Research

Does headline testing lose value over time? Our data behind its lasting impact on engagement

by Josh Schwartz
2022-11-17T08:12:20-05:00
Research

Global audience insights from the fourth quarter of 2022

In the last quarter of 2022, Engaged Time rose in the Middle East, Mobile audiences grew in Southeast Asia, and pageviews from social networks declined across the world.Read on for…

by Jack Neary
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Research

The Most Engaging Stories of 2022

Our 2022 edition of The Most Engaging Stories reflects a year in which the dominant storylines of the previous two years, Trump and COVID, faded to the background, and a…

by Chartbeat Staff
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Research

How does Recirculation vary by site category, device, and loyalty? Our data on the essential engagement metric

Recirculation is a real-time analytics metric that compares the number of people on a given page to the number of people who have continued their journey from that article to…

by Jack Neary
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Research

Global audience insights from the third quarter of 2022

The third quarter of 2022 saw mobile traffic and engaged time remain largely unchanged while loyalty increased and search traffic slipped in some regions.Read on for more global insights from…

by Jack Neary
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Research

How does the 80-20 Rule apply to pageviews and engagement?

The 80-20 Rule, also known as the Pareto Principle, is the idea that roughly 80% of results come from 20% of efforts. In practice, this might take the form of…

by Jack Neary
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Research

Growth in mobile traffic and engagement: Global audience insights from Q2 2022

The second quarter of 2022 saw growth in engagement and mobile referrals across most of our global network, as well as a new milestone in loyalty for one European region.Read…

by Jack Neary
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Research

Is there an optimal article length? Our data on the relationship between word count and engagement

Publishers have always had to weigh the risks and rewards of quick news bulletins and deeply-reported longreads. Write too much and you might lose readers who are just looking for…

by Jack Neary
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Research

What we know about the recent drop in Facebook Instant Article traffic

We regularly field questions from our customers about how their data compares to global referral and engagement patterns. In May, when several of our partners notified us of a substantial…

by Jack Neary
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Research

Global audience insights from the first quarter of 2022

The first quarter of 2022 saw reader engagement improve despite decreases in pageviews from mobile devices and social platforms. While loyalty remained high in Europe, other regions weren’t as successful…

by Jack Neary
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Research

What a multi-year analysis of traffic sources, device type, and loyalty tells us about the year ahead

Understanding your readers starts with understanding how they discover your content. Before testing a headline or repositioning an article or finding another strategy to entice them to come back another…

by Jack Neary
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Research

What a multi-year analysis of engagement tells us about the year ahead

There was a time when the effectiveness of content was judged primarily on pageviews, regardless of what happened beyond the page load. Part of our mission at Chartbeat has been…

by Jack Neary
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Research

What a multi-year analysis of traffic trends tells us about the year ahead

Anyone charged with planning and generating content over the past few years can attest that strategies have had to evolve and adapt countless times. And while real-time analytics can inform…

by Jack Neary
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