Posts Tagged ‘Chartbeat’

(Re)Introducing Replay

January 22nd, 2013 by Alex Carusillo

Real time is pretty great, right? It can be a complex tool that helps inform future action or it can be a simple, visceral thing that just feels totally awesome (and watching a page flood with traffic is totally awesome.) But the issue with real time is that you're not always on in real time. I mean, really, at some point you've got to set aside the stats and go to sleep. And when something happens when you're not around - from your site going crazy in the middle of the night to  a subtle shift in your traffic when you're out to lunch - you might miss it entirely. But that stuff is just too important (or too fun) to not see outside the moment. So we went to the vault and pulled out an idea from one of our earliest dashboards... a way for you to re-watch your past week as if it's live. Think of it as a a DVR for your site. To check it out on your page head to the Content View and click the "Today/7 Day" toggle in the upper right. The graph on top will break free from its old 24-hour confines and show you everything that's happened over the past week. Now that you've got that look, go ahead and drag your cursor over the graph - yup, that's your traffic at that exact moment and the traffic from the previous week, making it super easy to know if you're in the middle of something unusual or its just a normal variation. "Context," it's totally the best, right?

But okay, ready? The cool stuff is about to really start. Try this - instead of hovering on that graph, go ahead and click and drag your cursor over a range you want to watch again. We'll kick you into our "replay" mode and actually show you what your dashboard looked like at that moment in time. That way you can get the kids out of bed, hook up the big screen, and watch how your pages changed, who was sending them traffic, and what specific pages were doing what. Even better you can pause at any time to take a closer look and step through that old data slice-by-slice.

So that's it! No more wondering exactly what happened while you were away. You can sleep the night away in peace, take an even longer lunch; you deserve it. All you've got to do is click a button and you can find out everything you missed. And if you want all the details about how this works, take a look at our FAQs or feel free, as always, to shoot me an email at alex@chartbeat.com.

5 Cyber Monday Tips from Chartbeat

November 25th, 2012 by Juliana

You fought your way through pounds of turkey and faced the sales-crazed hordes of Black Friday but the most daunting part of the week’s just ahead for you ecommerce warriors: Cyber Monday. Experts are predicting a record Cyber Monday this year, meaning ecommerce sites are about to get a whole lotta traffic starting in t-minus 15 hours. The hype is high (Mobile Thursday what the what?!), but since lot of our clients are going to be working a ton over the next 24 hours as their sites are inundated with shoppers, we thought we’d share some last-minute tips with you. Chartbeat + Cyber Monday= Real-time retail You’ve been planning and prepping, but as we know with the slippery social web, not everything can be predicted. The Chartnerds put their heads together and drafted up a Top Five Ways You Can Use Chartbeat’s Data on Cyber Monday List: A Tab-by-Tab Guide to Real-Time Success. Clearly, we’re still working on that title, so let’s go with: How Chartbeat can help you kick butt on Cyber Monday 1. Get Up-Close-and-Personal with Your Top Pages: Sleuth out your most popular items using Chartbeat and make sure those those products are featured prominently on your homepage. 2. Get to the Source: Know how shoppers are getting to your site and if they’re new or returning. You may need to give them a little extra TLC if they’re hitting you from a search engine for the first time, for example. If you’re getting a ton of mobile traffic, make sure you have a team focused on giving it some extra manpower tomorrow. Things always go awry at the worst possible moment - make sure you’re ready. 3. Create the Buzz: See what all the chatter is focused on - which of your products are getting last-minute attention and do the work to make sure all those Twitter influencers know your shop is the place to score it. And, of course, triple check that it’s easy to find when they hit your site. 4. Don’t Make ‘Em Wait: You’ll need to keep an eye on your fast as a rocketship or slow as a snail user page load time. Shoppers aren’t inclined to wait more than a second or two for your the product to load on site so they can scoop it up. They’ll move onto another site in a flash. 5. Geo-target: Target your inventory to the right places. We have some pretty quick and cool geo data that gives you a snapshot of where your site visitors are coming from. Getting a lot West Coast visitors on your site? Alert your Bay Area warehouse to get ready for a ton of orders. Best of luck tomorrow, dear ecommerce friends. We’ll be standing by if any of you guys need a little Chartcorps or Dev support. Just holler if you need us.

Introducing: Highlight

August 28th, 2012 by Alex Carusillo

We like to think of ourselves as internet super geniuses and pretend that all of our ideas come out of our heads fully formed and fully great. But - truth is - some of our best ideas come from the stuff we see you guys doing. Sometimes we see what you're doing and carefully weigh and combine it with our usecases and research to release incremental improvements to our dashboards (yeah. It's as entirely boring as it sounds.) But sometimes we see you doing ridiculously awesome stuff and we just sort of steal it because it’s so cool and that's all that matters.

So welcome to our newest thing - Chartbeat Highlight - by us, but mostly from you.

For years we’ve been running into images of your dashboards everywhere. Whether it’s screenshots on Twitter, Instagram pics, or Facebook uploads when you guys are having great traffic days or dinosaur-shaped spikes....

(Photo credit: http://twitter.com/roboppy/status/70947457894326272)

….you’re making sure the world knows they’re happening.

And you should. Because all of these moments - from the Jurassic to the practical - are celebratory events that you worked stupid hard to earn (or, you know, you just happen to be in the right place at the right time and you got crazy traffic... because the web can be totally weird like that) and you should shout it out.

So we built Chartbeat Highlight to make it super easy for you to share that joy with everyone

The next time something really great happens on your site just click the share button on your nav bar and we'll get you going. We’ll kick you over to the Highlight screen, and show you a live preview of what you’ll be putting out there. Specifically we'll show your current traffic, your total engaged time for the day, and a general trend line: all the fist-pumping information you could want. Then let us know long you want this thing out there. You can set your Highlight to expire whenever you want - keep it out there for a bunch of hours or cut it off after one. After that's all set up you'll get a link (with an adorable chart.bt shortener) that you can email on to Mom, share with your legions of Facebook fans, or - if you’ve connected your Twitter account to Chartbeat (and if you haven’t do it now. We’ll wait...), you can write a quick message and tweet it out right from your dash. It goes without saying, but to be crazy crazy clear - unless you explicitly go through this process we won’t share a Highlight on your behalf. Your data is as safe as it’s always been. Similarly right now only admins can share Highlights - so if you're not already one bug the person who set up your account to get it out there. So go share your Highlights with everyone and get yourself internet famous.

Updates to Your Content View

July 25th, 2012 by Alex Carusillo

We spend a lot of time releasing totally new stuff over here. New interfaces, new visualizations, new sources of data. Those are the big ones that capture our imagination. But the truth is: big ideas are only as good as their execution, and once we get them out in the world we need to reshape them based on what people think and how they actually use them.  That's how we go turn cool ideas into useful products. So in that spirit we took a step back and asked people what they thought of our Content View. What did they like? What didn't they? How could we make it more awesome? And after talking to a bunch of you we, honestly, found a couple of places where we fell down the first time through. Users thought the Content View didn't have enough information about who exactly was making up those concurrent visitors, some said it was too hard to quickly understand what content was the biggest, and a couple even said  the page was generally hard to use on small screens. So after considering a comprehensive smear campaign on everyone who didn't think we nailed it from day one we decided it might be easier to just see if we could make some changes. So with all of that feedback in mind: check out the changes to our Content View.

"I can't tell where those visitors are coming from."

When we first launched the new Chartbeat we thought we'd give users one view for your traffic and one for biggest pages, so you could dig really deeply into both. While that was great for deep consideration, it didn't help you understand what was going on right now super quickly. And fast is kind of our thing. So this time around, we've brought your most important traffic source information right into your content view. But we know it's about more than just seeing that they're coming to the site - it's knowing what page your visitors are going to. Now you can hover on any traffic source and we'll show you exactly that. See if your Facebook traffic is going to the page you expect it to or somewhere completely different. Even better - in case you want to know exactly how other websites are talking about you - just click on any of those referring sites and we'll show you exactly page on that site they're coming from.

"It's hard to quickly see which pages are the biggest."

We wanted the Content view to have an always-changing set of boxes that quickly show which pages were biggest. While this approach looked awesome we heard that it was hard to look at a monitor from across the room and understand how stories were performing in comparison to each other. Totally fair.

So now, in addition to being sorted left-to-right, all the boxes in a row are the same size and the number of concurrent visitors is in big bold text in the upper left. No more mousing around and counting. Just quick insights right away.

And, if you do want to mouse around the page, just hover over the cards. They'll all pause in their current position so you can scroll around and see what's up.

"I can't see enough on my small screen."

We've got big monitors over here and our data tell us most of you have big monitors, too... so sometimes it's easier to forget about that (exactly) 4.74% of you on screens smaller than our minimum size. But just because you're not a big group doesn't mean we ignore your problems. For you, small-screen samurais, we've made things more responsive.

Now that big top bar scales down, so on small screens that bar won't take up most of your screen, it'll be proportionally the same size as our (even tinier percentage of) users looking at this thing on crazy huge monitors.

That about wraps it up for the Content View Updates. A bunch of changes that aren't reinventing the way you think about pages and traffic. But a bunch of changes that, hopefully, show you stuff about those things way faster.

I hope it helps, I hope you love it all, and - if you don't - get at me. There's so much more of this to come (and some really cool, totally new things just a couple days away, too), and we always want to hear your voice - it's what makes sure we keep rollin' out stuff like this on the regular.

Introducing: New Social View

July 3rd, 2012 by Alex Carusillo

For a lot of people, traffic from social networks can be seen as this big unknown cannon of people who can't be totally controlled or understood. Sure, tweets drive a bunch of traffic, but it can be ridiculously hard to understand which 140-character thought has people banging on your door, and which was ignored. Trying to understand how people feel about you while streams of text about your site, the topics you care about, and #yolo rush by is an impossible challenge. And that's always bugged us because social is so crazy important. When something goes viral on a social network your whole audience changes. It's no longer just your loyal fans - now you've got to think about people who've never heard of you before or, at best, people who don't know much about you. Getting those people to your site and making sure they know you're out there is the difference between a good single day of traffic and a ton of new loyal fans. Chartbeat is all about making it absurdly easy to see the important stuff that is happening right now and opening the door to actions that push the dial to its limit. No better place to do that than on social networks.

So today we're launching the reimagined Chartbeat social view. And it's way more than just a new set of graphs.

Our Social View is here to answer two key questions:
  1. Is social driving traffic to my page?
  2. Is there a conversation about me that I should be a part of?
Together, they capture who you are on the social web and give you a chance to control that rush of people to point them toward the things you want them to see. The most obvious addition to the view is the stream on the right. Once you link up your Twitter handle, we start tracking everyone who mentions you, and because we're already on your page, we also track every link to your site. It's not enough to just know when people are speaking directly to you, calling for your attention - you've also got to know when they're talking about you and don't care if you see it. By knowing when people are linking to you (even if they're not mentioning you by name), you can really understand how people see you. But monitoring alone is no good if you can't act. Which is why if you hover on any tweet you can now reply, retweet, or favorite. Right from your dashboard, you can understand what the conversation around your site looks like and jump in when you need to. Throw favorites or retweets to your fans, and be there to transform people with questions into loyal fans. Just as monitoring alone isn't enough, action doesn't mean much if you can't see if it's actually driving people to your page. We're on that one, too. In the top graph, we're now showing both tweets from your account and every mention, retweet, and link. The more people talking about you the higher those Twitter blue circles will shoot up. It's no use talking if no one is listening, so we'll always be there to tell you if you're sending the right kind of messages. Having people talk about you is good - having them visit your webpage where you control the content you want them to is even better, so now we're showing those conversations alongside your site's social traffic. Those rushes of activity should be sending people to your page, and if they're not, we want you to know right away. If you're the topic of conversation you should know and you should be able to drive those people to your website.

So get social.

Head into your dashboard, link your Twitter and Facebook accounts, and let's see how much more you can do with your social data and social traffic now. As always, this is just the start. We're going to be adding more networks, more data, and more ways to help you kill it out there. If you've got any questions don't hesitate to email us or sign up for our weekly Chartcorps workshops to get the inside scoop on how you can use each of our features and real-time data in general to act.