What does post-pandemic social media look like? An analysis of audience trends
Optimize headlines, engage audiences with data-informed experimentation
Global publishers and content creators use our headline testing tool to better engage their homepage audiences. As the gateway to even more of your hard-earned content, we see the homepage…
What is dark social? Shedding light on your emerging referral sources
We field a fair amount of questions about dark social, otherwise known as the visitors that land on your site with no referral information. Referral attribution is an important piece…
Guide: Using Real-Time Data to Inform Faster Decisions
Inside Product Design: The role of sketching in the user experience
(Editor’s note: A version of this article written by Jess Phoa, a member of our product design team and sketch artist, first appeared in Interactions. Below, she shares a first-hand…
Decoding Facebook data to understand the true drivers of engagement, loyalty
Engaging the right audiences on Facebook does not have to feel like grasping at straws — you already possess the resources for a strategy that drives greater engagement loyalty. This…
Why customer feedback is essential — and the 7 surefire ways to generate it
(Editor’s note: Chartbeat partnered with technology marketplace G2 to provide insights on customer feedback, an increasingly important resource for product teams)Customer feedback helps you to build a roadmap for future…
Improving the user journey: Answers to 3 common content planning questions
During a recent webinar, Understanding the Data Behind Your Traffic, Engagement, and Content Strategy, I joined MarketMuse Chief Product Officer Jeff Coyle to answer some burning questions facing content creators…
Una conversación con Fernanda Brovia, Social Media Manager de Clarín
Con más de 20 millones de visitantes únicos al mes, según información de Comscore, Clarín.com es una de las páginas web de medios más visitadas en Argentina. Clarín se ha…
Adapting to reader habits in real time: A conversation with Clarín Social Media Manager Fernanda Brovia
Clarín has found success by quickly adapting to reader habits, including off-site reading, as their hugely popular social network shows. It’s no wonder that with more than 20 million unique…
Tips from Customer Success: Getting a 360 degree view of the reader experience
Audience behaviors tend to vary by channel and the reader experience, which is why it’s essential to get a full view of your content’s performance. This way, you can determine…
Reader traffic and engagement insights from around the world: First quarter 2020
Our analysis of global reader traffic from the first quarter of this year showed us the calm before the storm. We saw key metrics such as Engaged Time and loyalty…
Connecting data and digital strategy with Reports: A conversation with Who What Wear
The ability to easily share audience data across teams has become synonymous with having a successful digital content strategy. One quick way to do so is with Chartbeat’s Reports, which…