Press

Check Out Chartbeat, Tony Haile in Salon

“It’s been the feeling that following metrics too closely is corruptive to good quality journalism,” Haile said. “I think if you’re following the wrong metrics that’s true.”Salon has a big…

by Juliana
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Product

Did You Know: What Makes Chartbeat Publishing Different?

We know you have many products in your analytics tool box. As a Chartcorps member who educates and works with clients every day, I am often asked how Chartbeat differs from other analytics and why our data doesn’t match the numbers you might be seeing from another analytics service. So I figured I’d give you a brief overview and throw in a nifty cheat sheet too.

by Clara
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Culture

Guest Post: Vox Media, Hacking on Digital Ad Measurement with Chartbeat

Our guest blogger today is Michael Lovitt, VP of Engineering at Vox Media. Last month, Vox engineers spent three days at Chartbeat’s NY office hacking on digital ad measurement. I…

by Michael
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Product

The Heads Up Display: Now with Engaged Time and Video Data

We’ve had a busy summer here at Chartbeat, with Chartteam members building and iterating on many products and related features. A big focus during this most recent six-week development cycle…

by Clara
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Research

Scroll behavior across the web

You might’ve come across our graphic on Engaged Time below the fold at some point in the last few months in AdAge, Buzzfeed, or on the blog. That figure’s message is simple: even…

by Josh Schwartz
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Product

Webinar: Beyond the Click: Why Every Newspaper Should Be Focused on Time

I recently partnered with Ro Gupta from Disqus on this webinar for the Newspaper Association of America. Check out our discussion on topics like below-the-fold engagement, the value of consumption…

by Joe
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Press

Do people really read? The Scoop on the Chartbeat’s Feature in Slate

If you haven’t read “You Won’t Finish This Article: Why People Online Don’t Read to the End“, check out Farhad Manjoo‘s piece in Slate – it’s an honest and in-depth…

by Juliana
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Research

How Engaged Time Affects Brand Recall

Last week, Chartbeat launched a new product, Chartbeat Publishing for Ad Sales. If you haven’t read Alex’s wonderful write-up of the inspiration and genesis of the product, you really ought…

by Josh Schwartz
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Research

Webinar: Using Quality Content to Engage Visitors and Build Your Loyal Audience

Josh Schwartz is one of our awesome resident Data Scientists at Chartbeat. He focuses on using machine learning to find human-readable insights from quantitative data. Much of his current research...
by Josh Schwartz
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Product

Engaged Time, the Infographic

“What is Engaged Time and why is it different from page views?”We hear this question a fair amount at Chartbeat, and while we love talking about Engaged Time, we wanted to…

by Juliana
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Press

We’re in Ad Age: Chartbeat Brings Engaged Time to Advertising

Chartbeat is kicking off this Monday morning with an AdAge piece on our new advertising product, which is currently in beta. After many long hours in the Chartbeat lab –…

by Juliana
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Research

Using Engaged Time to Understand Your Audience

Audience development is a topic on the mind of everyone in publishing, and we here at Chartbeat spend a great deal of time thinking about what actions affect your audience…

by Josh Schwartz
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