The Most Engaging Stories of 2019
Data, platforms, and subscriptions: What you read (by Total Engaged Time) in 2019
In December, we showed you where readers spent over 294 billion minutes of Total Engaged Time through our 100 Most Engaging Stories.We also took this as an opportunity to look…
Give stories new life: How to optimize content when ‘zombies’ emerge
It’s common for our global content creators to see an article that was published months (or even years!) ago suddenly see a spike in traffic. We call these “zombie” articles,…
Improve the Mobile Reader Experience in 5 Steps
The Most Engaging Stories of 2019: Reading beyond the top 100
One of the most difficult parts of compiling the The Most Engaging Stories of 2019 is that it needed to end at 100 pieces.We err on the side of transparency…
Global audience engagement insights: Third quarter 2019
Chartbeat’s third quarter global audience engagement insights confirmed what we’ve known for some time — mobile readership is growing rapidly across the world. About 40% of direct visits take place on…
Hot tip: Use this scroll depth heat map for a simple view of reader behavior
We’ve stressed that real-time adjustments informed by reader behavior can be huge for digital content creators, particularly when 45% of the readers who load an article will leave within the…
How content creators can grow engaged audiences during holiday traffic spikes
Black Friday and Cyber Monday direct traffic drove 27% of online sales last year, according to Practical Ecommerce. However, online retailers don’t have to be the only beneficiaries of engaged…
Mobile aggregators: The next major source of referral traffic
Referral traffic to content has risen in recent years due in part to a largely unknown channel — mobile-first aggregators. Here’s what we know about mobile aggregators, why they matter,…
Demystifying reader loyalty metrics with the Membership Puzzle Project
Editor’s note: This Q&A is a set of follow-up questions to a post written by Membership Puzzle Project researcher Emily Roseman — Loyalty is membership’s North Star. Here’s how news sites…
Smart Moves: A content strategy story with Genius
Home to over 25 million songs, albums, artists, and annotations, Genius opens a window into the minds of musical artists and their work. Over the years, the company has also…
Using Spike Alerts to get to the (content strategy) punch faster
Content teams want to stay on top of notable changes in audience interactions as they happen. That’s why we created Spike Alerts — it gives teams a real-time opportunity to…
Facebook traffic bounces back: What to make of the platform’s recovery
Facebook traffic has completely reversed course.After a 40% decline from 2017 to mid-2018, traffic coming from the global platform is currently up more than 20% compared to this time last…