Posts Tagged ‘Clients’

At Chartbeat, we love hearing all the cool, crazy, smart, and quirky things our clients, partners, and pals have to say about us. We’re constantly looking for awesome ways to reach and be reached and Twitter has definitely been a great help for us in terms of keeping in touch with all of you beautiful people out there. We wanted to share out some of the tweet love – check below for a grab bag of some of our favorite tweets of the summer so far:

 

 

 

 

With us, there is no such thing as over-communication, so keep those tweets coming! And who knows, you might even make our next edition. If you’re not following us on Twitter, check us out here.

As an Account Manager here at Chartbeat, I love sharing the cool things our clients are doing – and occasionally throwing in a Chartbeat humblebrag too. I hope you’ll enjoy this quick use case about the WFAA news site in Texas that uses real-time data to inform not just its website, but its on-air newscast as well. Share your thoughts in the Comments section

The Issue: Ready for real-time data

WFAA-Dallas, a Belo news network affiliate, was taking on a huge challenge. For the first time, WFAA was integrating its digital and on-air teams for more cohesive coverage, with the two teams increasing their collaboration on content. This team reconfigurement included making online content data available to all on-air producers –  no easy task.

Back then, WFAA’s original analytics programs required creating reports that only sometimes made it to the TV team in time for the midday news show. That data was often several hours old – meaning the window of opportunity to promote a spiking story was lost, nor were the TV producers always aware of sudden high-traffic stories. WFAA needed data that matched the pace of their newly aligned TV and online teams. (Bet you see where this is going, right?)

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Data-driven integration

In 2011, Belo brought Chartbeat to their network of stations, including WFAA. Chartbeat’s real-time data was soon an integral part of the newsroom’s workflow. To bridge the teams and facilitate the constant dialogue between them they physically combined the newsrooms and put up two easy-to-see Chartbeat monitors that display WFAA’s data.

The two large Chartbeat monitors – one complete with keyboard and mouse for real-time interaction – provide an ambient way for the team to stay informed up-to-the-minute about WFAA’s audience. Through these the both teams know what digital content could benefit from on-air follow up. Douglass Boehner, Digital Operations Manager describes the staff using Chartbeat as a source for discovering content that has great online or on-air potential.

Stronger content from screen to screen

These days a typical online-TV integrated workflow might start off with a story that spikes on Chartbeat. The digital team then promotes the story through social media. The on-air team adds it to the next broadcast and incorporates online or social comments.

WFAA’s efforts are an example of collaboration at its finest, in part due to both teams digging in to Chartbeat’s real-time data. TV producers are informed about story ideas that might otherwise stay beneath their radar. They know what their audience is reading and talking about every second of the day.

“Chartbeat starts the conversation.
It’s there telling you things you need to know right now.
Chartbeat doesn’t dictate the news, but it can create a strategy for what needs to be done.”
– Douglass Boehner, Operations Manager, WFAA.COM

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A killer homepage from Chartbeat Publishing client Primera Hora

We’re still dusting off dried cake crumbs from our fourth birthday celebration at the Chartbeat HQ.  This has been an incredibly busy month for us as we’ve reflected on the past four years, explored new channels for sharing insights and strategies, and last but not least, released new products

For the past 4 years, we’ve been lucky enough to partner with a growing roster of incredible clients, who have helped us make real-time data into something that is both compelling and powerful. We’ve had the distinct privilege of building and iterating on products to help clients create some of the most dynamic destinations on the web. 

Although we tend to be about all things real-time, crossing the four-year milestone seems like a great opportunity to look back and celebrate all the awesomely innovative ways clients have been reacting to and making decisions based on data. As a Chartcorps member, part of my job is collecting our clients’ stories– both to better understand the industries we serve, but also to get insights that make our products better and more integrated into the workflows and goals of our clients.

Across countless kinds of sites, we’ve seen and heard how our clients use, adapt, and build strategies around data. From blogs to newsrooms to e-commerce sites, we know that real time data is more than a one-size-fits-all game to win. Our savvy clients analyze, react to, and create their own benchmarks with data – data that gives them hard facts to confirm what they already know about their audience. I’m happy to share some client success stories to really put this celebration into context.

Developing new strategies

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The Mirror’s Big Board looking mighty fine

Editors at the Mirror in the UK have been taking a multi-faceted approach to using Chartbeat’s real-time data. First, they analyze the data to gauge their readers’ interest in the day’s stories. Based on reader consumption trends – that is, the content that keeps readers actively engaged, editors then decide how to adapt, honing in on what stories they will focus on, repurpose and promote throughout the day. After giving a little extra TLC to the highest performing stories, editors check back in to validate their content strategies in real time. The Mirror’s strategy allows editors to surface big-potential articles and to use already top-performing stories to drive readers deeper into their site.

Writing new rules for web content

For every product, we’ve seen our clients take strategic approaches to making their data work for them. Our pals at GFR Media (home to El Nuevo Dia and Primera Hora), have been using the Heads Up Display for over a year to dynamically program their homepage. With hard data on their side, editors can easily identify their top 10 most clicked links by placing them above the fold. Those links that don’t make the cut get some extra love and attention from the editors and the links are then promoted out on social media. If the link still doesn’t perform, the editors push those under-performing links further down or drop them from the home page entirely. We’re pumped that GFR has been empowered to create new web editorial rules for their homepage based on hard, real-time data evidence.

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Creating bespoke customer profiles

As one of the largest multicultural e-commerce websites in the U.S., Telegaleria is analyzing real-time data to identify customer behavior on the site. The site uses data to confirm personas of their customers. Moments after dropping a campaign targeting a particular persona, they analyze the campaign in real time and tweak images, colors, and content to reach sales goals. They are constantly testing and analyzing customer behaviors  to tailor content to that fits targeted demographics and their overall sales strategy. Telegaleria’s site remains incredibly agile and adaptive – a huge advantage in an every-second-counts industry.

As you can see we’re fiercely proud of the great things our clients do with our data – it’s what gets us out of our beds in the (sometimes mid-) morning. Our clients’ stories are part of everything we do here – whether we’re designing a new product or training a new Chartteam member, it’s our clients’ experiences that inform how and why we do the work we do.

So cheers to four years’ of great stories, and we look forward to many more!

 

 

Yup, we’re talking about election night. Still. Why? Because holy smokes did it absolutely destroy every record ever or what? Well, a lot of them anyway.

While we never ever ever share our client’s individual data – we are incredibly excited (sometimes more than the newsrooms themselves) when they have great nights. CNN, Politico, and Fox News all saw amazing traffic surges that night, and we couldn’t be happier of them. These guys are some of the best in the business and to see all that hard work and talent pay off in a matter of hours makes the whole Chartteam feel like proud mamas.

A couple of our favorite quotes:

Jeff Misenti states that Fox News hit 1.2 million concurrents

FoxNews.com had its best night ever….”We were prepared for a traffic increase, but it was surprising. The numbers were higher than expected,” said Jeff Misenti, vp and gm of Fox News Digital. According to Misenti, between 8 p.m. until well past midnight, FoxNews.com’s Chartbeat consistently recorded around 1.2 million concurrent users on the site.

CNN watched how their Twitter presence drove serious traffic to their site

For CNN, the traffic bump was also no doubt buoyed by the network’s dominant Twitter presence. At 24,000 mentions, CNN was cited more than any other news network. And John King, thanks to his deft electoral map maneuvering, became a one-man Twitter trend as the night rolled on, even picking up some sponsored ad buys from a third party.

Politico was incredible to watch as they crushed their typical site performance

Politico Live, the site’s foray into original video, was streamed 108,000 times (the show also aired on C-SPAN).

As Doug from our Chartcorps stated, “I don’t think we’ve ever seen a publisher increase their concurrent traffic so dramatically in such a short period of time. Politico’s search and social traffic was incredible to watch.”

We’re looking forward to the next event that will put the 2012 election to shame. Make sure y’all are prepped to take advantage of it all right when it happens.

Why the hell would anyone want to share their site data?  At first, it seems only a lunatic would willingly share their precious treasure trove of data. I mean, it’s scary: it allows your readers/visitors to judge you and your competitors to use it against you.

But it’s also the only real way to be successful in the real-time world.

Internally, democratization of data autonomizes your teams to make smarter collective decisions the second they need to be made. We talk about that a lot. It’s what the most successful teams do best.

And sharing it externally drives new layers of content discovery and engagement opportunities for your readers. 

Your readers want to know what other people are reading. That’s why “Popular Stories” or “What’s Trending” collections that you create are such a hit.

But they also want to know what’s interesting and niche – the cool factor of finding something before anyone else does.

Real-time transparency, sharing your site and content information with not just your whole team but your readers, opens up this whole new world of discovery.

That’s exactly what BusinessInsider is doing:

Because not all articles get as much traffic and engagement as the top story. And at times, it’s not the headlining story that people want to consume and share.

That sense of discovering what is interesting before that mass tipping point is awesome for readers – particularly the socially savvy ones looking for something that aligns with their interests/personal brand to share on their social networks.

If your readers have access to the real-time data on a site, nothing stops them from noticing an upward trend or clever headline and jumping on board and reading it, and sharing it.

To us, real-time data has always been about helping content creators adapt to the unexpected and unknown, but with readers doing the same, the possibilities become endless. The way your brand and content are spread in new ways grows exponentially.

Soon, we could see real-time transparency as the expectation and not the exception, as more and more readers embrace digestible data in their everyday life and become accustomed to seeing insights before making any decisions – including reading an article or visiting a page.