Does headline testing lose value over time? Our data behind its lasting impact on engagement
Global audience insights from the third quarter of 2022
The third quarter of 2022 saw mobile traffic and engaged time remain largely unchanged while loyalty increased and search traffic slipped in some regions.Read on for more global insights from…
How does the 80-20 Rule apply to pageviews and engagement?
The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this might take the form of…
Growth in mobile traffic and engagement: Global audience insights from Q2 2022
The second quarter of 2022 saw growth in engagement and mobile referrals across most of our global network, as well as a new milestone in loyalty for one European region.Read…
Is there an optimal article length? Our data on the relationship between word count and engagement
Publishers have always had to weigh the risks and rewards of quick news bulletins and deeply-reported longreads. Write too much and you might lose readers who are just looking for…
What we know about the recent drop in Facebook Instant Article traffic
We regularly field questions from our customers about how their data compares to global referral and engagement patterns. In May, when several of our partners notified us of a substantial…
Global audience insights from the first quarter of 2022
The first quarter of 2022 saw reader engagement improve despite decreases in pageviews from mobile devices and social platforms. While loyalty remained high in Europe, other regions weren’t as successful…
What a multi-year analysis of traffic sources, device type, and loyalty tells us about the year ahead
Understanding your readers starts with understanding how they discover your content. Before testing a headline or repositioning an article or finding another strategy to entice them to come back another…
What a multi-year analysis of engagement tells us about the year ahead
There was a time when the effectiveness of content was judged primarily on pageviews, regardless of what happened beyond the page load. Part of our mission at Chartbeat has been…
What a multi-year analysis of traffic trends tells us about the year ahead
Anyone charged with planning and generating content over the past few years can attest that strategies have had to evolve and adapt countless times. And while real-time analytics can inform…
Global Audience Insights from Q4 2021: Mobile traffic dips, search and social steady to end year
The final quarter of 2021 saw little change in search and social while mobile traffic and reader loyalty had some surprising slips. Find more insights from our fourth quarter research below.Compare…
The Most Engaging Stories of 2021
Our 2021 edition of The Most Engaging Stories is, as always, a tribute to the incredible journalism that captivated readers over the course of the year. It’s also another opportunity…
Numbers to watch: Analyzing video viewership and page engagement
Consumption of news video is on the rise, both in terms of the percentage of news consumers who watch and the amount of time they spend watching. This statistic appears…