Research

Does headline testing lose value over time? Our data behind its lasting impact on engagement

by Josh Schwartz
2021-02-25T13:59:50-05:00
Research

Growth in search traffic, engagement: Global data insights for Q1 2021

The first quarter of the new year saw notable growth in search traffic across our global network, along with a few surprises in regions with the highest Average Engaged Time.More…

by Nick Lioudis
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Research

Have readers moved past Trump? What current audience trends tell us

While former President Donald Trump dominated reader engagement for much of last year, we wondered if those audience trends would continue, or begin to tilt in favor of current President…

by Jon Wiggins
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Research

The 3 topics that caught our attention this past year: Analysis & findings

News consumption reached unforeseen highs in 2020, but it was three topics — Covid-19, protests and social movements, and the U.S. election — that drew outsized attention from audiences.Below, we…

by Chartbeat Staff
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Research

When Australian media went dark on Facebook: A timeline and analysis

Publishers across Australia abruptly saw their content go dark on Facebook last month, limiting their ability to reach audiences across the world. Now that the ban has been lifted and…

by Nick Lioudis
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Research

Subscriptions analysis: How content attribution impacts conversions

Our ongoing analysis of 2020 trends has led us to consider how content attribution patterns drive readers to subscribe. In particular, we wondered: How could we best assign a weight…

by Chartbeat Staff
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Research

Loyal readers in perspective: Analyzing engagement data across audiences

Our analysis of engagement data and trends over the past year led us to another important question — did all of the changes to our lives related to the pandemic…

by Chartbeat Staff
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Research

Reader loyalty, search traffic climbs to end year: Fourth quarter analysis

The year ended much like it began — with reader engagement highest in Latin America and the strongest reader loyalty in Europe, according to our last audience analysis of 2020….

by Nick Lioudis
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Research

Device and platform data trends in 2020: Our analysis

After analyzing reader traffic data from this past year, our Data Science team next wanted to understand the impact of devices and platforms on audience engagement in 2020.More from our…

by Chartbeat Staff
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Research

The Most Engaging Stories of 2020

Our 2020 version of The Most Engaging Stories is a reflection of a year marked by a global pandemic and drama-filled U.S. election cycle. Of the most engaging articles in…

by Chartbeat Staff
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Research

Reader traffic and engagement in 2020: By the numbers

We saw significant fluctuations in reader traffic and Engaged Time across our global network in 2020, unsurprising in a year when readers turned to media sites for timely information on…

by Chartbeat Staff
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Research

How readers engaged leading up to election night and beyond: Research update

Now that election night has come and gone, we wanted to take a fresh look at our audience data before, during, and after the results were tallied. Just as important,…

by Jon Wiggins
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Research

Image Testing’s impact on homepage engagement: What we’ve learned so far

As more publishers add Image Testing to their optimization toolkit, our Data Science team is beginning to see the impact on homepage performance. Therefore, we wanted to analyze our early…

by Cynthia Vu
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