Research

Does headline testing lose value over time? Our data behind its lasting impact on engagement

by Josh Schwartz
2021-02-25T13:59:50-05:00
Research

Growth in mobile traffic and engagement: Global audience insights from Q2 2022

The second quarter of 2022 saw growth in engagement and mobile referrals across most of our global network, as well as a new milestone in loyalty for one European region.Read…

by Jack Neary
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Research

Is there an optimal article length? Our data on the relationship between word count and engagement

Publishers have always had to weigh the risks and rewards of quick news bulletins and deeply-reported longreads. Write too much and you might lose readers who are just looking for…

by Jack Neary
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Research

What we know about the recent drop in Facebook Instant Article traffic

We regularly field questions from our customers about how their data compares to global referral and engagement patterns. In May, when several of our partners notified us of a substantial…

by Jack Neary
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Research

Global audience insights from the first quarter of 2022

The first quarter of 2022 saw reader engagement improve despite decreases in pageviews from mobile devices and social platforms. While loyalty remained high in Europe, other regions weren’t as successful…

by Jack Neary
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Research

What a multi-year analysis of traffic sources, device type, and loyalty tells us about the year ahead

Understanding your readers starts with understanding how they discover your content. Before testing a headline or repositioning an article or finding another strategy to entice them to come back another…

by Jack Neary
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Research

What a multi-year analysis of engagement tells us about the year ahead

There was a time when the effectiveness of content was judged primarily on pageviews, regardless of what happened beyond the page load. Part of our mission at Chartbeat has been…

by Jack Neary
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Research

What a multi-year analysis of traffic trends tells us about the year ahead

Anyone charged with planning and generating content over the past few years can attest that strategies have had to evolve and adapt countless times. And while real-time analytics can inform…

by Jack Neary
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Research

Global Audience Insights from Q4 2021: Mobile traffic dips, search and social steady to end year

The final quarter of 2021 saw little change in search and social while mobile traffic and reader loyalty had some surprising slips. Find more insights from our fourth quarter research below.Compare…

by Jack Neary
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Research

The Most Engaging Stories of 2021

Our 2021 edition of The Most Engaging Stories is, as always, a tribute to the incredible journalism that captivated readers over the course of the year. It’s also another opportunity…

by Chartbeat Staff
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Research

Numbers to watch: Analyzing video viewership and page engagement

Consumption of news video is on the rise, both in terms of the percentage of news consumers who watch and the amount of time they spend watching. This statistic appears…

by Jack Neary
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Research

Social, search, and engagement: Global data insights from Q3 2021

The third quarter saw audience engagement trends hold steady across search and social while engaged time and reader loyalty saw minor slips in some parts of the world. More global insights…

by Jack Neary
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Research

How the longest Facebook outage since 2008 affected the way readers found and consumed news content

Early last month, Facebook users found themselves refreshing their browsers and apps to no avail. The social media giant had gone down, and Facebook’s outage lasted until service was restored…

by Jack Neary
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