- Phillip Smith news innovator and publishing consultant lead the discussion and kept the rest of the gents in line.
- Joe Alicata from the best real-time data service out there (please don't tell me I have to clarify: Chartbeat) also bringing with him loads of experience leading product for ESPN.
- Ro Gupta VP of Strategy for Disqus and fantastic partner in crime
- Sam Slaughter VP of Content for Contently, an incredible company helping brands tell powerful stories
- Stuart Schwartzapfel VP of Audience Insights for Big Fuel, who's about the best advocate for the right kind of social and engagement measurement you could hope to find.
- John Keefe Data News Editor for WNYC.org spreading the word about what his team has been built on - build amazing content people engage with, and the rest will come.
After wrapping up some exciting additions to the Heads Up Display, I’m diving into my second Hack Week here at Chartbeat. For those of you who don’t know, the Chartteam has a Hack Week every six weeks where people can work on a project of their own choosing. The only rule is that you have to have something to show at the end of the week – in the past people have built new dashboards, apps, robots, and explored the Chartbeat API extensively (you can see past projects on our Labs page).
Goodbye Google Reader
Feeling inspired by the recent departure of Google Reader, I've decided to attempt to create a feed using content trending on Chartbeat's partner pages. As most developers know, creating a compelling Hack Week demo in just a week's time is a pretty ambitious goal, and building a new type of content aggregator is definitely going to be a challenge.
My Project: just a bit ambitious
Most reader services focus on new and trending content. But usually when I'm looking for new content, I want to make sure not just that it's new, but that it's actually interesting and worth my time - it has to be a quality piece. But to date, I haven't seen a real measure of these stories' quality in a reader. That's mostly because readers measure only metrics like page views, shares, and likes, which indicate that people enjoy sharing a story, but I want to know if a story holds peoples' attention and keeps them engaged.
At Chartbeat, we've built our metric Engaged Time to do just that - measure more than just those people that click and bail, but the quality of that content as defined by a reader's experience - if they choose to give a story their attention, their time. So I'd like to see how factoring in Average Engaged Time data will affect how my Hack Week feed sorts and ranks stories.
By displaying a list of content filtered by Average Engaged Time and by the average reading time each story takes to finish, I think readers could find the content that's more likely to keep their attention, keep them engaged.
Over the next week I'll build an application that uses data available through the Chartbeat API* to build a reader that aggregates content based on how Chartbeat measures quality - through Engaged Time as well as some of our other metrics - including one I'm hoping to create with this hack project. I plan to share what I learn from this experience with you.
As usual, any comments or suggestions are appreciated. See you all next week!*While we experiment with the data available from our API, our clients' data is kept private and never shared publicly.