Facebook traffic bounces back: What to make of the platform’s recovery
Mobile aggregators: The next major source of referral traffic
Referral traffic to content has risen in recent years due in part to a largely unknown channel — mobile-first aggregators. Here’s what we know about mobile aggregators, why they matter,…
Demystifying reader loyalty metrics with the Membership Puzzle Project
Editor’s note: This Q&A is a set of follow-up questions to a post written by Membership Puzzle Project researcher Emily Roseman — Loyalty is membership’s North Star. Here’s how news sites…
The new Google News: How recent changes affect referral traffic data
Google News relaunched in May of 2018 with a sharp new user interface and algorithm. Underneath, there’s more to the recent changes from the influential news aggregator and its impact…
Should media worry about “Trump fatigue”? We analyzed engagement data to find out
Editors have expressed concern over “Trump fatigue” after over two years of nonstop political coverage. So, has the pace of Trump-related content grown to the point where readers are tuning…
When is the best time to post on social media? It’s later than you think
Publishers tend to think that in a mobile-first landscape the best time to post on social media is, well, all of the time. From a traffic standpoint, they’re right —…
International audience engagement insights: Second quarter 2019
Chartbeat’s second quarter international audience engagement insights indicate a disconnect between the regions with high Engaged Time (The Americas) and those with the largest percentage of loyal readers (Europe). In…
Taking the temperature of climate change engagement: Our analysis
More readers are paying attention to climate stories today compared to the last two years. Our recent research suggests that increased global coverage has contributed to this growth, but we…
International audience engagement insights: First quarter 2019
Last year, we saw how the most engaging stories spanned The Americas, Europe, and Asia, proving that sound audience engagement strategies can transcend geographies.The first quarter of 2019 shows a…
We spent more than 400 hours analyzing subscription models—here’s what we’ve found
Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms such as data analysis, comparing historical trends, and distilling insights…
Solving for subscriptions: How the Membership Puzzle Project addresses the paid vs non-paid divide
As revenue models shift from advertising to users, digital publishers today need to know more than ever what draws—and keeps—readers. Zeroing in on the 10% who are already the most…
Channels, conversions, and churn: Why better mobile UX is key for subscriber revenue
Publishers attempting to unlock new sources of reader revenue (most notably through subscription models) are understandably honing in on device usage, particularly when there are an estimated 5.1 billion (via…
A Chinese news app is quietly referring millions of pageviews — here’s how global publishers can take advantage
Traffic to your most engaging content can come from unexpected places. Case in point—Chartbeat’s data science team recently found that TopBuzz, a China-based news aggregation app, was responsible for a…