The Role of Research in Building the New Chartbeat Publishing, Part 2
We kept the interviews going, delving more into the practice of audience development. Organizations with a paywall or those considering a paywall were already doing very sophisticated analyses on audience data and propensity modelling and understanding segments of ‘quality’ traffic. At other organizations, the role resided with an individual, perhaps a social media manager or audience development manager with more of an ad hoc approach, but the mandate was consistent: find an audience that will visit our site regularly.
The Role of Research in Building the New Chartbeat Publishing, Part 1
Last fall, the Chartbeat product team was hunkered down in an office space that could’ve made an excellent interrogation room. We temporarily obtained this 500 square-foot room to augment our…