Decoding Facebook data to understand the true drivers of engagement, loyalty
Engaging the right audiences on Facebook does not have to feel like grasping at straws — you already possess the resources for a strategy that drives greater engagement loyalty. This…
A Chinese news app is quietly referring millions of pageviews — here’s how global publishers can take advantage
Referral traffic to your most engaging content can come from unexpected places. Case in point—Chartbeat’s data science team recently found that TopBuzz, a China-based news aggregation app from ByteDance, was…
3 Ways Producers Can Optimize Article Layout with Chartbeat
Miss last week’s post which walked through the content creator’s analytics journey? Check it out here to see how writers everywhere can put attention data to work. Now that we’ve explored how writers can add…
Understanding Your Traffic Sources, Part 3: Social Traffic
This post is part three in our ongoing series on traffic sources. In part one, I talked about how we classify traffic and introduced some basic metrics for understanding the…
Sweet Slides: Highlights from Our Webinar
On Wednesday, we hosted a webinar, “Preparing for the Data-Driven Future of Publishing,” with Tony, our CEO, and Joe, our product owner. They talked quite a bit about the next…
Understanding Your Traffic Sources, Part 2: Direct Traffic
This post marks the second entry in our series on Understanding your Traffic Sources. Today, we’ll be talking through what’s probably the most mismeasured segment of your audience: direct traffic. When we say “direct traffic”, we’re referring to those visitors who come to your site’s homepage deliberately, as opposed than those who come to your site via a link to a particular news story.
Chartbeat Report: Understanding Your Social and Homepage Audience
We partnered with Sarah Marshall at Journalism.co.uk on a study about homepage and social audience behaviors. Over a month-long period our data scientist Josh Schwartz analyzing traffic of over 60 billion page…
Experimenting in Loyalty Conversion with WNYC: The Kickoff
A few months ago, we sat down with the good folks at WNYC in their Lower Manhattan offices, wanting to get their feedback on some new products and features we…
AlleyWatch Feature: What Startups Can Learn from Fijian Farmers
While I’m now an Outreach team member, spending my days at Chartbeat developing partnerships in the U.S. and abroad, prior to joining the Chartteam I spent some time working for…