Real time is pretty great, right? It can be a complex tool that helps inform future action or it can be a simple, visceral thing that just feels totally awesome (and watching a page flood with traffic is totally awesome.)But the issue with real time is that you’re not always on in real time. I mean, really, at some point you’ve got to set aside the stats and go to sleep. And when something happens when you’re not around – from your site going crazy in the middle of the night to a subtle shift in your traffic when you’re out to lunch – you might miss it entirely. But that stuff is just too important (or too fun) to not see outside the moment.So we went to the vault and pulled out an idea from one of our earliest dashboards… a way for you to re-watch your past week as if it’s live. Think of it as a a DVR for your site.To check it out on your page head to the Content View and click the “Today/7 Day” toggle in the upper right. The graph on top will break free from its old 24-hour confines and show you everything that’s happened over the past week.Now that you’ve got that look, go ahead and drag your cursor over the graph – yup, that’s your traffic at that exact moment and the traffic from the previous week, making it super easy to know if you’re in the middle of something unusual or its just a normal variation. “Context,” it’s totally the best, right? take a look at our FAQs or feel free, as always, to shoot me an email at email@example.com.
You fought your way through pounds of turkey and faced the sales-crazed hordes of Black Friday but the most daunting part of the week’s just ahead for you ecommerce warriors: Cyber Monday.Experts are predicting a record Cyber Monday this year, meaning ecommerce sites are about to get a whole lotta traffic starting in t-minus 15 hours. The hype is high (Mobile Thursday what the what?!), but since lot of our clients are going to be working a ton over the next 24 hours as their sites are inundated with shoppers, we thought we’d share some last-minute tips with you.Chartbeat + Cyber Monday= Real-time retailYou’ve been planning and prepping, but as we know with the slippery social web, not everything can be predicted. The Chartnerds put their heads together and drafted up a Top Five Ways You Can Use Chartbeat’s Data on Cyber Monday List: A Tab-by-Tab Guide to Real-Time Success. Clearly, we’re still working on that title, so let’s go with:How Chartbeat can help you kick butt on Cyber Monday1. Get Up-Close-and-Personal with Your Top Pages: Sleuth out your most popular items using Chartbeat and make sure those those products are featured prominently on your homepage.2. Get to the Source: Know how shoppers are getting to your site and if they’re new or returning. You may need to give them a little extra TLC if they’re hitting you from a search engine for the first time, for example. If you’re getting a ton of mobile traffic, make sure you have a team focused on giving it some extra manpower tomorrow. Things always go awry at the worst possible moment – make sure you’re ready.3. Create the Buzz: See what all the chatter is focused on – which of your products are getting last-minute attention and do the work to make sure all those Twitter influencers know your shop is the place to score it. And, of course, triple check that it’s easy to find when they hit your site.4. Don’t Make ‘Em Wait: You’ll need to keep an eye on your fast as a rocketship or slow as a snail user page load time. Shoppers aren’t inclined to wait more than a second or two for your the product to load on site so they can scoop it up. They’ll move onto another site in a flash.5. Geo-target: Target your inventory to the right places. We have some pretty quick and cool geo data that gives you a snapshot of where your site visitors are coming from. Getting a lot West Coast visitors on your site? Alert your Bay Area warehouse to get ready for a ton of orders.Best of luck tomorrow, dear ecommerce friends. We’ll be standing by if any of you guys need a little Chartcorps or Dev support. Just holler if you need us.
We like to think of ourselves as internet super geniuses and pretend that all of our ideas come out of our heads fully formed and fully great. But – truth is – some of our best ideas come from the stuff we see you guys doing.Sometimes we see what you’re doing and carefully weigh and combine it with our usecases and research to release incremental improvements to our dashboards (yeah. It’s as entirely boring as it sounds.)But sometimes we see you doing ridiculously awesome stuff and we just sort of steal it because it’s so cool and that’s all that matters.
So welcome to our newest thing – Chartbeat Highlight – by us, but mostly from you.
For years we’ve been running into images of your dashboards everywhere. Whether it’s screenshots on Twitter, Instagram pics, or Facebook uploads when you guys are having great traffic days or dinosaur-shaped spikes….
(Photo credit: http://twitter.com/roboppy/status/70947457894326272)
….you’re making sure the world knows they’re happening.And you should. Because all of these moments – from the Jurassic to the practical – are celebratory events that you worked stupid hard to earn (or, you know, you just happen to be in the right place at the right time and you got crazy traffic… because the web can be totally weird like that) and you should shout it out.
So we built Chartbeat Highlight to make it super easy for you to share that joy with everyoneThe next time something really great happens on your site just click the share button on your nav bar and we’ll get you going.We’ll kick you over to the Highlight screen, and show you a live preview of what you’ll be putting out there. Specifically we’ll show your current traffic, your total engaged time for the day, and a general trend line: all the fist-pumping information you could want.Then let us know long you want this thing out there. You can set your Highlight to expire whenever you want – keep it out there for a bunch of hours or cut it off after one.After that’s all set up you’ll get a link (with an adorable chart.bt shortener) that you can email on to Mom, share with your legions of Facebook fans, or – if you’ve connected your Twitter account to Chartbeat (and if you haven’t do it now. We’ll wait…), you can write a quick message and tweet it out right from your dash.It goes without saying, but to be crazy crazy clear – unless you explicitly go through this process we won’t share a Highlight on your behalf. Your data is as safe as it’s always been. Similarly right now only admins can share Highlights – so if you’re not already one bug the person who set up your account to get it out there.So go share your Highlights with everyone and get yourself internet famous.
We spend a lot of time releasing totally new stuff over here. New interfaces, new visualizations, new sources of data. Those are the big ones that capture our imagination.But the truth is: big ideas are only as good as their execution, and once we get them out in the world we need to reshape them based on what people think and how they actually use them. That’s how we go turn cool ideas into useful products.So in that spirit we took a step back and asked people what they thought of our Content View. What did they like? What didn’t they? How could we make it more awesome? And after talking to a bunch of you we, honestly, found a couple of places where we fell down the first time through.Users thought the Content View didn’t have enough information about who exactly was making up those concurrent visitors, some said it was too hard to quickly understand what content was the biggest, and a couple even said the page was generally hard to use on small screens. So after considering a comprehensive smear campaign on everyone who didn’t think we nailed it from day one we decided it might be easier to just see if we could make some changes. So with all of that feedback in mind: check out the changes to our Content View.
“I can’t tell where those visitors are coming from.”
When we first launched the new Chartbeat we thought we’d give users one view for your traffic and one for biggest pages, so you could dig really deeply into both. While that was great for deep consideration, it didn’t help you understand what was going on right now super quickly. And fast is kind of our thing.So this time around, we’ve brought your most important traffic source information right into your content view.But we know it’s about more than just seeing that they’re coming to the site – it’s knowing what page your visitors are going to. Now you can hover on any traffic source and we’ll show you exactly that. See if your Facebook traffic is going to the page you expect it to or somewhere completely different. Even better – in case you want to know exactly how other websites are talking about you – just click on any of those referring sites and we’ll show you exactly page on that site they’re coming from.
“It’s hard to quickly see which pages are the biggest.”
We wanted the Content view to have an always-changing set of boxes that quickly show which pages were biggest. While this approach looked awesome we heard that it was hard to look at a monitor from across the room and understand how stories were performing in comparison to each other. Totally fair.
So now, in addition to being sorted left-to-right, all the boxes in a row are the same size and the number of concurrent visitors is in big bold text in the upper left. No more mousing around and counting. Just quick insights right away.
“I can’t see enough on my small screen.”
We’ve got big monitors over here and our data tell us most of you have big monitors, too… so sometimes it’s easier to forget about that (exactly) 4.74% of you on screens smaller than our minimum size. But just because you’re not a big group doesn’t mean we ignore your problems. For you, small-screen samurais, we’ve made things more responsive.
Now that big top bar scales down, so on small screens that bar won’t take up most of your screen, it’ll be proportionally the same size as our (even tinier percentage of) users looking at this thing on crazy huge monitors.
That about wraps it up for the Content View Updates. A bunch of changes that aren’t reinventing the way you think about pages and traffic. But a bunch of changes that, hopefully, show you stuff about those things way faster.
I hope it helps, I hope you love it all, and – if you don’t – get at me. There’s so much more of this to come (and some really cool, totally new things just a couple days away, too), and we always want to hear your voice – it’s what makes sure we keep rollin’ out stuff like this on the regular.