Archive for January, 2012

Check Out Your Highlights Reel

January 31st, 2012 by Lauryn

Introducing Event Stream & Notable Events for Newsbeat

Brace yourself: The right side of your Newsbeat dashboard just got a lot more action. We’ve launched Event Stream, a ticker-like feed of your site’s happenings as they occur. Think of it as “Breaking News: Your Site!” Think of it as ultimate real-time. With Event Stream, you’ll be able to see the moment when Yahoo News picks you up, so you can raise the flag to the front-lines to prep for the ensuing traffic rush.

And you’ll see when your colleague hits her highest traffic numbers ever, so you can be the first to throw her a high-five across the cubicle wall.


And you’ll see a spike alert the second it happens, so you don’t miss the opportunity to boost that article on social media or create more content to support it or double-check that all those related links are ready to rock.


(How great is that little crown icon? It's my favorite.)

Basically, you’ll see everything that matters when it matters. And it gets even better. Along with the Event Stream on the right of your dashboard, we’ll incorporate Notable Events into each section of Charts. Notables, in a nutshell, are the best-of-the-best events that we want to be sure you keep track of. So when you look back and see a spike in activity from last week, you’ll remember “Ohhh, right, that was when that Pulitzer-worthy piece on North Korea hit the CNN homepage.” All you need to do is hover over those little gray circles and the Notable’s information will appear.


Our hope is that you use Event Stream and Notable Events to stay on the pulse of all the things that make your site tick. They should keep you even more informed on what important events on your site require you to take instant action. As always, we want to know what you love about this feature and what you want to make sure we keep in mind for future releases. Let us know what you think: support@chartbeat.com.

Metrics that Matter & the Death of the Page View

January 10th, 2012 by Lauryn

Page views are a pain in the ass. It's the metric that lies behind so many of the bad design decisions on the web. Time on page is too. The way it's been measured has often been more akin to a finger in the air than the solid metrics we expect. Neither really take into consideration how users are actually viewing information - from social to mobile - or at least not well.

As Lewis DVorkin states in his latest Forbes piece, "the page view engagement metric of the last decade served its purpose." He's right. It did. But now, RIP Page Views. It's time for us to move on and start using metrics that truly matter to your site's performance - those are the metrics that tell the full story of your content.

That full story is not told in a page view. Sure, it might tell you that you're awesome at driving traffic to your site, but beyond that...? What kind of traffic? The right kind, the kind what will come back, the kind that will genuinely engage, share, and chat about you?

We, the Chartbeat crew, are pretty certain the future lies in engagement. Engagement - or specifically a new metric we're rolling out called engaged minutes - is all about how and how long someone is actually, actively engaged with your content. It's about knowing precisely what that user is engaging with and how. For instance, is this page linkbait, driving clicks but no engagement? Or is this piece of content a slow burner that's hidden behind a bad headline, so readers have a tough time finding it, but when they do, they love and engage with it? If so, it might be time to change how you position and promote those stories as a result.

And that's the point, right? To take action and make decisions. That's why you're using real-time data, to adapt and react to who is engaging with your content and how, whether those actions are immediate or longer-term. And you can't take meaningful action on page views.

So, please pack up your things, page views. Engaged minutes is on its way to usurp your throne.