Audience development is about the long game – it’s a marathon, not a sprint. It’s about how the day-to-day successes of individual stories can replicate on a site- or publisher-level, and this can’t be done without first benchmarking team performance against bigger, organizational goals like audience engagement, reach, or revenue.It’s not just about clicks, or engagement, or […] Keep reading
From the time the UK referendum on EU membership was announced in February, several hundred articles per day were published on the topic of Brexit. This number broke into the thousands on June 13, ten days before the polling, and peaked at over 22,000 articles on June 24 when the Brexit results were announced.So what […] Keep reading
You’re the real-time maven. Your queue is faster, your backlog is always changing, and you’re constantly adapting moment to moment. But you aren’t just changing things on a whim – by monitoring the Chartbeat Editorial Dashboard, you can make informed decisions to boost social performance.For instance:  Can performance in one region help you adjust strategies for another?By […] Keep reading
Online publishers know too well how the unpredictable media landscape challenges their growth; shortened attention spans in a fickle and content-saturated environment make it hard for your content to catch on. Getting someone’s attention is difficult — what do you do once you have it?Creating quality content isn’t the only goal. Page layout is critical […] Keep reading
We are all barraged by numbers every day. It is my job, as a data scientist, to ensure that the statistics I report are accurate. The quality and accuracy of Chartbeat data are of utmost importance to me, and these are things I take very seriously. I am proud of the hard work that our […] Keep reading