Your most common questions on mobile optimizations, answered
Introducing the Chartbeat Library
At Chartbeat, we’re continually working to uncover data and insights that help publishers evaluate and improve their loyalty and engagement strategies. In addition to publishing original research here on the…
Tips from the Chartcorps: Using developer tools to identify referral sources and more
Due to Google’s frequent updates to their suite of search products, it’s not always clear what is considered Google Search, Google News, or another of their services that help readers…
Beyond Google Analytics: Why real-time data is essential for publishers
Google’s decision to sunset Universal Analytics in 2023 means that their users will either need to migrate to Google Analytics 4 or seek an alternative for real-time analytics. As a…
Audience Data You Need: New Audience and Subscriber Reports, Real-Time Metrics
As pandemic-era unpredictability has made it ever more difficult to rely on ad revenue, publishers have had to amp up their reader-revenue and subscription strategies as quickly as possible. That’s meant…
Chartbeat upgrades data security with Single Sign-On, SOC2 compliance
When our customers think about Chartbeat, they often picture real-time dashboards or optimization tools. But underneath it all, we also know that you rely on us for our ability to…
The path to loyalty: Refining the reader journey for long-term success
Previously, we addressed the importance of forming a Recirculation strategy and using experimentation to encourage deeper reading, while also outlining the internal barriers that can accompany the audience engagement hurdles…
The path to loyalty: The audience data that encourages deeper visits
In last week’s post, we discussed the importance of discovery — using your intimate knowledge of readers to make small adjustments that can improve engagement. However, the next step can…
The path to reader loyalty: Discovery towards stronger engagement tactics
When we speak to global publishers about engagement strategies, the conversation inevitably turns to optimizing the audience’s journey towards long-term reader loyalty. Our message to them: An engaging journey (or…
Getting historical context to plan an evergreen content strategy
Evergreen content is becoming an increasing focus across our global publishers. Creating a strategy around those pieces, or even the occasional zombie article, can support your goals around attracting new…
Optimizing the reader journey for desktop and mobile audiences
We’ve seen that desktop and mobile readers differ in their content consumption behaviors. This also means that meeting your audience where they are most likely to discover your content is…
Our new-look Chartbeat Help and Docs: Everything you need to know
At Chartbeat, we want to ensure we’re continuing to build friendly software that content creators can use each day to form stronger connections with their audiences. Yet, when it came…
Miss the Big Board? Recreate the customizable display for your remote office
While Chartbeat’s dashboards and app help your team stay informed on real-time reader engagement, it may not give you a full visualization of the fruits of their labor. That’s where…