut it down. Use your resources to make your mobile web site better.”

How Fox Sports boosted site traffic — and engagement — in 6 weeks

Sahil Patel | Digiday | October 7   (3 minute read)
“Since implementing the [design] changes, has witnessed a 23 percent lift in pageviews and 37 percent increase in time spent per visitor who came via social media.”

Power in the Open Web: Chartbeat and the Google AMP Project

Tony Haile | | October 7   (3 minute read)
“The open web means something important to the world and if it’s broken it’s our job to fix it.”

Times Co. Outlines Strategy to Double Digital Revenue

Ravi Somaiya | The New York Times | October 7   (2 minute read)
“Our message today is not about cutting, it’s about growth.”


Week of September 21
We’re all about attention. Here are a few stories from the week that captured ours.
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We’re all about attention. Here are a few stories from the week that captured ours.

Why media quality matters when it comes to cleaning up digital advertising

Niall Hogan | The Drum | August 24   (3 min read)
“Addressing media quality will be key to cleaning up digital advertising.”

Mobile Readers Abound; the Ads, Not So Much

Jack Marshall | The Wall Street Journal | August 24   (4 min read)
“The difficulty of targeting is one reason mobile revenue is growing more slowly than mobile traffic.”

‘No news organization has all the answers’ – Q&A with Sarah Marshall

Mădălina Ciobanu | | August 24   (2 min read)
“I was given a piece of advice that I frequently return to. The exact words were: “When you arrive to report on a story, turn off the car’s engine and take 30 seconds to stop and think about what the final radio package will sound like.”

Want to create a more digital newsroom? Find your inner startup

Freek Staps | Nieman Lab | August 25   (20 min read)
“Journalism is the only profession, Sree said, that prides itself on not knowing about its financials. But he thinks journalists should learn everything about their business.”

The Washington Post unveils dynamic new homepage, completing its site-wide reboot

WashPost PR Blog | August 26    (2 min read)
“We’ve built this page so it can transform and evolve. If news warrants, readers could see an entirely different homepage look every day of the week.”

The Atlantic is returning to blogging

Joseph Lichterman | Nieman Lab | August 27    (3 min read)
“We missed the kind of writing it represents. We missed the kind of audience engagement it represents.”


We’re all about attention. Here are a few stories from the week that captured ours.

My Private Shame: You’ve Fallen For My Clickbait Headlines

Glynnis Macnicol | Elle | August 1    (5 min read)
“Whenever I felt especially bad about what I was putting into the world, I would just remind myself I was lucky to have the job, lucky to be a full-time writer.”

Trends in newsrooms: Analytics, audience development and the newsroom

Federica Cherubini | themediaonline | August 3    (8 min read)
“The point of analytics in the newsroom is not about the tools, it’s about the work-flow.”

How Much Is Web Traffic Changing the News You Read?

Pinar Yildirim | Knowledge@Wharton | August 3    (6 min read)
“To what extent is it the case that, just because a news story is receiving a higher number of clicks, you see a longer period of time that is allocated to it?”

How the US uses mobile

Abigail Edge | theMediaBriefing | August 4    (4 min read)
“The majority (89 per cent) of Americans check their smartphones ‘at least a few times a day,’ while 36 per cent admit they are ‘constantly checking and using’ their phones.”

The Denominator Problem: Understanding the Rising Cost of Human Attention

Joe Marchesse | LinkedIn Pulse | August 4    (10 min read)
“The cost to compete for attention in video is rising. Yet advertising CPMs are flat, or decreasing.”

Watching J.J.’s Kiss Go Viral

Eric SanInocencio | Houston Texans | August 5    (4 min read)
“People were watching, in huge numbers, but they had no ‘help’ in a traditional sense.”

Publishers’ latest mobile engagement trick: the truncated article page.

Ricardo Bilton | Digiday | August 6    (4 min read)
“Attracting mobile readers these days is easy, but good luck holding onto them.”

Communications regulator Ofcom report says the UK is now ‘a smartphone society’

D.B. Hebbard | Talking New Media | August 6    (5 min read)
“Consumers now are using smartphones more often to access the Internet than laptops”