A Look Back at 2015 & Media-Minded Resolutions for 2016
2015 was a big year for top-quality journalism. Just looking at the 20 most read stories across the Chartbeat network, it’s clear that a heartening mix of longform reports and critical resources for breaking news captured and held the world’s attention this year. Quality content shone, even as the relationship between media and technology continued to shift – especially in the realms of mobile traffic, distribution platforms, and ad blocking.
In 2015, more than 70% of sites we measured saw traffic from mobile devices increase, and Facebook, as in prior years, generated the largest share of mobile traffic. In contrast to prior years, though, Facebook’s share of traffic itself was constant for most sites. That said, there’s no denying that the new channels for content distribution, like Instant Articles, Snapchat Discover, and Google AMP, will only grow in importance over 2016, presenting an opportunity for publishers to build their audiences. And this is the key. Even as some publishers, especially in Germany, are reporting high rates of ad blocking, by prioritizing audience, embracing new channels, and doubling down on speedy browsing we can build an even brighter media landscape for years to come.
So take some time to read Past/Forward. In it, we’ve proposed eight New Year’s resolutions for digital publishers seeking an outstanding 2016. We walk you through cutting down page load times, growing your loyal audience, writing winning headlines — pretty much everything future-focused publishers should strive for.