Does headline testing lose value over time? Our data behind its lasting impact on engagement
Have readers moved past Trump? What current audience trends tell us
While former President Donald Trump dominated reader engagement for much of last year, we wondered if those audience trends would continue, or begin to tilt in favor of current President…
The 3 topics that caught our attention this past year: Analysis & findings
News consumption reached unforeseen highs in 2020, but it was three topics — Covid-19, protests and social movements, and the U.S. election — that drew outsized attention from audiences.Below, we…
When Australian media went dark on Facebook: A timeline and analysis
Publishers across Australia abruptly saw their content go dark on Facebook last month, limiting their ability to reach audiences across the world. Now that the ban has been lifted and…
Subscriptions analysis: How content attribution impacts conversions
Our ongoing analysis of 2020 trends has led us to consider how content attribution patterns drive readers to subscribe. In particular, we wondered: How could we best assign a weight…
Loyal readers in perspective: Analyzing engagement data across audiences
Our analysis of engagement data and trends over the past year led us to another important question — did all of the changes to our lives related to the pandemic…
Reader loyalty, search traffic climbs to end year: Fourth quarter analysis
The year ended much like it began — with reader engagement highest in Latin America and the strongest reader loyalty in Europe, according to our last audience analysis of 2020….
Device and platform data trends in 2020: Our analysis
After analyzing reader traffic data from this past year, our Data Science team next wanted to understand the impact of devices and platforms on audience engagement in 2020.More from our…
The Most Engaging Stories of 2020
Our 2020 version of The Most Engaging Stories is a reflection of a year marked by a global pandemic and drama-filled U.S. election cycle. Of the most engaging articles in…
Reader traffic and engagement in 2020: By the numbers
We saw significant fluctuations in reader traffic and Engaged Time across our global network in 2020, unsurprising in a year when readers turned to media sites for timely information on…
How readers engaged leading up to election night and beyond: Research update
Now that election night has come and gone, we wanted to take a fresh look at our audience data before, during, and after the results were tallied. Just as important,…
Image Testing’s impact on homepage engagement: What we’ve learned so far
As more publishers add Image Testing to their optimization toolkit, our Data Science team is beginning to see the impact on homepage performance. Therefore, we wanted to analyze our early…
Audience engagement with the U.S. election candidates: Research update
Our previous pre-election data analysis of candidates showed a significant disparity in reader attention, with President Trump garnering far more engagement than his opponent, former Vice President Joe Biden. Now…