What time of day is the best for social sharing?Social media strategists are constantly testing and re-testing to find the answer to this timeless question. Of course, time of day nuances will vary based on your specific audience, but we took a look at the wealth of data from sites in our network to see how social traffic compares […] Keep reading

Scrolling in the Deep

August 10th, 2016 by Katie

To scroll or not to scroll? When 35% of desktop users leave a page before scrolling down at all, you should do whatever you can to capture the attention of the other 65% and make sure they’re actually reading your content.How readers are moving around on your pages — particularly, how far down the page they’re scrolling […] Keep reading
Data is addicting. Like a “runner’s high,” it’s a great feeling when you get that data moving in all the right directions. And the same principles that guide a dedicated running practice can also inform your data culture: look at your data in doses, meaningfully measure how you’re doing, change your routine, measure again, and […] Keep reading
Audience development is about the long game – it’s a marathon, not a sprint. It’s about how the day-to-day successes of individual stories can replicate on a site- or publisher-level, and this can’t be done without first benchmarking team performance against bigger, organizational goals like audience engagement, reach, or revenue.It’s not just about clicks, or engagement, or […] Keep reading
From the time the UK referendum on EU membership was announced in February, several hundred articles per day were published on the topic of Brexit. This number broke into the thousands on June 13, ten days before the polling, and peaked at over 22,000 articles on June 24 when the Brexit results were announced.So what […] Keep reading