Does headline testing lose value over time? Our data behind its lasting impact on engagement
Facebook traffic to news and media sites continues to fall
If you’ve noticed a drop in Facebook traffic this year, you’re not alone. Amid reports of declining referrals across the globe as well as the recent implementation of a news…
How widely do visitors read across news and media sites? Our data on breadth of visit
There’s a clear link between Recirculation and loyalty. The deeper a visitor gets into your site, the more likely they are to return. To keep visitors on site and engaged,…
Global audience insights from the second quarter of 2023
In the second quarter of 2023, Average Engaged Time was highest in Africa, Mobile audiences continued to grow in Southeast and Central Asia, and pageviews from Social declined across the…
When does news become old news? How traffic source, topic, and more impact the lifespan of an article
In an age where readers receive real-time notifications every time news breaks, how long can we expect a given article to hold an audience’s attention, and does it differ depending…
3 things we learned about social media traffic in 2022
This is part 1 of a 2 part series. For a more detailed look at recent search patterns, please read our companion piece on the Echobox blog.In the past few years…
Global audience insights from the first quarter of 2023
In the first quarter of 2023, Average Engaged Time declined in the Middle East, Mobile audiences grew in Southeast and Central Asia, and loyal readership remained highest in Central /…
Global audience insights from the fourth quarter of 2022
In the last quarter of 2022, Engaged Time rose in the Middle East, Mobile audiences grew in Southeast Asia, and pageviews from social networks declined across the world.Read on for…
The Most Engaging Stories of 2022
Our 2022 edition of The Most Engaging Stories reflects a year in which the dominant storylines of the previous two years, Trump and COVID, faded to the background, and a…
How does Recirculation vary by site category, device, and loyalty? Our data on the essential engagement metric
Recirculation is a real-time analytics metric that compares the number of people on a given page to the number of people who have continued their journey from that article to…
Global audience insights from the third quarter of 2022
The third quarter of 2022 saw mobile traffic and engaged time remain largely unchanged while loyalty increased and search traffic slipped in some regions.Read on for more global insights from…
How does the 80-20 Rule apply to pageviews and engagement?
The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this might take the form of…
Growth in mobile traffic and engagement: Global audience insights from Q2 2022
The second quarter of 2022 saw growth in engagement and mobile referrals across most of our global network, as well as a new milestone in loyalty for one European region.Read…