Does headline testing lose value over time? Our data behind its lasting impact on engagement
Going deeper on the topics driving the 2024 US presidential election
Following our recap of the candidates and topics gaining viewership during the Republican primaries, we’re looking more closely at how election audiences are interacting with the issues now that the…
Global audience insights from the first quarter of 2024
In the first quarter of 2024, Average Engaged Time and search traffic rose in Central Asia, social traffic declined in Africa, and loyal readership remained highest in Northern Europe.Read on…
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Navigating the Digital Media Maze of the 2024 US Presidential Election
In 2024, about half of the world’s population will vote in an election. From some of the world’s most populous countries like the United States and India to some of…
In conversation: How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…
Tracking the reader journey: A year of subscriber trends
In the hierarchy of traffic and readership, pageviews and new visitors are good, but sustained engagement and subscribers are better. After analyzing traffic, engagement, and loyalty trends across the entire…
Planning to live blog the next major event? Here’s what to expect for Engaged Time, Recirculation, and traffic sources
Whether it’s unexpected breaking news like severe weather or one of the many elections planned across the world this year, readers will be looking for real-time coverage, and the best…
Global audience insights from the fourth quarter of 2023
In the fourth quarter of 2023, Average Engaged Time rose in the Middle East, Search traffic grew in Southeast Asia, and pageviews from Social rebounded in Africa, Central / Eastern…
The Most Engaging Stories of 2023
Our 2023 edition of The Most Engaging Stories of the year reflects a year in which catastrophes, wars, and obituaries drove news cycles, but the perseverance of the human spirit…
Our data on the content that drives Google Discover traffic and engagement
As Google Discover continues growing into a major source of traffic for publishers of all sizes, there remains mystery around how exactly Google selects content for it. While some elements…
A Recommendation Engine built for the speed of news
The Chartbeat Recommendation Engine is a new suite of APIs that publishers can use to populate a “related news” or “read more” section on their websites. It uses deep learning…
A Conversation with LADbible on Engaging Generation Social
LADbible’s Jon Birchall and Anna Cole joined us for a recent webinar to discuss how they keep up with younger audiences, utilize data in their day-to-day operations, and prioritize engagement.We’ve pulled…