How have readers engaged with content on the presidential candidates? Our analysis
Measuring audience attention and interactions across the world: Third quarter 2020
The past three months of measuring audience attention and engagement data has proven to be as unpredictable as 2020, evidenced by the fluctuations we’re seeing across traffic and reader engagement…
Run your own social media experiments in 4 key steps
Content creators understand the importance of a defined social media strategy, but how well do they actually know their social audiences? We know that social audiences interact with content in different…
How has the global pandemic affected readership? Our latest audience analysis
Editor’s note: A version of this post first appeared on the Digital Content Next blog.As we continue our analysis of the impact of Covid-19 on audience engagement throughout the world,…
Audience engagement insights from around the world for the second quarter of 2020
A significant rise in reader engagement driven by the global pandemic was front and center in our latest analysis for the quarter ending June 30. Across the globe, we saw…
What does post-pandemic social media look like? An analysis of audience trends
Social media has been a significant source of traffic as the global pandemic has taken shape in recent months. Therefore, we partnered with Echobox to take a deeper look into…
Decoding Facebook data to understand the true drivers of engagement, loyalty
Engaging the right audiences on Facebook does not have to feel like grasping at straws — you already possess the resources for a strategy that drives greater engagement loyalty. This…
Improving the user journey: Answers to 3 common content planning questions
During a recent webinar, Understanding the Data Behind Your Traffic, Engagement, and Content Strategy, I joined MarketMuse Chief Product Officer Jeff Coyle to answer some burning questions facing content creators…
Reader traffic and engagement insights from around the world: First quarter 2020
Our analysis of global reader traffic from the first quarter of this year showed us the calm before the storm. We saw key metrics such as Engaged Time and loyalty…
Behind the reader engagement data that’s helped stories rise above the rest
After releasing 2019’s list of Most Engaging Stories, we wanted to see if our reader engagement data pointed to attributes other than Total Engaged Minutes that elevated certain pieces of…
What happens when coronavirus fatigue sets in? Our latest traffic and engagement analysis
Chartbeat’s most recent analysis of coronavirus readership data suggests that despite the continuous flow of traffic and coverage from news providers, we’re seeing the onset of reader fatigue. While coverage…
How is coronavirus impacting the news? Our analysis of global traffic and coverage data
The attention that coronavirus (aka COVID-19) is accumulating from journalists is unprecedented — 1.3 million articles and counting. Engagement with COVID-19 content is also without parallel. Audiences are engaged with…
Global audience growth through engagement: What we saw in the fourth quarter of 2019
Chartbeat’s fourth quarter insights present significant audience growth opportunities for organizations willing to tailor their offerings to the evolving reader behaviors we’ve seen across the world this year.Below, a glimpse…