announced the Most Creative People in Business 1000 – with Chartbeat CEO Tony Haile included in the ranks. The MCP 1000 is described as “an influential, diverse group of modern Renaissance men and women across the economy and around the globe. This is more than just a list: It is a rising community, an explosion of creative inspiration, the spur for so much breaking news across the quickly changing industries that Fast Company covers.”Renaissance man, indeed. That baby-faced chap you know and love truly spends all day every day #disrupting and #innovating, fighting the good fight. Tony’s passion for building tools and solutions that equip publishers with business models to keep them around and thriving for decades to come is simply unmatched. Helping an entire industry change the way it does business through effective, sustainable metrics that measure the right goals isn’t something that happens overnight. Thankfully, years of polar exploring, circumnavigating the globe in a sailboat, and working with fifty Chartteam misfits every day forces one to be creative and resilient.We couldn’t be prouder (or less surprised).Check out Tony’s Fast Company piece on being the leader of Chartbeat or follow him on Twitter to get that British charm delivered to you in real time.
Tomorrow, the Chartbeat bus is packing up, rolling out, and traveling all the way….uptown. Tony, our favorite CEO, and Josh, the best lead data scientist around, are going to be hitting NYC stages at two events and would love to see you there.
Columbia’s Tow Center is hosting The Future of Digital Longform from 8:30a-7:30p tomorrow. Tickets are totally free and it looks like a stellar lineup. If you can take a bit of time away from the ol’ newsroom, you should swing by.
Josh will be sharing data he’s found while researching longform and interactive pieces — pieces like The New York Times “Snowfall” and CNN “Taken” with substantially higher production cost and substantially more time required of readers are becoming more and more prevalent online. These heavy-investment pieces mean analytics are even more critical than usual. Josh will be talking specifically about how we define longform content, what consumption of longform content looks like, and how longform stories affect audience growth over time.
Tony at the Chief Strategy Office Summit
Today and tomorrow’s Chief Strategy Officer Summit looks like a pretty action-packed day with folks from NASA, National Geographic, GE, Refinery 29 and everyone’s favorite startup/CEO Chartbeat’s Tony Haile closing out day two. He’ll be speaking on how your company can and should adapt to the right metrics — not simply traditional metrics we’ve long relied on.He’ll specifically be helping you industry execs at the summit to understand the metrics that matter to your business — and those that don’t, how to set up your organization and teams up to adapt autonomously (and in real time, of course!), and how to democratize data throughout your organization so your front-line teams can make smart, instant decisions. They’re some of the core tenets of successfully living and working in a real time world, and we’d love to hear your take on them if you’re attending or following along at #CSONY.Hope to catch you tomorrow, but if not, do let us know other events you’ll be at soon, and we’ll be sure to pop by.
“It’s been the feeling that following metrics too closely is corruptive to good quality journalism,” Haile said. “I think if you’re following the wrong metrics that’s true.”
Salon has a big story today about Chartbeat and our CEO Tony Haile. Writer Alex Halperin discusses online journalism in the era of listicles, click-based metrics, and frequent debate regarding what topics merit coverage, and how Chartbeat may continue to shake things up in the industry – for the better, we think(!). The article features real talk with Tony about measuring content quality and value through audience engagement, click-bait journalism, and where he thinks online publishing is heading.
Here’s the whole article and enjoy the excerpt below. If you have questions or comments, tweet at Tony – he’d love to hear from you.But as Haile presents it, Chartbeat wants to change the data editors and, more importantly, advertisers care about. He thinks this could improve journalism’s quality by reducing the incentive to write click-bait headlines, produce unnecessary slideshows, pointlessly paginate articles and indulge in other chicanery to inflate page views.Raising page views for its own sake, “Doesn’t help the audience,” Haile said. “The advertiser doesn’t get anything more from it. It’s just a way of gaming the numbers.”“If [a headline reads] ‘Prince William caught in love triangle,’ it doesn’t matter what the story says,” Haile said. “I’ve got that click, I’ve got that page view. So it lends itself to lower quality.” But in a media climate where every post is judged on its own terms — whether it’s a war zone dispatch or a curated list of tweets about “Mad Men” – how can quality be measured?Haile thinks the crucial metric should be time, how long a page captures readers’ attention. He believes that articles that engage readers, and are therefore more likely to create a loyal audience, should be worth more to advertisers. That might sound simple, but almost two decades into the era of online media, the industry hasn’t been able to make that happen.
- From “This man decides what you read”, Salon
On Wednesday, we hosted a webinar, “Preparing for the Data-Driven Future of Publishing,” with Tony, our CEO, and Joe, our product owner. They talked quite a bit about the next evolution of Chartbeat Publishing, and how publishers can start building loyal and returning audiences. I wanted to share a few slides with y’all, in case you missed the event or just wanted the highlights. These suckers are jam-packed with data and insights. Flip through, share with your team, and of course, don’t be shy about reaching out with questions. Enjoy!
Chartbeat CEO Tony Haile never hesitates to shake things up when he’s talking about the world of online publishing. Accordingly, he just wrote a thought-provoking piece for paidContent, titled “Cargo cults or the Wright Brothers? Metrics can improve newsrooms but only if the culture is ready” – I hope you’ll read it and share your reactions.
When you eschew chasing pageviews and make building a loyal audience your goal, it not only aligns commercial and editorial goals, but also dramatically increases the pace of cultural change within newsrooms. It turns out that what loyal audiences care about is what good editorial teams care about too: great articles that capture time and attention. It’s amazing how fast editorial teams embrace and act on data when the underlying message is to write stuff that people love.