Posts Tagged ‘the Heads Up Display’

The Heads Up Display: Now with Engaged Time and Video Data

September 11th, 2013 by Clara

We’ve had a busy summer here at Chartbeat, with Chartteam members building and iterating on many products and related features. A big focus during this most recent six-week development cycle was expanding the impact of the Heads Up Display, a browser overlay that projects your data right over the homepage.

Today I’m excited to introduce two new additions to the Heads Up Display – an engagement view and video stats – two features that will help you make smarter and stronger decisions about your homepage.

hud-engagement

Engaged Time

We’ve been talking about Engaged Time as one of our key indicator metrics for growing audience loyalty for a long time. Engaged Time has been in your Heads Up Display Details Window for a while, but today’s update lets you easily switch your entire view to see what homepage links have the highest Engaged Time right now.

What does this mean? With the option to view your whole homepage through the lens of Engaged Time, you can now make faster decisions based on your reader engagement.

Click the clock symbol on the dock and teal pins will highlight your most-engaging links in rank order. By surfacing the content that your readers are spending the most time with, you can promote these links to strategic positions on your homepage. Many of these links can be considered your high-potential stories – links that might be a position change away from a traffic spike.

Shout out to smaller sites that get fewer clicks: The Engaged Time view is great for managing your homepage content, as you can still identify your high-performing links despite a potentially lower traffic volume.

hud-video-1
Video Data

We’ve also incorporated video data into the Heads Up Display so you can now see how your videos are interacting with the rest of your homepage content.

If you’ve implemented Chartbeat data in your video player, you can access your video data right on your homepage. When you click on the video icon in your Heads Up Display dock, you can see what pages have the most visitors watching videos in real time.

Right below the top pages where visitors are playing video, we’re showing you which high-performing pages pages don’t currently have video on them. Since Chartbeat has data about your site’s written content, we’re able to recommend strategic pages that might benefit from video content.

This is full-context video performance data within the Heads Up Display – you’re getting new insights to make faster, informed decisions about your homepage content overall.

By having your video data right in the Heads Up Display, you know exactly where your most popular videos are so you can make sure you’re giving those top videos enough promotional love on your homepage.

You can also determine if videos are perhaps hurting your homepage– are they driving traffic or inciting abandonment? And, are there any top-performing links where you could add a video to take your page to the next level? It’s total visibility into how your videos affect your audience’s overall homepage content experience – so you know how to best leverage the videos on your site.

Test this stuff out

I hope you’re as excited as I am about these changes to the Heads Up Display. We absolutely need your feedback about these updates. Love them? Hate them? Want more? Share your thoughts in the Comments or send us an email – we’re looking forward to your opinions.

3 Awesome Upgrades to the Heads Up Display

March 26th, 2013 by Shaun

I’ve been hearing about and working with Engaged Time since my very first day at Chartbeat, in early February. As our key metric, Engaged Time fuels a ton of what we do – it shapes conversations with our user-influencers, inspires new product and features concepts – and it instigates dialogues with industry data wonks. We talk about it a lot, as you probably have noticed, and Engaged Time is woven into our thought leadership as well as into all of our products.

So when I was given the opportunity to add Engaged Time into the Chartbeat Publishing Heads Up Display last week, of course I jumped at the occasion.

Incorporating Engaged Time is part of three awesome, major changes we made to the Heads Up Display. These upgrades make the product easier to use and give you more of the information you need, when you need it.

1. First, as I mentioned previously, say hello to Engaged Time in the Heads Up Display. We’ve incorporated Engaged Time into both the Details Window and the Top Ten Link list. In addition to having the Engaged Time for any given link, we show you how that story’s Engaged Time ranks in relation to the other top links on the page.

2. The next major change you’ll notice is the three distinct detail window sizes. Each window size represents the amount of information that we have available for a given link.

  • Small indicates that the link probably just started receiving clicks, so we’re just starting to collect data on that story.

  • Medium means the link has recently changed positions, and while we have historical data for the link, we are just beginning to get enough data about its new context.

  • A large window means that there is enough data collected for this link at its respective position that we can confidently tell you how it performs compared to links in that same position historically.

If you ever need more information, it can be obtained via the info button on each of the smaller windows. 3. Lastly, we doubled the maximum number of pins from 40 to 80 (so we’re now collecting data on your top 80 links) and the maximum page height from 1500px to 3000px. This means that our users will have access to more information directly from the Heads Up Display and will now have more coverage for those longer homepages. More data, more coverage, more happy homepage editors :).

Check out our Heads Up Display demo to see the changes for yourself – of course I’d love your feedback on these changes, and I’m always looking for insights from our users. Feel free to post your ideas in the Comments section.

What else do you think should be added to the Heads Up Display? What should we build next?

PS – Stay tuned for an upcoming weekly blog post series about my experiences as a new engineer at Chartbeat!

Now in Beta: Heads Up Display Link Performance

October 18th, 2012 by Isaac

We’ve been hearing lots of positive things about one of our newest Chartbeat Publishing features, Heads Up Display, which lays data you need over your own webpage and article content. Heads Up Display shares info like the concurrent visitors on the page, top articles on the page through simple rank pins, clicks per minute on each article, and a whole bunch of other stuff. And while it’s amazing to know that your top positioned article is the #1 article on the page - there was one question we (and lots of you) wanted to know: Is that article performing as well as other articles have done in that same position in the past, or is it just doing well because it’s in the top spot? So we’re testing exactly this question with a new feature in beta right now that we’re calling Link Performance- all to get your feedback, thoughts, high fives, and no ways. With this guy now incorporated in your Heads Up Display, you can answer questions like:
  • Is an article getting a ton of clicks because it’s new or in a prime position or because the content is actually compelling?
  • Where are the hidden gems on my page?  Which articles are actually doing well for their position, but are maybe getting lost in the clutter?
  • Which headlines look like they need some love?
  • Which articles need to be removed?
  • Has my article reached its peak and need to be swapped out?
Here’s how it works: Link Performance measures certain effects like where the link is on your page and how long the link has been in that particular position. This measurement also takes into account the real-time speed (what we call click rate) that readers are clicking on a link to an article as a percentage the overall pool of people who could actually click now. We’ve built models for every position on your homepage - yours specifically, not some general homepage template - and these models take into account the amount of time each article has been in its current location. By knowing how long an article has been in that spot, we can tell how it’s done performance-wise since you posted it - has it reached its peak yet or still gaining speed? That way you know when to swap it out. We’ve added a visual tracker that shows just this - how long a link has been in this position and how it’s performing against other links that have been in that same position. The Heads Up Display uses these models to determine how each article is performing relative to those three factors: article position, how long the article has been in that position, and the number of potential readers. Simple, color-coded signals show you how an article is doing in real-time:

Overperforming/Green = Good, the article is doing better than average

Performing on average or baseline/Yellow = Potentially good or time to swap it out. Depends on the content and your call, as the decision maker, if it should be changed up.

Underperforming/Red = Not so great. Time to get another story in here that’ll do better in this position than this current story.

If you're seeing gray pins, that could be for a number of different reasons, most likely because it's a brand new story/placement and we just need another minute to gather and share the data.

Based on all this info, we hope you’re better armed to take action to shift things around, rewrite some headlines, layer on more content, whatever a particular piece needs to get a through-the-roof performance out of that link in that position (or another).

Again, this is something we’re testing to see how you’re using it (or not), what you like (or don’t), and what thoughts (or questions) you have as you play around with it. With your feedback, I, along with my fellow Chartbeat data scientists and our Product and Engineering teams, can iterate and build on this feature to make sure it’s as useful as possible.  So let us know what you think.

Note: The three above images are displaying mock data (we don't share your data without your permission)

Introducing: Heads Up Display for Chartbeat Publishing

June 26th, 2012 by Mona

It's going to be a cool and breezy 72 degrees in NYC today after weeks of hot and humid weather. So learning that this morning, I threw on a bright sundress and grabbed a cardigan as I sprinted out the door. I made a data-informed decision even if I wasn't totally conscious of it. That’s how data works. It’s how it should work. Data is everywhere. We live in a world of information. So why should we only see it in the form of charts, graphs, reports, and dashboards? We shouldn’t. That’s why we built Heads Up Display for Chartbeat Publishing: to give editorial teams an incredibly intuitive and efficient way to see their site’s data - right on their site.

Meet Heads Up Display

This idea of integrating data directly into the editorial workflow has always been the goal of Chartbeat Publishing. We want to give you a sense of what's happening on your site, alert you when something unusual is occurring, and then provide you with the information to take action. Rinse and repeat. The dashboard does this brilliantly and with incredible depth (or at least we hope and hear that’s the case!) - but it’s a destination you need to go to outside of your normal routine, an extra step for you editors. Heads Up Display comes to you. It takes literally one click to activate, and sits in your browser, bringing you immediate signals about the health of your page. It provides you with a unique set of data designed to help you optimize your page - homepage, section-front or article.

All the power in one little bar

Your menu bar is your power panel. It gives you all the vitals for the page you’re on:
  • Total number of concurrents for the page: Clicking the concurrent number brings you to the dashboard for a deeper look at your audience and their behaviors.
  • Traffic sources: Opens up to give you further details on your referrers, including a new feature that's only in the Heads Up Display - specific referrers through Internal sources. That’s HUGE for story pages. It lets you understand which articles within your site are driving the most traffic to a particular page.
  • Most clicked pages: Gives you an easier navigation option - click on this one, and we immediately scroll you to the article on the page (almost like magic!).

Quick homepage performance

Use Heads Up Display on your homepage to show you how well your homepage is driving traffic to the stories you've promoted. The ranks of each story, marked by pins, provide a super-fast sense of which stories are working and which ones are at the bottom of the pack. Then add on the velocity arrows within the ranks to see how quickly the story is accelerating or decelerating. If there's an up arrow, it means the this story is accelerating, so you should wait and see how it plays out - maybe it was recently promoted to the position. If there’s a down arrow, the pick up is starting to slow down.

Detailed real-time click rate

Click a pin to see the click rate of that story: how many clicks per minute it’s getting in real time, and you can also see how the story’s been trending over the past 30 minutes. If the trend line seems to be falling, then it might be time to swap in another story.

Scroll depth by page

Heads Up Display on an article gives you valuable insight into how people are interacting with your story right now. Check out the Scroll Depth on the right side of your page; this is in context so you know exactly how far down the page your readers are reading. If most readers are abandoning early, then you might want to play with the content or add something more interactive like a video or an image. In this view, you’ll also see you how well related stories on that page are performing - as long as those stories are on your site. As with anything we launch, what you’re seeing today is just the beginning. There are a million things we want to add and iterate on. What makes it in first is often decided by your feedback. If you have any ideas, requests, or questions, please feel free to chat with our Chartcorps during a free online workshop, or email me directly at mona@chartbeat.com. Looking forward to hearing what you think!

Sneak Peek Launch: Heads Up Display

June 18th, 2012 by Oli Olafsson

How cool would it be if you could see what people are doing on your site, on your site?? That's what we thought too. The coolest! In a week or so, all you Chartbeat Publishing clients will be able to get real-time site data without leaving your site  - literally on www.foxnews.com or www.nytimes.com - through our new Heads Up Display. You’ll get critical information about the performance of your homepage, section fronts, articles overlaid right on your browser. It's how people are interacting with your content in real time, without having to go to the dashboard. Is your prominent story also the top performer? What’s gaining momentum right now? Or what should be, and isn’t? You may be surprised. We certainly have been. As have our alpha testers. This shot is one of the early sketches of what the Heads Up Display could look like on top of your homepage. It's changed a little bit since then. We've removed the pencil, for starters. If you want even more of a sneak peek of what we're building, follow our crazy talented designers on Dribbble. They share early sketches all the time. Check back in a few days when we launch Heads Up Display to see it in action and give us your thoughts.