Image Testing’s impact on homepage engagement: What we’ve learned so far
How AS.com found sports coverage success in the age of COVID-19
The first half of 2020, as for so many in media, was a difficult time for sports coverage. With football leagues around the world sidelined, Formula 1 races halted, and…
Audience engagement with the U.S. election candidates: Research update
Our previous pre-election data analysis of candidates showed a significant disparity in reader attention, with President Trump garnering far more engagement than his opponent, former Vice President Joe Biden. Now…
The Metrics that Build a Winning Newsroom Strategy | Thursday, Dec. 3
Getting historical context to plan an evergreen content strategy
Evergreen content is becoming an increasing focus across our global publishers. Creating a strategy around those pieces, or even the occasional zombie article, can support your goals around attracting new…
The Marshall Project on engaging new audiences, supporting its mission with data
Editor’s note: This post has been adapted from a video case study (clips included below) conducted with members of The Marshall Project’s editorial team in late 2019.The Marshall Project’s reputation…
Product release notes | Chartbeat
Welcome to Chartbeat’s product release notes page. This page gives you immediate access to new features in Chartbeat and enhancements across our entire suite. Below, see what’s new in our…
How have readers engaged with content on the presidential candidates? Our analysis
As the 2020 Presidential Election quickly approaches, we at Chartbeat have been just as interested in the campaign as you have been. With global news publishers accounting for a great…
Measuring audience attention and interactions across the world: Third quarter 2020
The past three months of measuring audience attention and engagement data has proven to be as unpredictable as 2020, evidenced by the fluctuations we’re seeing across traffic and reader engagement…
Your most common questions on mobile optimizations, answered
We’ve spent a lot of time discussing the importance of mobile optimizations throughout the reader journey. In the past year alone, we’ve tackled topics such as: How the mobile user…
Behind the data: L.A. Times’ use of raw data pipelines for deeper audience analysis
The Los Angeles Times has been covering Southern California for more than 138 years. Today, it’s a leading source of breaking news, entertainment, sports, and politics on a national and…
Run your own social media experiments in 4 key steps
Content creators understand the importance of a defined social media strategy, but how well do they actually know their social audiences? We know that social audiences interact with content in different…
How ABC13 Houston uses Image Testing to optimize visuals, increase reader engagement
ABC13 covers breaking news and weather for the fourth largest city in the U.S. and, not surprisingly, equips its fast-paced newsroom with innovative and strategic data practices. Longtime users of…