Does headline testing lose value over time? Our data behind its lasting impact on engagement
Facebook traffic drops, but not all regions have been affected
Chartbeat customers often ask about global referrer trends, to help put their own data into context. In recent weeks, several of our partners have reported seeing a notable drop in…
Declining coverage of — and engagement with — COVID
The Chartbeat team looked at the number of global articles published about the COVID pandemic in 2021 and the average time readers spent with those articles, to see how vaccine…
Guide: Navigating the New Reader Journey
Growth in search traffic, engagement: Global data insights for Q1 2021
The first quarter of the new year saw notable growth in search traffic across our global network, along with a few surprises in regions with the highest Average Engaged Time.More…
The path to loyalty: Refining the reader journey for long-term success
Previously, we addressed the importance of forming a Recirculation strategy and using experimentation to encourage deeper reading, while also outlining the internal barriers that can accompany the audience engagement hurdles…
The path to loyalty: The audience data that encourages deeper visits
In last week’s post, we discussed the importance of discovery — using your intimate knowledge of readers to make small adjustments that can improve engagement. However, the next step can…
The path to reader loyalty: Discovery towards stronger engagement tactics
When we speak to global publishers about engagement strategies, the conversation inevitably turns to optimizing the audience’s journey towards long-term reader loyalty. Our message to them: An engaging journey (or…
Have readers moved past Trump? What current audience trends tell us
While former President Donald Trump dominated reader engagement for much of last year, we wondered if those audience trends would continue, or begin to tilt in favor of current President…
The 3 topics that caught our attention this past year: Analysis & findings
News consumption reached unforeseen highs in 2020, but it was three topics — Covid-19, protests and social movements, and the U.S. election — that drew outsized attention from audiences.Below, we…
When Australian media went dark on Facebook: A timeline and analysis
Publishers across Australia abruptly saw their content go dark on Facebook last month, limiting their ability to reach audiences across the world. Now that the ban has been lifted and…
Subscriptions analysis: How content attribution impacts conversions
Our ongoing analysis of 2020 trends has led us to consider how content attribution patterns drive readers to subscribe. In particular, we wondered: How could we best assign a weight…
Loyal readers in perspective: Analyzing engagement data across audiences
Our analysis of engagement data and trends over the past year led us to another important question — did all of the changes to our lives related to the pandemic…