Does headline testing lose value over time? Our data behind its lasting impact on engagement
When does news become old news? How traffic source, topic, and more impact the lifespan of an article
In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending…
3 things we learned about social media traffic in 2022
This is part 1 of a 2 part series. For a more detailed look at recent search patterns, please read our companion piece on the Echobox blog.In the past few years…
From Site to Social: Aligning a Comprehensive Content Strategy
Global audience insights from the first quarter of 2023
In the first quarter of 2023, Average Engaged Time declined in the Middle East, Mobile audiences grew in Southeast and Central Asia, and loyal readership remained highest in Central /…
Google Discover now available in the Real-Time Dashboard
As publishers increasingly see referral traffic from Google products other than organic search, one source that we’ve been monitoring closely is Google Discover. While previously the best way to see…
Chartbeat Acquires Lineup Systems and Tubular Labs to Help Media Companies Grow Reach and Revenue
This is an exciting one. We are thrilled to welcome Lineup Systems and Tubular Labs to Chartbeat.Many of our customers use a combination of these tools, but for those of…
Global audience insights from the fourth quarter of 2022
In the last quarter of 2022, Engaged Time rose in the Middle East, Mobile audiences grew in Southeast Asia, and pageviews from social networks declined across the world.Read on for…
Intern Spotlight: Product Marketing with April Zeng
Going into this internship, I was excited to learn more about product marketing and the technology industry. While my previous UX/UI projects and internships had given me experience in designing…
The Most Engaging Stories of 2022
Our 2022 edition of The Most Engaging Stories reflects a year in which the dominant storylines of the previous two years, Trump and COVID, faded to the background, and a…
Introducing the Chartbeat Library
At Chartbeat, we’re continually working to uncover data and insights that help publishers evaluate and improve their loyalty and engagement strategies. In addition to publishing original research here on the…
How does Recirculation vary by site category, device, and loyalty? Our data on the essential engagement metric
Recirculation is a real-time analytics metric that compares the number of people on a given page to the number of people who have continued their journey from that article to…
Global audience insights from the third quarter of 2022
The third quarter of 2022 saw mobile traffic and engaged time remain largely unchanged while loyalty increased and search traffic slipped in some regions.Read on for more global insights from…