Does headline testing lose value over time? Our data behind its lasting impact on engagement
Global audience insights from the first quarter of 2022
The first quarter of 2022 saw reader engagement improve despite decreases in pageviews from mobile devices and social platforms. While loyalty remained high in Europe, other regions weren’t as successful…
What a multi-year analysis of traffic sources, device type, and loyalty tells us about the year ahead
Understanding your readers starts with understanding how they discover your content. Before testing a headline or repositioning an article or finding another strategy to entice them to come back another…
What a multi-year analysis of engagement tells us about the year ahead
There was a time when the effectiveness of content was judged primarily on pageviews, regardless of what happened beyond the page load. Part of our mission at Chartbeat has been…
What a multi-year analysis of traffic trends tells us about the year ahead
Anyone charged with planning and generating content over the past few years can attest that strategies have had to evolve and adapt countless times. And while real-time analytics can inform…
Global Audience Insights from Q4 2021: Mobile traffic dips, search and social steady to end year
The final quarter of 2021 saw little change in search and social while mobile traffic and reader loyalty had some surprising slips. Find more insights from our fourth quarter research below.Compare…
The Most Engaging Stories of 2021
Our 2021 edition of The Most Engaging Stories is, as always, a tribute to the incredible journalism that captivated readers over the course of the year. It’s also another opportunity…
Numbers to watch: Analyzing video viewership and page engagement
Consumption of news video is on the rise, both in terms of the percentage of news consumers who watch and the amount of time they spend watching. This statistic appears…
Social, search, and engagement: Global data insights from Q3 2021
The third quarter saw audience engagement trends hold steady across search and social while engaged time and reader loyalty saw minor slips in some parts of the world. More global insights…
How the longest Facebook outage since 2008 affected the way readers found and consumed news content
Early last month, Facebook users found themselves refreshing their browsers and apps to no avail. The social media giant had gone down, and Facebook’s outage lasted until service was restored…
Facebook traffic drops, but not all regions have been affected
Chartbeat customers often ask about global referrer trends, to help put their own data into context. In recent weeks, several of our partners have reported seeing a notable drop in…
Declining coverage of — and engagement with — COVID
The Chartbeat team looked at the number of global articles published about the COVID pandemic in 2021 and the average time readers spent with those articles, to see how vaccine…
Growth in search traffic, engagement: Global data insights for Q1 2021
The first quarter of the new year saw notable growth in search traffic across our global network, along with a few surprises in regions with the highest Average Engaged Time.More…