Research

Understanding Your Traffic Sources, Part 5: Conclusion

For the final installment of our series on Understanding Your Traffic Sources, I wanted to go over some best practices for managing referral traffic and identify a few places where…

by Josh Schwartz
Posted on
Press

Tomorrow, On a Stage Near You

Tomorrow, the Chartbeat bus is packing up, rolling out, and traveling all the way….uptown. Tony, our favorite CEO, and Josh, the best lead data scientist around, are going to be…

by Lauryn Bennett
Posted on
Research

Understanding Your Traffic Sources, Part 4: External Traffic

This marks the fourth part in our ongoing series on traffic sources. If you haven’t already read them, check out the introduction and my analyses of direct traffic and traffic…

by Josh Schwartz
Posted on
Research

Understanding Your Traffic Sources, Part 3: Social Traffic

This post is part three in our ongoing series on traffic sources. In part one, I talked about how we classify traffic and introduced some basic metrics for understanding the…

by Josh Schwartz
Posted on
Press

Watch This: Chartbeat Data Science at DataGotham 2013

Chartbeat Data Scientist Josh Schwartz spoke a few weeks ago at DataGotham about his series of lab studies on how users read content – and how that research drives insights…

by Juliana
Posted on
Research

Understanding Your Traffic Sources, Part 2: Direct Traffic

This post marks the second entry in our series on Understanding your Traffic Sources. Today, we’ll be talking through what’s probably the most mismeasured segment of your audience: direct traffic. When we say “direct traffic”, we’re referring to those visitors who come to your site’s homepage deliberately, as opposed than those who come to your site via a link to a particular news story.

by Josh Schwartz
Posted on
Research

Understanding Your Traffic Sources, Part 1: an Introduction

It goes without saying that thoroughly understanding how traffic arrives at your site is critical for audience development efforts – certain traffic sources are ideal for reaching new readers, others may…

by Josh Schwartz
Posted on
Press

I’m Speaking at DataGotham 2013

Catch me speaking this Friday at DataGotham, a New York event dedicated to data science and those who work with data across all sorts of industries from startups to academia…

by Josh Schwartz
Posted on
Research

Scroll behavior across the web

You might’ve come across our graphic on Engaged Time below the fold at some point in the last few months in AdAge, Buzzfeed, or on the blog. That figure’s message is simple: even…

by Josh Schwartz
Posted on
Press

Takeaways from Open Analytics NYC

On Monday, I spoke at the Open Analytics Summit here in NYC. I talked about our system for measuring Engaged Time: our research into measuring it, the backend that we’ve…

by Josh Schwartz
Posted on
Press

Chartbeat Speaks: Josh Is Heading to the Open Analytics Summit

This coming Monday, June 17, I’ll be speaking at the NYC Open Analytics Summit. During my session, How People Consume Content on the Web, I’ll be covering Chartbeat’s approach to…

by Josh Schwartz
Posted on
Research

How Engaged Time Affects Brand Recall

Last week, Chartbeat launched a new product, Chartbeat Publishing for Ad Sales. If you haven’t read Alex’s wonderful write-up of the inspiration and genesis of the product, you really ought…

by Josh Schwartz
Posted on