Research

International audience engagement insights: First quarter 2019

by Nick Lioudis
2019-06-26T13:05:28-05:00
Research

We spent more than 400 hours analyzing subscription models—here’s what we’ve found

Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms such as data analysis, comparing historical trends, and distilling insights…

by Nancy Lee
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Research

Solving for subscriptions: How the Membership Puzzle Project addresses the paid vs non-paid divide

As revenue models shift from advertising to users, digital publishers today need to know more than ever what draws—and keeps—readers. Zeroing in on the 10% who are already the most…

by Nick Lioudis
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Research

Channels, conversions, and churn: Why better mobile UX is key for subscriber revenue

Publishers attempting to unlock new sources of reader revenue (most notably through subscription models) are understandably honing in on device usage, particularly when there are an estimated 5.1 billion (via…

by Su Hang
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Data Science

A Chinese news app is quietly referring millions of pageviews — here’s how global publishers can take advantage

Traffic to your most engaging content can come from unexpected places. Case in point—Chartbeat’s data science team recently found that TopBuzz, a China-based news aggregation app, was responsible for a…

by Nick Lioudis
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Research

The Most Engaging Stories of 2018

2018 saw familiar political and social themes rise to the top, including Brexit, the Trump administration, the #MeToo movement, and climate change. But it was the deeply investigated and deeply…

by Lauryn Warnick
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Research

YouTube outage drives 20% increase in traffic

Last Tuesday, YouTube experienced an outage for about an hour and the internet got a taste of what would happen if the platform disappeared. The results were surprising: internet behaviors…

by Su Hang
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Research

What happens when Facebook goes down? People read the news

What would the world look like without Facebook? Chartbeat had a glimpse into that on Aug. 3, 2018, when Facebook went down for 45 minutes and traffic patterns across the…

by Josh Schwartz
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Research

Research Study: Only 1 in 3 publishers see a clear traffic boost from AMP

AMP traffic in aggregate is increasing, but how widespread is the impact for publishers? Chartbeat, together with The Daily Beast, collaborated on a two-part research study to rigorously quantify the…

by Chris Breaux and Bradley Doll
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Research

Google’s mobile shifts driving traffic boost to publishers

In the past year, while the dialogue around platform traffic focused on the decline from Facebook, Google was quietly executing on a tectonic shift towards mobile. In February, we commented on…

by Terri Walter and Josh Schwartz
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Research

The flip to mobile-first

It is official: we are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all Mobile traffic (direct and referred) caught up with Desktop (see…

by Terri Walter
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Research

What we thought we knew about mobile readers

Are desktop homepage readers engaging with content more than mobile readers? New data suggests they are not.For the last several years, we’ve had the mindset that mobile readers are skimmers…

by Katie Stuart
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Research

Putting research into play to prepare for 2018 World Cup website traffic

The 2018 World Cup starts in Russia next week, and your sites are bound to see spikes in traffic as readers tune in to each match over the course of…

by Katie Stuart
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