How Long Does It Take to Get Accurate A/B Test Results?

August 7th, 2014 by Andy

It’s no surprise that A/B testing headlines is all the rage these days—A/B testing is a proven method of increasing conversions and teaches editors how to write better headlines. But because stories don’t live forever, it’s good to ask a few questions when trying to decide if headline testing is right for you. We’d all ... Keep reading

What Does Viewability Mean for Publishers?

August 5th, 2014 by Alexandra

This is the second post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to see covered in this series. Curious about Chartbeat advertising tools? Learn more here. In the last post we went back to the basics to answer ... Keep reading

Traffic During the Facebook Outage

August 4th, 2014 by Josh

As you’ve all but certainly heard, Facebook had a major outage midday on Friday. Overall traffic on news sites dropped by 3%, thousands took to Twitter to voice their frustration, and, apparently, a select few called the LA Sheriff’s Department. Most interestingly for us, the Facebook outage provided a natural experiment to look at what ... Keep reading

The Homepage, Social, and the Rise of Mobile

July 28th, 2014 by Josh

In the much-circulated New York Times Innovation Report, perhaps the most discussed graph was this one, showing a roughly 40% decline in homepage audience over the past three years. With that graph, innumerable articles announcing the “death of the homepage” were written, in The Atlantic, Poynter, and on numerous blogs. Most hinged on the relationship ... Keep reading

What Is Viewability?

July 23rd, 2014 by Alexandra

This is the first post in a series about online advertising measurement and methodologies. Feel free to email me or post in the comments section about topics you’d like to see covered in this series. Curious about Chartbeat advertising tools? Learn more here. What is viewability, you ask? First things first: A viewable impression is ... Keep reading