Week of September 28
We’re all about attention. Here are a few stories from the week that captured ours.
National Advertising Division Annual Conference Keynote Address
Commissioner Julie Brill | Better Business Bureau | September 28 (10 minute read)
“For over fifteen years now, the Federal Trade Commission has pushed for more consumer control over third-party data collection online.”
Exclusive: What You Know About Audience Engagement is Wrong. And Viacom is Fixing It.
KC Ifeanyi | Fast Company | September 29 (3 minute read)
“75% of consumers believe their ability to pay attention is improving or remaining constant.”
How Millennials Get News: Paying for content
The Media Insight Project | September 30 (3 minute read)
“In all, 87 percent of Millennials personally pay for some type of subscription service, including news or entertainment services.”
Facebook: Fast-scrolling millennials consume ads 2.5 times faster
Garett Sloane | Digiday | September 30 (1 minute read)
“Teens consume content two and a half times faster than people in their 60s.”
Your phone’s homescreen is dead
Zachary Seward | Quartz | October 1 (6 minute read)
“Making the phone smarter, through its operating system and apps, is crucial to the success of features like search, suggestions, and notifications.”
5 things brands need to know about centennials
Tanya Dua | Digiday | October 2 (3 minute read)
“Just like the millennials preceding them, being constantly connected is a necessity.”