Chartbeat Blog

GEN Summit Masterclass Update: Corrections on Findings

We are all barraged by numbers every day. It is my job, as a data scientist, to ensure that the statistics I report are accurate. The quality and accuracy of Chartbeat data are of utmost importance to me, and these are things I take very seriously. I am proud of the hard work that our team does to ensure that the information we provide to you is as accurate as humanly possible.

Here’s the thing: I made a mistake.  Last week, I presented findings at a GEN Summit Masterclass and after further analysis, I have discovered that several of the numbers that I presented, and which I subsequently blogged about, warrant corrections. I calculated these numbers via a custom data pull and analysis, and there was human error involved.  I have since rerun the analysis, corrected the faulty numbers, and have reposted my Masterclass slides to Slideshare with an intro calling out the changes.

Below are the key corrections:

Socially loyal visits are not greater than directly loyal visits as initially presented.

Mobile visits to an article are still extremely high, but slightly lower than initially presented.