Evergreen content is becoming an increasing focus across our global publishers. Creating a strategy around those pieces, or even the occasional zombie article, can support your goals around attracting new…

We’ve seen that desktop and mobile readers differ in their content consumption behaviors. This also means that meeting your audience where they are most likely to discover your content is…

At Chartbeat, we want to ensure we’re continuing to build friendly software that content creators can use each day to form stronger connections with their audiences. Yet, when it came…

While Chartbeat’s dashboards and app help your team stay informed on real-time reader engagement, it may not give you a full visualization of the fruits of their labor. That’s where…

Global publishers and content creators use our headline tests to better engage their homepage audiences. As the gateway to even more of your hard-earned content, we see the homepage as…

We field a fair amount of questions about dark social traffic, otherwise known as the visitors that land on your site with no referral information. Referral attribution is an important…

(Editor’s note: A version of this article written by Jess Phoa, a member of our product design team and sketch artist, first appeared in Interactions. Below, she shares a first-hand…

Audience behaviors tend to vary by channel and the reader experience, which is why it’s essential to get a full view of your content’s performance. This way, you can determine…

We think it’s useful for global content creators to revisit their social media strategies on a regular basis, given the importance of real-time and historical data to inform optimizations —…

The speed at which timely information is communicated to your audiences is critical during key events. Just as important are the real-time adjustments you can make to ensure audiences can…