How has the global pandemic affected readership? Our latest audience analysis
Audience engagement insights from around the world for the second quarter of 2020
A significant rise in reader engagement driven by the global pandemic was front and center in our latest analysis for the quarter ending June 30. Across the globe, we saw…
What does post-pandemic social media look like? An analysis of audience trends
Social media has been a significant source of traffic as the global pandemic has taken shape in recent months. Therefore, we partnered with Echobox to take a deeper look into…
Decoding Facebook data to understand the true drivers of engagement, loyalty
Engaging the right audiences on Facebook does not have to feel like grasping at straws — you already possess the resources for a strategy that drives greater engagement loyalty. This…
Improving the user journey: Answers to 3 common content planning questions
During a recent webinar, Understanding the Data Behind Your Traffic, Engagement, and Content Strategy, I joined MarketMuse Chief Product Officer Jeff Coyle to answer some burning questions facing content creators…
Reader traffic and engagement insights from around the world: First quarter 2020
Our analysis of global reader traffic from the first quarter of this year showed us the calm before the storm. We saw key metrics such as Engaged Time and loyalty…
Behind the reader engagement data that’s helped stories rise above the rest
After releasing 2019’s list of Most Engaging Stories, we wanted to see if our reader engagement data pointed to attributes other than Total Engaged Minutes that elevated certain pieces of…
What happens when coronavirus fatigue sets in? Our latest traffic and engagement analysis
Chartbeat’s most recent analysis of coronavirus readership data suggests that despite the continuous flow of traffic and coverage from news providers, we’re seeing the onset of reader fatigue. While coverage…
How is coronavirus impacting the news? Our analysis of global traffic and coverage data
The attention that coronavirus (aka COVID-19) is accumulating from journalists is unprecedented — 1.3 million articles and counting. Engagement with COVID-19 content is also without parallel. Audiences are engaged with…
Global audience growth through engagement: What we saw in the fourth quarter of 2019
Chartbeat’s fourth quarter insights present significant audience growth opportunities for organizations willing to tailor their offerings to the evolving reader behaviors we’ve seen across the world this year.Below, a glimpse…
Comparing search and social media data around the U.K. election: Our analysis
Significant events tend to serve as barometers of changing reader behaviors, and as a result, can point to future optimizations for content creators. Therefore, we used the recent U.K. election…
Paywall model breakdown: The current landscape and new frontier
As publishers continue investing in reader-driven revenue streams, the question of which paywall model — or models — to pursue or experiment with has been a hot topic among many…
How distribution channels drive reader loyalty: Our findings across devices
We’ve spent hundreds of hours researching the drivers of subscriptions for publishers to better understand its connections to reader loyalty. Equally important is how you reach readers.Below, we share some…