Does headline testing lose value over time? Our data behind its lasting impact on engagement
The path to loyalty: Refining the reader journey for long-term success
Previously, we addressed the importance of forming a Recirculation strategy and using experimentation to encourage deeper reading, while also outlining the internal barriers that can accompany the audience engagement hurdles…
The path to loyalty: The audience data that encourages deeper visits
In last week’s post, we discussed the importance of discovery — using your intimate knowledge of readers to make small adjustments that can improve engagement. However, the next step can…
Guide: Navigating the New Reader Journey
The path to reader loyalty: Discovery towards stronger engagement tactics
When we speak to global publishers about engagement strategies, the conversation inevitably turns to optimizing the audience’s journey towards long-term reader loyalty. Our message to them: An engaging journey (or…
Have readers moved past Trump? What current audience trends tell us
While former President Donald Trump dominated reader engagement for much of last year, we wondered if those audience trends would continue, or begin to tilt in favor of current President…
The 3 topics that caught our attention this past year: Analysis & findings
News consumption reached unforeseen highs in 2020, but it was three topics — Covid-19, protests and social movements, and the U.S. election — that drew outsized attention from audiences.Below, we…
When Australian media went dark on Facebook: A timeline and analysis
Publishers across Australia abruptly saw their content go dark on Facebook last month, limiting their ability to reach audiences across the world. Now that the ban has been lifted and…
Subscriptions analysis: How content attribution impacts conversions
Our ongoing analysis of 2020 trends has led us to consider how content attribution patterns drive readers to subscribe. In particular, we wondered: How could we best assign a weight…
Loyal readers in perspective: Analyzing engagement data across audiences
Our analysis of engagement data and trends over the past year led us to another important question — did all of the changes to our lives related to the pandemic…
9 tips from Literally Media on engaging users with Image Testing
Ranked #1 in ComScore’s Humor category, Literally Media has curated a large portfolio of digital comedy and culture brands. They are also, among our global customer base, one of the…
Reader loyalty, search traffic climbs to end year: Fourth quarter analysis
The year ended much like it began — with reader engagement highest in Latin America and the strongest reader loyalty in Europe, according to our last audience analysis of 2020….
Device and platform data trends in 2020: Our analysis
After analyzing reader traffic data from this past year, our Data Science team next wanted to understand the impact of devices and platforms on audience engagement in 2020.More from our…