If 2016 was the year of the platform, 2017 is the year of the subscriber. Readers are driving rapid growth in digital subscriptions, and many publishers are exploring new revenue models and seeking richer data around their subscription audience.
But are the analytics around subscribers robust enough? Subscriptions are driven by readers’ experience of content, requiring that more be done to help editorial teams and analysts understand the intersection between content and subscriptions. That’s why today we’re excited to announce something new — Subscriber Engagement analytics, a first step toward making subscriber insights robust and actionable for publishers. With it, you can:
- Slice data by subscriber status in your Chartbeat Publishing Dashboard.
- Understand subscribers and how they behave onsite. Now, you can grasp how to keep them engaged — and pinpoint opportunities to develop subscription loyalty among your non-subscriber audience. Our current implementation offers four categories of status — Subscriber, Registered, Guest and an Unspecified setting.
- Analyze and share data on subscriber behavior through Report Builder.
- We’ve incorporated subscription data into Report Builder, allowing you to segment all data in Report Builder by subscriber status and to incorporate subscription data into your scheduled recurring reports.
To begin using this feature, you will need to make a small implementation change, so reach out to your Account Manager. They’ll send you the documentation and help guide the process. Or, email support@chartbeat.com and our Support Team can help get you started.
We’re excited to hear your thoughts about how Subscriber Engagement can help you understand your subscribers better, and deepen your acquisition and retention strategies.
Please feel free to reach out to me directly if you have any questions.