What happens when coronavirus fatigue sets in? Our latest traffic and engagement analysis
Improving the user journey: Answers to 3 common content planning questions
During a recent webinar, Understanding the Data Behind Your Traffic, Engagement, and Content Strategy, I joined MarketMuse Chief Product Officer Jeff Coyle to answer some burning questions facing content creators…
Reader traffic and engagement insights from around the world: First quarter 2020
Our analysis of global reader traffic from the first quarter of this year showed us the calm before the storm. We saw key metrics such as Engaged Time and loyalty…
Behind the reader engagement data that’s helped stories rise above the rest
After releasing 2019’s list of Most Engaging Stories, we wanted to see if our reader engagement data pointed to attributes other than Total Engaged Minutes that elevated certain pieces of…
How is coronavirus impacting the news? Our analysis of global traffic and coverage data
The attention that coronavirus (aka COVID-19) is accumulating from journalists is unprecedented — 1.3 million articles and counting. Engagement with COVID-19 content is also without parallel. Audiences are engaged with…
Global audience growth through engagement: What we saw in the fourth quarter of 2019
Chartbeat’s fourth quarter insights present significant audience growth opportunities for organizations willing to tailor their offerings to the evolving reader behaviors we’ve seen across the world this year.Below, a glimpse…
Comparing search and social media data around the U.K. election: Our analysis
Significant events tend to serve as barometers of changing reader behaviors, and as a result, can point to future optimizations for content creators. Therefore, we used the recent U.K. election…
Paywall model breakdown: The current landscape and new frontier
As publishers continue investing in reader-driven revenue streams, the question of which paywall model — or models — to pursue or experiment with has been a hot topic among many…
How distribution channels drive reader loyalty: Our findings across devices
We’ve spent hundreds of hours researching the drivers of subscriptions for publishers to better understand its connections to reader loyalty. Equally important is how you reach readers.Below, we share some…
How mobile homepage optimization deepens engagement for content creators
Nearly 40% of direct visits take place on mobile devices and in the next two years, we see that number surpassing 50% of mobile homepage visits. This is great news for…
Give stories new life: How to optimize content when ‘zombies’ emerge
It’s common for our global content creators to see an article that was published months (or even years!) ago suddenly see a spike in traffic. We call these “zombie” articles,…
The Most Engaging Stories of 2019: Reading beyond the top 100
One of the most difficult parts of compiling the The Most Engaging Stories of 2019 is that it needed to end at 100 pieces.We err on the side of transparency…
The Most Engaging Stories of 2019
For the fifth year, Chartbeat’s installment of The Most Engaging Stories gives unique insight into the stories that captured the attention of the world. Whether they hold institutions accountable, feature…