Columbia's Tow Center is hosting The Future of Digital Longform from 8:30a-7:30p tomorrow. Tickets are totally free and it looks like a stellar lineup. If you can take a bit of time away from the ol' newsroom, you should swing by.
Josh will be sharing data he's found while researching longform and interactive pieces -- pieces like The New York Times "Snowfall" and CNN "Taken" with substantially higher production cost and substantially more time required of readers are becoming more and more prevalent online. These heavy-investment pieces mean analytics are even more critical than usual. Josh will be talking specifically about how we define longform content, what consumption of longform content looks like, and how longform stories affect audience growth over time.
Tony at the Chief Strategy Office Summit
Today and tomorrow's Chief Strategy Officer Summit looks like a pretty action-packed day with folks from NASA, National Geographic, GE, Refinery 29 and everyone's favorite startup/CEO Chartbeat's Tony Haile closing out day two. He'll be speaking on how your company can and should adapt to the right metrics -- not simply traditional metrics we've long relied on.
He'll specifically be helping you industry execs at the summit to understand the metrics that matter to your business -- and those that don't, how to set up your organization and teams up to adapt autonomously (and in real time, of course!), and how to democratize data throughout your organization so your front-line teams can make smart, instant decisions. They're some of the core tenets of successfully living and working in a real time world, and we'd love to hear your take on them if you're attending or following along at #CSONY.
Hope to catch you tomorrow, but if not, do let us know other events you'll be at soon, and we'll be sure to pop by.