On Engagement & Viewability: Why Quality Content Makes Good Business Sense

June 19th, 2014 by Josh

On March 31, the Media Rating Council (MRC) announced it was lifting its advisory on viewable impressions for display advertising, bringing the industry one step closer to transacting on viewability for the first time. The point at which publishers are asked to deliver highly viewable campaigns is rapidly approaching. If you haven’t started to develop a strategy to maximize ... Keep reading

Attention Web World Cup: Weekend 1 Update

June 16th, 2014 by Dan

Last week was the start of the World Cup, which meant the kickoff of Chartbeat’s Attention Web World Cup. We’re just 11 matches in and we’ve already seen some pretty awesome games. Some of my favorites include: The Netherlands soundly defeating the defending champs; Costa Rica surprising Uruguay with a 3-1 upset; and Switzerland scoring ... Keep reading

Kicking Off the Attention Web World Cup

June 13th, 2014 by Dan

The World Cup kicked off yesterday with a fantastic (albeit controversial) game between Brazil and Croatia, with Brazil winning 3 – 1. Over the next month, we soccer fans will be glued to our screens—tablets, phones, TVs, you name it. We’ll be watching games, replaying highlights, reading articles, checking stats, tweeting, messaging our friends. The ... Keep reading

Download the Summer 2014 Quarterly

June 12th, 2014 by Kyle

Summer-2014-Quarterly-Cover-Image When we speak with publishers and advertisers, one thing is always very clear to us: Almost as if by their very nature, they’re ready with pen and pad to learn everything there is to know about the ever-evolving web. We’re right there with ‘em. If you follow along on our blog (which, of course, you should ... Keep reading

Barcelona, Here We Come

June 9th, 2014 by Alexandra

This week, the Chartbeat crew is leaving on a jet plane to set up camp at the Global Editors Network Summit in Barcelona for a few days. Tony, Adam, and Jared are looking forward to catching up with some of the best and brightest in digital media to talk all things mobile, video, and data. ... Keep reading