Does headline testing lose value over time? Our data behind its lasting impact on engagement
Global audience insights from the fourth quarter of 2022
In the last quarter of 2022, Engaged Time rose in the Middle East, Mobile audiences grew in Southeast Asia, and pageviews from social networks declined across the world.Read on for…
Intern Spotlight: Product Marketing with April Zeng
Going into this internship, I was excited to learn more about product marketing and the technology industry. While my previous UX/UI projects and internships had given me experience in designing…
The Essential Engagement KPIs for Optimizing Conversion Rates
The Most Engaging Stories of 2022
Our 2022 edition of The Most Engaging Stories reflects a year in which the dominant storylines of the previous two years, Trump and COVID, faded to the background, and a…
Introducing the Chartbeat Library
At Chartbeat, we’re continually working to uncover data and insights that help publishers evaluate and improve their loyalty and engagement strategies. In addition to publishing original research here on the…
How does Recirculation vary by site category, device, and loyalty? Our data on the essential engagement metric
Recirculation is a real-time analytics metric that compares the number of people on a given page to the number of people who have continued their journey from that article to…
Global audience insights from the third quarter of 2022
The third quarter of 2022 saw mobile traffic and engaged time remain largely unchanged while loyalty increased and search traffic slipped in some regions.Read on for more global insights from…
How does the 80-20 Rule apply to pageviews and engagement?
The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this might take the form of…
Tips from the Chartcorps: Using developer tools to identify referral sources and more
Due to Google’s frequent updates to their suite of search products, it’s not always clear what is considered Google Search, Google News, or another of their services that help readers…
Beyond Google Analytics: Why real-time data is essential for publishers
Google’s decision to sunset Universal Analytics in 2023 means that their users will either need to migrate to Google Analytics 4 or seek an alternative for real-time analytics. As a…
Chartbeat partners with Cuadrilla Capital to deliver new data solutions to the media industry
Today, I am excited to announce that Chartbeat is partnering with Cuadrilla Capital to accelerate our next phase of growth. In addition to their sponsorship, Cuadrilla will bring their expertise…
Growth in mobile traffic and engagement: Global audience insights from Q2 2022
The second quarter of 2022 saw growth in engagement and mobile referrals across most of our global network, as well as a new milestone in loyalty for one European region.Read…