The Most Engaging Stories of 2019
Give stories new life: How to optimize content when ‘zombies’ emerge
It’s common for our global content creators to see an article that was published months (or even years!) ago suddenly see a spike in traffic. We call these “zombie” articles,…
The Most Engaging Stories of 2019: Reading beyond the top 100
One of the most difficult parts of compiling the The Most Engaging Stories of 2019 is that it needed to end at 100 pieces.We err on the side of transparency…
Global audience engagement insights: Third quarter 2019
Chartbeat’s third quarter global audience engagement insights confirmed what we’ve known for some time — mobile readership is growing rapidly across the world. About 40% of direct visits take place on…
Mobile aggregators: The next major source of referral traffic
Referral traffic to content has risen in recent years due in part to a largely unknown channel — mobile-first aggregators. Here’s what we know about mobile aggregators, why they matter,…
Demystifying reader loyalty metrics with the Membership Puzzle Project
Editor’s note: This Q&A is a set of follow-up questions to a post written by Membership Puzzle Project researcher Emily Roseman — Loyalty is membership’s North Star. Here’s how news sites…
Facebook traffic bounces back: What to make of the platform’s recovery
Facebook traffic has completely reversed course.After a 40% decline from 2017 to mid-2018, traffic coming from the global platform is currently up more than 20% compared to this time last…
The new Google News: How recent changes affect referral traffic data
Google News relaunched in May of 2018 with a sharp new user interface and algorithm. Underneath, there’s more to the recent changes from the influential news aggregator and its impact…
Should media worry about “Trump fatigue”? We analyzed engagement data to find out
Editors have expressed concern over “Trump fatigue” after over two years of nonstop political coverage. So, has the pace of Trump-related content grown to the point where readers are tuning…
When is the best time to post on social media? It’s later than you think
Publishers tend to think that in a mobile-first landscape the best time to post on social media is, well, all of the time. From a traffic standpoint, they’re right —…
International audience engagement insights: Second quarter 2019
Chartbeat’s second quarter international audience engagement insights indicate a disconnect between the regions with high Engaged Time (The Americas) and those with the largest percentage of loyal readers (Europe). In…
Taking the temperature of climate change engagement: Our analysis
More readers are paying attention to climate stories today compared to the last two years. Our recent research suggests that increased global coverage has contributed to this growth, but we…
International audience engagement insights: First quarter 2019
Last year, we saw how the most engaging stories spanned The Americas, Europe, and Asia, proving that sound audience engagement strategies can transcend geographies.The first quarter of 2019 shows a…