Archive for the ‘Week in [Read] View’ Category


We’re all about attention. Here are a few stories from the week that captured ours.

How social sharing varies by news topic and social platform

Natalie Jomini Stroud | American Press Institute | July 27   (4 min read)
“Of all Facebook Shares of Times content, 31 percent are opinion pieces.”

How Can Online Advertisers Get the Most Mileage for Their Money?

Ron Berman | Knowledge@Wharton | July 27   (10 minute listen)
“Paying for impressions or exposures is more profitable than paying commissions.”

“Modern” homepage design increases pageviews and reader comprehension study finds

Joseph Lichterman | NiemanLab | July 28   (5 min read)
“It’s the look and the layout. It’s not the technical features.”

Statistically Speaking, You’re Not Going to Read this Article, But I’ll Make You

Patrick Armitage | Marketing Land | July 28   (6 min read)
“Stick to scannable content. It’s the easiest way to grease the door frame and get visitors in to at least consider the quality of your blog content.”

A light touch and an eye on analytics help Archant build online-only news publication for London

Rushabh Haria | Press Gazette | July 28   (2 min read)
“I think a huge part of why we’ve grown is because we’ve listened to our audience, and we really pay close attention to analytics.”

The fastest-growing mobile phone markets barely use apps

Alice Truong | Quartz | July 29   (2 min read)
“In Asia and Africa, websites made up 90% and 96% of mobile impressions, respectively, in the second quarter.”

Where will UK publishers see their ad revenue coming from in 2016?

Chris Sutcliffe | theMediaBriefing | July 29   (5 min read)
“While adspend on those newsbrand’s print products has fallen the digital equivalent has risen by, in the case of the news publishers, double digits.”

Mutually Assured Content

John Herman | The Awl | July 30   (15 min read)
“Twitter and Instagram and Vine and Snapchat and especially Facebook are larger concentrations of people than virtually any conceivable publication, and these people are clicking, tapping, scrolling and sharing more vigorously than people ever did on websites.”

Trinity Mirror tests ‘FreeWall’ to boost ad spend

Ronan Shields | The Drum | July 30   (3 min read)
“Trinity Mirror is experimenting with a third-way of monetising its content by running ad formats which proactively encourage audiences to interact with brands’ messaging before reading articles.”

Why are leading digital news providers embracing native advertising?

Lucy Küng | theMediaBriefing | July 31   (4 min read)
“If sponsored content is dangerous territory for purveyors of quality news, why does it feel like everyone is embracing native now?”

We’re all about attention. Here are a few stories from the week that captured ours.

Ad tech is killing the online experience

Felix Salmon | The Guardian | July 19   (3 min read)
“Web-based articles, these days, are increasingly an exercise in pain and frustration.”

5 ways to Quickly Improve Your Email Newsletter Performance

Jane Friedman | Jane Friedman Blog | July 20   (4 min read)
“Especially if your emails are primarily text-driven, use bold and italics to ensure people don’t miss important links (or calls to action) while skimming your message.”

The mobile web sucks

Nilay Patel | The Verge | July 20   (5 min read)
“Web browsers on phones are terrible. They are an abomination of bad user experience, poor performance, and overall disdain for the open web that kicked off the modern tech revolution.”

3 Things You need To Know About IAB’s Programmatic Revenue Report

Michael Rondon | Folio Magazine | July 20   (2 min read)
“IAB estimates that 70 percent of all programmatic advertising is conducted via open auction.”

Mashable: How to build a media company for the digital generation

Abigail Edge | | July 21   (3 min read)
“If you’re writing a story about something that’s already gone viral, then you’re missing the game.”

7 Tips for Building a Mobile-First, Multi-Platform Newsroom

Mike Reilley | Mediashift | July 21   (4 min read)
“If you’re not thinking mobile, you’re dead.”

Sled Mobile Looks To Make An Impression With A Cost-Per-Second Pricing Model

Allison Schiff | AdExchanger | July 22   (5 min read)
“It’s high time for publishers to start transacting on time.”

Medium’s Joe Purzycki on measuring engagement: “The click is going away”

Chris Sutcliffe | theMediaBriefing | July 23   (6 min read)
“There is an interesting opportunity given all the conversations in the industry to redefine what engagement and what metrics really matter.”

Dallas Morning News Editor: “We are all salespeople now”

Richard Parker | Columbia Journalism Review | July 23   (10 min read)
“We’re going to need more people who can produce data visualization and more developers. And we all need to be better at building audience online.”


The Attention Economy 3.0

Frank Rose | Milken Institute Review | July 2015   (15 min read)
“It follows that, as with any scarce resource, those who capture users’ time should be able to charge a premium.”


We’re all about attention. Here are a few stories from the week that captured ours.

What it’s like to get paid for clicks

Jack Murtha | Columbia Journalism Review | July 13   (6 min read)
“Paying writers per click hasn’t bankrupted news outlets, but detractors claim it has, at times, failed journalism and its practitioners.”

12 Hacks to Keep Visitors on Your Pages Longer

Alex Bashinsky | Entrepreneur | July 13   (4 min read)
“If all else fails, use the oldest trick in the marketing book – tell a great story.”

The Web We Have to Save

Hossein Derakhshan | Medium | July 14   (16 min read)
“In the past, the web was powerful and serious enough to land me in jail. Today it feels like little more than entertainment.”

What if journalists weren’t controlled by tech? A conversation with Dave Winer.

Melody Kramer | Poynter | July 14   (10 min read)
“Journalism students should learn how to set up Web servers and blogging systems.”

How Facebook and Twitter Became Your Newspapers

Peter Kafka | Re/code | July 14   (3 min read)
“More than 60 percent of Facebook users and Twitter users say they use the services to learn about news.”

15 online communities for journalists you should know about

Abigail Edge | | July 15   (2 min read)
“Online communities should assist your job as a journalist”

The rise of the mobile editor

Mario Garcia | Poynter | July 15   (5 min read)
“The mobile editor is the person who understands the story and the platforms, and makes sure the delivery takes advantage of what each platform can do to present it more functionally.”

6 pillars of a revenue-generating business model for digital journalism

Caio Túlio Costa | theMediaBriefing | July 16   (8 min read)
“News media companies are condemned to move ahead in the digital environment if they want to survive.”

How moms won the Internet — and what that means for the rest of us

Caitlin Dewey | The Washington Post | July 16   (7 min read)
“So many ‘cute factories’ compete for moms’ attention now, he said, that each has to make its content seem more appealing by appending some faux ‘meaning’ to it.”

We’re all about attention. Here are a few stories from the week that captured ours.

The ‘terrifying’ moment in 2012 when YouTube changed its entire philosophy

Business Insider | Jillian D’Onfro | July 3 (**holiday weekend**)   (6 min read)
“After bouts of data collection and analysis coupled with countless meetings, YouTube re-jiggered its search-and-discovery algorithm on March 15 to make watch time, not views, the determining factor in what videos to recommend.”

Share of Attention: Advertising’s Newest Time-Based Metric

AdExchanger | Marc Guldimann | July 6   (3 min read)
“Viewability doesn’t have the granularity required to be the pricing metric for a transaction in its own right.”

How screens make us feel

Columbia Journalism Review | Lene Bech Sillesen | July 6   (12 min read)
“Print and online readers of a heart-wrenching true story display equal empathy and emotional engagement, regardless of the medium in which they read.”

It’s 2015 — You’d Think We’d Have Figured Out How To Measure Web Traffic By Now

FiveThirtyEight | Sam Dean | July 7   (10 min read)
“The days of the cookie and its intentional privacy features (or tracking flaws) may be numbered.”

Public and Personal Sharing

The Guardian | Kevin Stevens | July 7   (5 min read)
“Whether public or personal sharing, the content being interesting is the biggest driver for Guardian readers.”

Copyranter: Everybody’s definition of ‘branded content’ is wrong

Digiday | Mark Duffy | July 7   (4 min read)
“Everything wants to be ‘content’ now: news, ads, marketing, cat videos, porn, infographics, white papers, Brooklyn, etc.”

How to be an Awesome Journalist on the Internet

Medium | ReadThisThing Team | July 8   (3 min read)
“Use Twitter. Lots of reporters don’t, and it’s the best tool out there for growing an engaged audience around your work.”

Why are the most important people in media reading The Awl?

The Verge | Josh Dzieza | July 9   (15 min read)
“People share content that confirms something they believe or that they want people to believe about them.”

7 things you need to know about how Millennials watch video

theMediaBriefing | Rick Gibson | July 10   (7 min read)
“Their devices of choice are overwhelmingly mobile; their appetite for content is little short of voracious, and the context for their viewing highly social and conversational.”


The First Chapter of Harper Lee’s Go Set a Watchman

The Wall Street Journal | Harper Lee | July 10

We’re all about attention. Here are a few stories from the week that captured ours.

Social Media & Analytics To-Do Lists for Teaching Mobile Journalism

MediaShift | Anthony Adornato | June 29   (5 minute read)
“A news outlet’s website is important, of course, but it’s increasingly becoming the secondary spot to publish information.”

RoboEditor: The Strange New Editorial Machine You Need to Become

The Content Strategist | Joe Lazauskas | June 29   (4 minute read)
“You’re the future of the content: part editor, part data scientist.”

Why journalists should care more about media business models

theMediaBriefing | Daniel Williamson | June 30    (12 minute read)
“If you’re a journalist and your business is looking at investing in native advertising, you should make it your business to know about this, and perhaps even to influence it, because it may tangibly affect the purpose of your job, as well as its very existence.”

Facebook tweaks how it decides which videos to show you

Digiday | Jordan Valinsky | June 30   (2 minute read)
“The announcement is part of a broader shift away from likes, comments, and shares as a barometer for what is shown in users’ News Feeds.”

These are the words people can’t resist in a headline

Quartz | Alice Truong | July 1   (1 minute read)
“Native ads, where the context fits in naturally, is more about marketing to the brain.”

There’s a ticking time bomb inside the online advertising market

Fortune | Mathew Ingram | July 1    (4 minute read)
“But there’s an even bigger problem for ad-based media that doesn’t get talked about much: Namely, the fact that a massive chunk of the advertising market is based on smoke and mirrors, or even outright fraud.”