announced the Most Creative People in Business 1000 – with Chartbeat CEO Tony Haile included in the ranks. The MCP 1000 is described as “an influential, diverse group of modern Renaissance men and women across the economy and around the globe. This is more than just a list: It is a rising community, an explosion of creative inspiration, the spur for so much breaking news across the quickly changing industries that Fast Company covers.”Renaissance man, indeed. That baby-faced chap you know and love truly spends all day every day #disrupting and #innovating, fighting the good fight. Tony’s passion for building tools and solutions that equip publishers with business models to keep them around and thriving for decades to come is simply unmatched. Helping an entire industry change the way it does business through effective, sustainable metrics that measure the right goals isn’t something that happens overnight. Thankfully, years of polar exploring, circumnavigating the globe in a sailboat, and working with fifty Chartteam misfits every day forces one to be creative and resilient.We couldn’t be prouder (or less surprised).Check out Tony’s Fast Company piece on being the leader of Chartbeat or follow him on Twitter to get that British charm delivered to you in real time.
“It’s been the feeling that following metrics too closely is corruptive to good quality journalism,” Haile said. “I think if you’re following the wrong metrics that’s true.”
Salon has a big story today about Chartbeat and our CEO Tony Haile. Writer Alex Halperin discusses online journalism in the era of listicles, click-based metrics, and frequent debate regarding what topics merit coverage, and how Chartbeat may continue to shake things up in the industry – for the better, we think(!). The article features real talk with Tony about measuring content quality and value through audience engagement, click-bait journalism, and where he thinks online publishing is heading.
Here’s the whole article and enjoy the excerpt below. If you have questions or comments, tweet at Tony – he’d love to hear from you.But as Haile presents it, Chartbeat wants to change the data editors and, more importantly, advertisers care about. He thinks this could improve journalism’s quality by reducing the incentive to write click-bait headlines, produce unnecessary slideshows, pointlessly paginate articles and indulge in other chicanery to inflate page views.Raising page views for its own sake, “Doesn’t help the audience,” Haile said. “The advertiser doesn’t get anything more from it. It’s just a way of gaming the numbers.”“If [a headline reads] ‘Prince William caught in love triangle,’ it doesn’t matter what the story says,” Haile said. “I’ve got that click, I’ve got that page view. So it lends itself to lower quality.” But in a media climate where every post is judged on its own terms — whether it’s a war zone dispatch or a curated list of tweets about “Mad Men” – how can quality be measured?Haile thinks the crucial metric should be time, how long a page captures readers’ attention. He believes that articles that engage readers, and are therefore more likely to create a loyal audience, should be worth more to advertisers. That might sound simple, but almost two decades into the era of online media, the industry hasn’t been able to make that happen.
- From “This man decides what you read”, Salon
Chartbeat CEO Tony Haile never hesitates to shake things up when he’s talking about the world of online publishing. Accordingly, he just wrote a thought-provoking piece for paidContent, titled “Cargo cults or the Wright Brothers? Metrics can improve newsrooms but only if the culture is ready” – I hope you’ll read it and share your reactions.
When you eschew chasing pageviews and make building a loyal audience your goal, it not only aligns commercial and editorial goals, but also dramatically increases the pace of cultural change within newsrooms. It turns out that what loyal audiences care about is what good editorial teams care about too: great articles that capture time and attention. It’s amazing how fast editorial teams embrace and act on data when the underlying message is to write stuff that people love.
While I’m now an Outreach team member, spending my days at Chartbeat developing partnerships in the U.S. and abroad, prior to joining the Chartteam I spent some time working for a nonprofit in Fiji. I learned a lot during my time in Fiji – and since I’ve been back those learnings have become applicable in all sorts of ways.
I recently wrote a piece for AlleyWatch that draws parallels between Fijian farming traditions and and strategies shared by lean startups and publishers. Check out this link for the whole article, and enjoy the excerpt below:
Before I entered the world of tech, data, and office dogs, I lived in Fiji and worked for a human-services nonprofit. I was lucky enough to help out at a 186-acre farm where dozens of subsistence farmers worked the land to feed their families and raise their children.
Beyond their immense generosity, two things jumped out at me immediately: the farmers walked extremely slowly, and they planted all of their crops on an incline. Seemed a little strange to me, so I talked with a few farmers and found out they did this because they understood the exact amount of calories, power, and reward that they would extract from a single plant, even a group of plants.
By planting on an incline and walking slowly, they expended less energy to get the same reward, maximizing the deal they made with mother nature.
So why is this at all relevant? Because, when you think about it, this is exactly what lean startup teams do — or should do, at least.
Lean teams with endless responsibility and an autonomous, no-heavy-oversight-layers-of-management working style have to be conscious of how they spend their time. Every hour spent iterating on that perfectly flat design, creating the right Facebook presence, user testing again and again, or searching for someone to promote the biz, must be quantified. Did that hour actually move the needle? Thinking in the way of our Fijian farmers, how slow do we need to walk and what incline do we plant on to get the ripest fruit?
Keep reading here. And please let me know what you think in the Comments!
“What’s the company culture like at Chartbeat?”
This is undoubtedly the most-asked question I get when folks are interviewing at Chartbeat.
These days, highly talented candidates need more than just a company logo and a text description to get excited about joining a team. They want a behind-the-scenes look at each company, the people who work there and what they love about it.
Lucky for us, we’ve found a way to give job seekers just that! I’m excited to announce that we’ve partnered with the fabulous team over at The Muse to give you an inside look at what it’s like to work at Chartbeat.
Click here to head on over to The Muse and check out our company profile. You’ll be able to tour our brand new digs in Union Square, meet some of our kick-ass employees and learn how we nerd-out (typically over a Miller High Life) at Chartbeat.
And because we believe culture is additive, we’re always looking to hire more insanely smart people just like you. If you’re a data-loving nerd at heart and ready to join the fun at Chartbeat, get in touch with us or check out one of our awesome job openings. We’d love to meet you.