Wait! Before you tweet that awesome story, think: Have you done everything you can to capitalize on the instant exposure? With your Chartbeat Publishing Dashboard as your trusty sidekick, you can find the best content to share in terms of audience and Engaged Time before you ever post or tweet, and then watch the traffic roll in real-time. But you should also make sure those stories are optimized for the best experience of those who visit. Let’s consider an example. We pivoted to see what Gizmodo’s new visitors were reading, and noticed the top article: “If You Want to Watch Game of Thrones, Maybe Just Pay For It.”
Of course, you would pick this story, maybe fine-tune the headline, and then whip up a witty tweet, but you might also want to take a minute to set up the best page possible for this new audience. Don’t miss this opportunity! Before you take that story to the tweeple, spend a minute curating it for the influx of new traffic that we’re sure to see. Start by loading up the page in the Heads Up Display and then find your digital fold, i.e. “most visitors don’t read past here.” Then, embed links to related content that you know will lead to more recirculation and increased engagement. Notice how Gizmodo got its related links above the fold here?
If you have related on-topic stories that could help drive your visitors deeper into your website, embed ’em! You could add links in line with the text, or as part of a separate breakout box—both of which are employed by Gizmodo here. How about your other acquiring content that’s doing particularly well with your new audience? Put your links in great positions, and then maybe add a picture and snappy headline for good measure.
Check out last week’s Chartcorps Challege: “Zombies! What to Do When Newly Undead Articles Walk Again.”
Do everything you can to promote extra content that’s likely to do best before you share. Then tweet it out, and watch the traffic grow in real-time. Don’t forget, once you’ve got folks rolling in, revist the links on the page, continue to curate around the best performance, and keep tweaking until the tweets lived its short 140-character life. Rather than tweeting and hoping, take control. With the Heads Up Display and Chartbeat Publishing Dashboard, you’re able to react rapidly, increasing the odds that these fresh faces come back again soon.